中小企业电子商务网站建设

本科生毕业论文（设计）

姓 名：学 号： 专 业： 题目：中小企业电子商务网站建设 专 题： 指导教师：职 称：

2013年6月

摘要

随着社会的发展，互联网的飞速发展，电子商务的应用越来越广泛，人们的生活方式也随之逐渐改变，传统的经营管理模式已经不适应现在这个不断变化的社会，中小型企业是国民经济的重要组成部分，为了获得更好的发展，中小型企业应努力发展电子商务，在网络上一切都是平等的，电子商务为客户提供了更为广阔的平台，为商家提供了更多的商机。本文是设计一个商务网站，按中小型企业的需求设计一个能令其更好发展的网站。

本文介绍了电子商务的概念、分类、发展历史和电子商务对中小型企业的影响，设计一个基于B/S（浏览器\\服务器）框架，ASP开发技术和ACCESS数据库的商务网站，该网站拥有会员注册、新闻发布、产品展览、留言板、后台管理等功能。

本文从企业的需求分析上，设计了商务网站的系统构架和数据库的格式，对网站的主界面的风格和各个模块的样式进行了设计，最后设计网站的交易流程，实现全部的功能。

关键字：电子商务；中小型企业；网站

ABSTRACT

With the development of society, the rapid development of Internet, e-commerce applications more widely, also will be gradually changed people's way of life, the traditional business model no longer meet this ever-changing society, small and medium-sized enterprises is a nation important part of the economy, in order to better development, small and medium-sized enterprises should strive to develop e-commerce, on the network are equal, e-commerce to provide customers with a broader platform for businesses to provide moreopportunities. This article aims to a better understanding of e-commerce, designed according to the needs of small and medium-sized enterprises can make it a better business website development.

This paper introduces the concept of e-commerce, history and e-commerce development of small and medium-sized enterprises, a design based on B / S (Browser \\ server) framework, ASP business website development technologies and ACCESS database, the site has a membership of registration, press releases, product exhibitions, message boards, background management functions.

From the needs analysis, design a business website system architecture and database formats, on the site of the main interface styles, each module style design, the whole process of the final design of the website, to achieve full functionality.

Keywords：E-commerce; small and medium-sized enterprises; website

目录

1 绪论 .................................................................................................................... 1

1.1 引言 ......................................................................................................... 1 1.2 论文写作背景 ......................................................................................... 2 1.3 电子商务概述 ......................................................................................... 2

1.3.1 电子商务定义 .............................................................................. 2 1.3.2 电子商务分类 .............................................................................. 3 1.3.3 电子商务的发展历史 .................................................................. 3 1.3.4 电子商务的意义 .......................................................................... 4

2 电子商务的系统结构及其对中小企业的影响 ................................................ 5

2.1 电子商务系统结构 ................................................................................. 5

2.1.1 电子商务的基本构架 .................................................................. 5 2.1.2 电子商务体系结构 ...................................................................... 5 2.1.3电子商务系统的组成 ................................................................... 6 2.2 电子商务对中小型企业的影响 ............................................................. 7

2.2.1 电子商务提高企业市场竞争力 .................................................. 7 2.2.2 电子商务降低了企业的成本 ...................................................... 8 2.2.3 电子商务的缺点 .......................................................................... 9 2.3 我国中小企业发展龟子商务存在的问题及对策 ................................11

2.3.1中小企业电子商务现状 ..............................................................11 2.3.2 中小企业电子商务存在的问题 ................................................ 12 2.4 电子商务的盈利模式 ........................................................................... 13

2.4.1 基本概念 .................................................................................... 13 2.4.2 电子商务盈利模式 .................................................................... 13

3 需求分析与功能设计 ...................................................................................... 15

3.1 网站分析 ............................................................................................... 15 3.2 可行性分析 ........................................................................................... 15

3.2.1 经济可行性 ................................................................................ 15 3.2.2 技术可行性 ................................................................................ 16 3.2.1 网站功能模块 ............................................................................ 19 3.2.3 流程设计 .................................................................................... 21 3.2.4 网站数据分析 ............................................................................ 22 3.3 网站框架设计 ....................................................................................... 28 3.3 数据库设计 ........................................................................................... 29 4 网站功能实现 .................................................................................................. 34

4.1 网站基本页面的实现 ........................................................................... 34 4.2 重要功能模块的实现 ........................................................................... 35

4.2.1 会员模块 .................................................................................... 35