关于旅行社价格竞争[1]

学号:20053835

天 津 商 业 大 学 毕 业 设 计 （论 文）

关于旅行社价格竞争问题的思考

Thinking of the Problem of Travel Agencies’ Price Compete

二级学院: 高职学院 教 学 系: 旅游管理 姓 名: 张 欣 学 号: 20053835 指导老师: 金媛媛 讲师

2008年5月27日

目 录

内容摘要 ...........................................................................................................................I Abstract ........................................................................................................................... II 1 导言 ............................................................................................................................ 5 1.1 问题背景及现状 ....................................................................................................... 5 1.2 研究方法 ................................................................................................................... 5 1.3 创新点与进一步展开研究 ....................................................................................... 5 2 旅行社价格竞争的含义及根源 ................................................................................ 5 2.1 旅行社价格竞争的含义 ........................................................................................... 5 2.2 旅行社价格竞争产生的原因 ................................................................................... 6 3 旅行社价格竞争的现状与影响 ................................................................................ 8 3.1 旅行社价格竞争的现状 ........................................................................................... 8 3.2 旅行社恶性价格竞争的手段 ................................................................................... 9 3.3 旅行社价格竞争的影响 ......................................................................................... 10 4 应对旅行社价格竞争的策略 .................................................................................. 11 4.1 通过旅行社自身的努力 ......................................................................................... 11 4.2 充分发挥政府部门和行业协会的作用 ................................................................. 12 5 结论 .......................................................................................................................... 14 参考文献 ........................................................................................................................ 14 致谢 ................................................................................................................................ 15

内容摘要:由于目前我国旅行社数目不断增加，旅行社间的价格竞争也日益激烈。因此非常有必要对旅行社间的价格竞争问题进行研究，以促进旅行社健康快速的发展。本文首先介绍了价格竞争的含义，接着分析旅行社的价格竞争产生的原因，和价格竞争现状。最后针对价格竞争问题提出了相应的解决策略，希望旅行社在面对残酷的竞争能积极应对，总结经验教训，找到合适企业生存发展的道路，真正做到健康的发展。

关键词:旅行社;价格竞争;零团费

Abstract:Because the number of our travel agencies are growing day after day.The price compete among these travel agencies become more and more vehement.So to studay the problem of the travel anencies’ price compete is very necessary. And then the travel anencies can develop healthily and rapidly. First this paper introduce the meaning of the price compete,then analyse the reason of price compete and the actuality of travel anencies’ price compete. At last, raise some advices on price compete.Hope the travel anencies can be up against the price compete, summing-up the experiences and lessons. And the can find a way that fit the travel anencies’ living, to be really developing healthy.

Key words: Travel Agencies Price Compete Zero Cost