ÐÂÊÓÒ°´óѧӢÓï Quiz2

using the (2) radiofor advertising. The radio could directionquickly convey their message to (3) even if they did not have printed ads or they were not (4) need. In the 1950s television became the No.1 (5) , on which advertisers could demonstrate and present (7) publicadvertising medtheir (6) productswell-knownfigures, and control (8) millions of. Today advertisers spend (9) they may not know how (10) dollars though the advertising effectiveis. A man said that he knew half of his advertising budget was (11) watsed, but he did not know (12) . which have Part 5 Short passages/dialogs and cloze (ÿСÌâ: 2 ·Ö; Âú·Ö£º24 ·Ö) СÌâ µÃ·Ö ¶Ô´í 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 0 2 0 0 2 2 2 0 2 2 0 0 advertiser radio direction need advertising medium products well-known public millions of effective watsed which have ÎҵĴ𰸠advertisers radio the consumers literate advertising medium products well-known public emotions millions of effective wasted which half Subtotal: 12

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Part 6 Short passages and True/False questions

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Directions: Listen to the following recording, then mark the statements T (true) or F (false). You will hear the recording twice. After the first playing, there will be time for you to write the correct answers. Use the second playing to check your answers.

Questions 1 to 5 are based on the following passage or dialog. 1.

It cost the man one dollar to play a round of golf. A. T B. F 2.

The hotel charged the man three dollars for three golf balls. A. T B. F 3.

The price for the golf balls was written in small print. A. T B. F 4.

If the man had known the price for the golf balls, he would have stayed in the nearby luxury hotel. A. T

B. F 5. The luxury hotel charged the guests mainly for the golf balls. A. T B. F Part 6 Short passages and True/False questions (ÿСÌâ: 2 ·Ö; Âú·Ö£º10 ·Ö) СÌâ µÃ·Ö ¶Ô´í 1. 2. 3. 4. 5. 2 2 0 2 2 A B B A B ÎҵĴ𰸠A B A A B Subtotal: 8

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Use you, your, yours wherever possible, and use I, me, mine very ____________. A. with saving

B. in a small way

C. slightly

D. sparingly 3.

An ad should contain ____________ verbs, which can convey a sense of action. A. plenty of

B. a plenty of

C. the plenty of

D. a lot plenty of 4.

Also, it is important to use accurate numbers ____________. A. as possible

B. if possible

C. whereas