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ǰλãҳ > 可口可乐公司的差异化营销战略探析-毕业论文 - 百度文库

可口可乐公司的差异化营销战略探析-毕业论文 - 百度文库

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컯ӪгսѡҪݣҲǿɿڿӪսԵĺġоԿɿڿֵIJ컯ӪΪȶ컯Ӫгܣ϶컯ӪʵʩSWOTȷɿڿֲ컯Ӫơơвƶٽɿڿֲ컯ӪսԸĽضԲߡ

ؼʣɿڿ֣컯ӪSWOT

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Abstract

The difference of marketing is an important content of market competition strategy, but also the core of Coca Cola's marketing strategy. This paper studies to Coca Cola's differentiated marketing strategy as the object, firstly the difference marketing were introduced, and then combined with the SWOT implementation of environmental alienation marketing analysis to it, clear advantages, disadvantages, opportunities and threats of Coca Cola difference marketing, formulate countermeasures to promote the Coca Cola differentiated marketing strategy improvement.

Keywords: Coca Cola; the difference of marketing; SWOT analysis

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.................................................................................................................................................. 5 һ۸ ................................................................................................................................... 5

1.1ؾս۸ ..................................................................................................... 5 1.2սѡ ............................................................................................................. 6 1.3SWOT ................................................................................................................. 6 ɿڿӪSWOT ......................................................................................... 6

2.1 .................................................................................................................................... 6

2.1.1ɢг .......................................................................................................... 6 2.1.2ĿгΧ .................................................................................................. 7 2.1.3ʵֶԪչ ...................................................................................................... 7 2.1.4гռ ...................................................................................................... 7 2.2 .................................................................................................................................... 7

2.2.1ɢһƷƾ .............................................................................................. 7 2.2.2г .................................................................................................. 8 2.2.3רҵľ .......................................................................................... 8 2.2.4ܲƷƵĶӦ .............................................................................. 8 2.3 .................................................................................................................................... 8

2.3.1 .................................................................................................. 8 2.3.2Ʒг .......................................................................................................... 9 2.3.3ƷƵгӰ .......................................................................................... 9 2.3.4гϺ .......................................................................................................... 9 2.4 в .................................................................................................................................... 9

2.4.1ͨӰʵ .......................................................................... 9 2.4.2ƷƵĸ߶Ⱦѹ ........................................................................ 10 2.4.3зֲ ........................................................................................ 10 2.4.4г ................................................................................................ 10

ɿڿֹ˾컯״ ................................................................................. 10

3.1 ɿڿֹ˾ .......................................................................................................... 10 3.2ɿڿֹ˾컯 ....................................................................................... 11

3.2.1컯гλ ................................................................................................ 11 3.2.2컯Ӫʵʩʩ ........................................................................................ 11 3.2.3컯Ӫ ........................................................................................ 12 3.2.4컯еƷά .................................................................................... 12 3.3 ɿڿֹ˾컯Ч .................................................................................. 12 ġ Żɿڿֲ컯ԵĽ ....................................................................................... 13

4.1ȷʶMгṹɢƷƼ۸ ............................................................. 13 4.2עг컯ս ........................................................................... 13 4.3гƷ ........................................................................... 14

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4.4ǿͻϵעضԷ̵Э ................................................................... 14 塢......................................................................................................................................... 15 ο......................................................................................................................................... 15

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www.wenwendata.com ժҪ 컯ӪгսѡҪݣҲǿɿڿӪսԵĺġоԿɿڿֵIJ컯ӪΪȶ컯Ӫгܣ϶컯ӪʵʩSWOTȷɿڿֲ컯Ӫơơвƶٽɿڿֲ컯ӪսԸĽضԲߡ ؼʣɿڿ֣컯ӪSWOT 1 www.wenwendata.com Abstract The difference o

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