电子商务英语 unit2 课后练习题

2.1

1、An established business will be able to ( )

A focus on integration between the physical store and the online store B operate solely on the internet C demonstrate its market analysis D seek funding

2、A pure player will use its business plans to ( ) A operate solely on the internet

B demonstrate its market analysis and seek funding C reflect their different needs

D look at adding an online component

3、A good business plan generally does not involve（） A an executive summary and a market analysis

B a description of the company and its management C a marketing and sales strategy

D consumers’ requests and necessary advertisement

4、An executive summary does not consist of （） A names of founders and functions B summary of company growth

C banking relationships and current investors

D the buying habits and preferences of your target market

5、（）will be done in a market analysis。 A analyzing potential sales channel conflicts

B analyzing the habits and preferences of your business

C analyzing how your physical store and online store fit together D describing organization structure and management profiles 2.2

1、What is a pure player？

2、Generally speaking，what are the elements of a good business plan？ 3、What does an executive summary normally consist of？ 4、What will you analyze in a market analysis？

5、What should you describe in the area of company description？

6、Why is organization and management important in a business plan？ 7、What should be done in the section of products and services？ 8、What else do you think should be included in a business plan？ 2.3

1、I could never play team sports--I lack the（）spirit.（compete） 2、The （）year is a period of twelve months （not always from January to December）for which

a business，government，etc . Plans its management of money.（finance） 3、We need to take a（）view of the situation.（globe） 4、It’s very easy to become（）on sleeping pills.（depend）

5、The work has been divided into smaller， more（）sections.（manage）

6、He had an amazingly （） five years in which he managed to write four novels.（produce） 7、The （）audience waited in silence for the show to begin。（expect） 8、She runs a vey（）computer business .（success）

9、She received the bad news with （）calmness.（character）

10、The terms “drinking problem” and “alcohol abuse” are often （）.（interchange） 11、Citizenship is （）for children born in this country.（automate） 12、That store sells nice clothes—and they are quite（）.（afford） 2.4

Vary consist executive promote overlook Concise render current reflect prefer Conflict sensitive exploit attempt update

1、The southerners （）rice and the northerners （） food made from flour. 2、She angled the mirror so as to（）light from a window.

3、Under normal conditions，the ocean（）of the tropical Pacific travel from east to west. 4、He had a chance to （）some service to his country. 5、Whatever you are writing make sure you are clear，（）and accurate. 6、We（）all sorts of warning signals about our own health.

7、Employees already are in （） with management over job cuts. 8、Cherries（）in color from almost black to yellow. 9、The committee （）of twelve members.

10、I don’t envisage I will take an （）role，but rather become a consultant on merchandise and marketing.

11、He was back in the office，（）the work schedule on the computer. 12、A good example serves to （）good manners in the young. 13、The classroom teacher must be（）to a child’s needs. 14、Many countries（）oil under the sea.

15、I have （）to change my home page a number of times. 2.5

1、Today we’re going to focus（） the problem of homeless people.

2、He went to the rescue of a drowning child regardless（） personal safety. 3、The atmosphere consists （）more than 70% of nitrogen. 4、Counseling is helping him work （）this trauma.

5、It’s easy to be concerned（）problem across the other side of the world and not see the poverty and unhappiness on your own doorstep. 6、I beg to differ （） you on the opinion.

7、Another team of scientist has come up （） conflicting evidence. 8、We have many patterns （） stock for you to choose from.

9、Close the gate of the pen properly to prevent the sheep（）getting away. 10、He teamed up with a friend and set （）a trade business. 11、He slides the bolt （）place to keep the door from swinging. 12、They must align themselves （）the workers.

13、A baby is sensitive （）the slightest nuances in its mother’s voice. 14、I bought these jeans（）half price in the sale.

15、The company does not sell software but rather delivers its services （）the Internet. 2.6

Summary marketing service banking sales Pricing ship stock package inventory Maintenance accounting outsource shopping management

1、Payments for social welfare funds must be listed separately on the employer’s（）records. 2、The contract specifies that the goods should be （）within 2 months. 3、The advertising manager is the mastermind of our new （）policy. 4、Express mail （）has just begun in this town. 5、I’m sorry，that swimsuit is no longer in （）.

6、Increasingly，corporate clients are seeking to（）the management of their facilities. 7、As the company’s northern（）manager I’m responsible for quite a large territory. 8、The（）showed that the store was overstocked. 9、The zoo needed better（）rather than more money. 10、I continued working，meantime，he went out（）. 11、Could I bother you to give the（）to Mr.Miller？

12、（）and financial services produce very high earnings，and a lot of people are trying to get onto the gravy train.

13、In（），it is my opinion that this complete treatment process was very successful. 14、It’s hard to maintain competitive（）.

15、The theatres were closed on Saturday for routine（）. 2.7

1、实体店和网店之间的整合 2、展示其所做的市场分析 3、写一份执行摘要 4、在因特网上畅销 5、聚焦于缝隙市场 6、瞄准特定市场

7、留下空白 8、有更大的机会获得成功 2.8

1、各公司需求不同，其商业计划也迥异。（vary） 2、企业会利用其商业计划书来寻求资金。（funding）

3、是否有潜在的、应引起你关注的销售渠道冲突？（concerned with） 4、你应该了解目标市场的购买习惯和偏好。（target） 5、你的网店如何与众不同？（differ）

6、这种整合会防止你销售已经无货的产品或已经调价的产品。（prevent）

7、较大的公司在逐渐把订单履行环节外包给第三方。（outsource） 8、电子商务计划书可用来确定客户维系策略，以确保顾客再次光顾。（ensure） 9、你应该表明你了解自身优势、了解商机。（demonstrate）

10、一旦电子商务计划书全部完成，写一篇简明扼要的总结就会容易多了。（concise） 3.1

1、”People get overwhelmed with more than 7 categories” means（）. A more than 7 categories gain complete control over people

B it affects people very strongly，and people do not know how to deal with more than 7 categories

C people are completely struck down by more than 7 categories D people get excited with more than 7 categories

2、Which is not mentioned in the multiple payment options？

A a credit card B a snail mail C paper and electronic cheques D face-to-face payment

3、Customers who are wary of providing personal and credit card details are people who（） A are cautious about providing personal and credit card details B are careful to provide personal and credit card details C are careless of providing personal and credit card details D are considerate of providing personal and credit card details

4、（）will reassure your customers that you are truly concerned about the security of their personal information.

A All the sales and after sales support terms B Your privacy policy C Security systems D A confirmation note

5、You should （），in order to snag new customers and keep the old ones remembering you vividly.

A try to avoid an increase in web traffic B release the newsletter on fixed days C write long articles about your products D be a sensitive player in the market 3.2

1、What can the unique customer experience do？

2、How do you organize the catalog around product categories？ 3、How do you provide multiple payment options? 4、How do you list out clearly outlined policies？

5、How do you build a newsletter around the products?

6、How do you let customers gift your products?