公司简介

P3：北汽集团是中国四大汽车集团之一，总部设在北京，目前拥有11万名员工，目前已发展成为涵盖整车研发与制造、通用航空产业、汽车零部件制造、汽车服务贸易、投融资等业务的大型汽车企业集团。

BAIC Group is among China’s top four automobile manufacturing groups. It headquarters in Beijing and has 110,000 employees. The Company has developed into a large-scale automobile corporation covering complete vehicle research & development and manufacturing, general aviation, automobile parts and components manufacturing, automobile service and trade and investment and financing, etc.

P4&P5：北汽集团成立于1958年，拥有超过58年的历史。自1958年北京汽车制造厂生产出北京市第一辆汽车——“井冈山”轿车以来，北汽集团先后自主研制生产了中国第一代轻型越野车BJ212和第一代轻型载货车BJ130，建立了中国汽车工业第一家整车制造合资企业——北京吉普汽车有限公司和中国加入WTO以后第一家整车制造合资企业——北京现代汽车有限公司，收购了瑞典萨博汽车相关知识产权等，创造了中国汽车工业的多个第一。整车产品覆盖轿车、越野车、商用车和新能源汽车各个门类。

P6：2012年北汽集团建成了创新自主研发基地，占地超17万平方米、投资19亿元，涵盖乘用车、越野车、商用车、新能源汽车和动力总成技术的专业研发机构，

BAIC Group completed the construction of its base for innovative and independent research and development in 2012. Covering an area of over 170,000 square meters and with an investment of 1.9 billion yuan, the base offers five functions：｛有添加请继续翻译｝

P7：北汽集团以北京为中心，在北京、株洲、广州、重庆、黄骅、镇江、瑞丽、景德镇等地拥有8大乘用车生产基地，总体产能达到350万辆。

The Company sets up manufacturing facilities in Beijing, Zhuzhou, Guangzhou, Chongqing, Huanghua, Zhenjiang, Jingdezhen, and Ruili, ensuring a total capacity of 3,500,000 vehicles.

P8：北汽集团连续两年名列美国《财富》杂志全球企业500强，2014年位列第248位。2014年，集团销售汽车240.1万辆，营业收入3115.6亿元，实现利润170.3亿元。

P9：在与外方的合资合作中，北汽集团引进“现代”、“梅赛德斯－奔驰”、“铃木”等国际品牌，不仅获得了经济回报，更积累了丰富的实践经验，为品牌的创新升级奠定了坚实基础。 Through joint venture cooperation with foreign counterparts, ｛有添加请继续翻译｝the Company gained not only economic rewards, but also rich experience, laying solid foundation for brand innovation and upgrade.

P10：北汽集团正以全球视野，积极走出去与国内外的先进企业进行各种形式的技术合作和合资合作，增加我们的技术来源，拓展我们的发展空间，以国际、国内的大合作，换取北汽的大创新、大飞跃。

P11：2009年，成功收购瑞典萨博汽车公司知识产权，为提升自主品牌研发水平提供了有

利条件。

It acquired intellectual properties from SAAB in 2009, favoring the upgrading of independent brand research & development.

P12：北汽集团坚持“责任、智慧、激情”的核心价值，秉承“行有道达天下”的品牌理念，立志成为高品质美好出行生活的引领者。

P13：北汽集团一直以“打造国际品牌、推动汽车强国”为己任，并将企业社会责任视为核心工作之一，努力成为世界企业公民的典范。不光在推动城市经济发展、促进就业、保障客户权益等方面尽心竭力，更创立企业社会责任品牌“太阳花”，积极投身到环境保护、扶危济贫、社会服务、兴学助教、儿童爱心基金等慈善活动项目中。

P14：围绕着“建设实力北汽、规模北汽、世界北汽、和谐北汽”的发展战略，北汽国际2013年6月22日正式成立。

Under the development strategy of “Building BAIC Group into a strong and large-scale company that develops worldwide and harmoniously”, BAIC International was duly organized in June 22, 2013.

P15：前期制定了“整体布局、谋而后动、步步为营、重点突破”的十六字方针，以期实现品牌全球化的重任。

The guidelines of “Holistic Deployment, Planning before Acting, Making Every Move Prudently, and Making Breakthrough in Priorities” were formulated in the early stage with an aim of accomplishing the important task of brand globalization.

P16：北汽国际的使命旨在通过整合集团内外资源、加强引进先进技术，培育提升国际化经营能力，逐步实现产品、技术和资本的海外输出。

BAIC International’s mission is to culture and improve international operating abilities and gradually achieve the goal ofexporting products, technologies and capitals through integration of internal and external resources and the increase of introducing advanced technologies.

P17: 经过探索和努力，北汽国际逐步形成了整车出口、国际贸易、金融服务、进口合作和零部件出口五大主营业务。

After unremitting exploration and efforts, BAIC International gradually focuses on five main businesses, namely,export of complete vehicles, international trade, financial services, import cooperation and export of parts and components.

P18：并结合产业环境和实际情况制定了中长期发展规划。

It also made medium- and long-term development planning in consideration of industry development and the reality.

P19：北汽国际旗下拥有五大分公司，北汽云南瑞丽汽车有限公司、北汽国贸、北汽进出口、南非投资公司和北汽俄罗斯公司。

BAIC International established five subsidiaries, namely, BAIC Yunnan Ruili

AutomobileCo., Ltd., BAIC International Trade Corporation, Beijing Automotive Industry Imp.&Exp. Corp., South Africa Investment Corporation and BAIC Russia Corporation.

P20：北汽国际一直以建设“5+3”商贸平台作为发展重点，在2020年前，实现国际化综合商社的建立，立足于汽车类贸易、援外贸易、对口转口贸易等，整合集团内外资源，实现合作伙伴共赢。

BAIC International has been focusing on the building of “5+3” trade platform. It aims to create a comprehensive international commercial community by 2020, and achieve a win-win result with partners through auto trade, foreign aid trade, export and transit trade and the integration of internal and external resources.

P21：人才队伍方面，北汽国际致力于打造国际化专业团队，达成最受欢迎雇主，提升国际化人才的创新能力。

As for talent management, it is dedicated to building an international team of professionals, becoming most popular employer and improving the innovating ability of international talents.

P22：围绕着“聚焦、培元、盈利性成长”的年度工作方针，聚焦中东、墨西哥、俄罗斯及四大集群重点国家，打造国际版明星产品。

The Company focuses on Middle East, Mexico, Russia and main countries in “Four Clusters” and forges international star products under the annual guidelines of “concentration, cultivation and profitable growth”.

P23：在生产制造方面，通过出口基地和海外KD工厂建设，逐步完善产能布局。 As for manufacturing, it is progressively completing capacity deployment through establishment of export bases and overseas KD factories.

P24：根据不同市场需求，建立深度市场研究体系，制定更加符合市场需求的产品导入策略，形成产品聚焦。

The Company establishes profound market research system based on different market demands and develops product import strategies catering for market demands in a higher degree, thus promoting focus on products.

P25：DODA道达标志是在遵循创新全新子品牌、开拓国际市场的整体发展需求，提炼“行有道，达天下”的理念，最终形成的品牌策略。

The logo “DODA” is a brand strategy developed by following the comprehensive development demand of innovating brand-new sub-brand and expanding into international market and abstracting from the philosophy of “Your Wish, Our Ways”.

P26：“Best Service in the Town”是我们的服务口号，重点市场实施销售服务一体化，与区域营销中心结合形成区域售后中心，涵盖培训、服务、备件、道路救援、索赔等，使服务直接延伸到终端。

With “Best Service in the Town” as our service slogan, we integrate sales and service in major markets. By setting up regional aftersales centers in combination with regional

marketing centers, we provide services to end customers, covering training, services, spare parts, roadside assistance, and claims, etc.

P27：纵观成功品牌的国际化，中长期要实现的重要目标就是全产业链体系的本地化。 Drawing on the experience of successful brand internationalization, we should set our medium- andlong-term goal at localization of whole industrial chain.

P28：在“互联网+”的浪潮影响下，北汽国际积极谋求互联创新，E-buying，E-learning，E-working，多效模式有力结合。

Driven by the trend of “Internet+”, BAIC International actively seeks internet innovation, effectively combining multiple modes of E-buying, E-learning and E-working.

P29：2014年，北汽国际实现逆市成长，完成海外销售1.2万辆，收入18.6亿元。 In 2014, the Company achieved growth against the decline of market, realizingan overseas sales of 12,000 vehicles and a revenue of 1.86 billion yuan.

P30：开发渠道36家，网点81家，覆盖27个国家和地区。

It developed 36 channels and 81 outlets, covering 27 countries and regions.

P31：展望未来，BAIC品牌将上升到一个全新的高度，我们的汽车将在超过50个国家飞驰，合作共赢，共同前行。BAIC, Better and Ingenious choice!

Looking forward, BAIC brand will upgrade to a new level, our vehicles will speed in over 50 countries. May we keep a win-win cooperation and move forward together.BAIC, Better and Ingenious choice!

P32：谢谢大家！ Thank you!