商务英语毕业论文

南昌工程学院

毕业设计 (论文)

外国语学院系（院）国际商务英语专业

毕业设计（论文）题目论英语广告中的隐喻

学生姓名李皓

班级 10级英语3班（国际商务）

学号 2010103131

指导教师胡园

完成日期 2014 年 5 月 30 日

Nanchang Institute of Technology Graduation Thesis

Title On Metaphors in English Advertisements

Name Li Hao

MajorEnglish(Business)

Student No 2010103131

Advisor Hu Yuan

Date May. 30th. 2014

School of Foreign Languages

Abstract

Metaphor is not only a kind of language phenomenon, but also a kind of thinking mode. Nowadays, in the modern advertising industry, metaphor is frequently applied amid designing the ads. It enables the advertisements more concise and more vivid. In addition, the use of metaphor can help to realize the marketing purpose of ads better.

This thesis discusses metaphor phenomena existing in English advertisements. It presents some fundamental knowledge about metaphor and ads. Then, the thesis studies why admen use metaphors in English advertisements and what kind of effects metaphors bring to English advertisements. What?s more, the basic progresses of understanding metaphors in English advertisements and the factors affecting the understanding of metaphors in English advertisements will also be discussed. Then, the aim of the paper is to arouse people to pay attention to metaphor. By providing useful information to let people comprehend the meaning of the metaphors used in English advertisements better and help them make sense of English advertisements.

Key Words:Metaphor; English advertisement; Use of metaphor; Understanding of Metaphor

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摘要

隐喻不但是一种言语现象，而且是一种思维形式。在当今的广告产业中，隐喻被频繁地使用于广告语的设计中，它使广告更加简洁生动，与众不同。此外，隐喻的使用还能更好地帮助广告实现其销售目的。

本文将对英语广告中存在的隐喻现象进行探讨。文章介绍隐喻和广告的基本知识。其次，文章研究广告设计者为什么会在英语广告中使用隐喻，隐喻会给英语广告带来什么效果。再次，隐喻理解的基本方式和影响隐喻理解的因素也会被讨论。文章的目的在于引起人们对英语广告中隐喻现象的注意，通过提供有用的信息来帮助人们更好地理解英语广告中隐喻的意思。 关键词: 隐喻; 英语广告; 隐喻的使用; 隐喻的理解

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