2007-2010年河南省专升本考试英语试卷及答案 - (1)

less we notice ads, the more we are

affected by them. Dr. Krugman believes

that when we stop noticing

advertisements, we lower our defenses, allowing the messages of the advertisements to be taken in and stored, ready to be triggered into action at the right moment. He says that the effects of advertising on the individual are small, but over a period of time they have a powerful effect on the masses. A market analyst says that all advertising, no matter how innocent, is misleading in some way. When asked about the power of advertising in research surveys, most people agree that it works, but not on them. Almost everyone believes that they have complete control over how thousands of ads they see every day affect them. 【 】51. Ads exist to make people

want . A. a new type of orange juice B. X-brand jeans

C. to watch the latest film D. what they advertise 【 】52. The more we see ads, the less

we . A. pay attention to them B. feel tired of them

C. neglect them D. put up with them 【 】53. Although we may think we are

not affected by them, Dr.

Krugman believes that

advertisements

affect . A. all of us B. most of us

C. some of us D. a few individuals

【 】54. Dr. Krugman believes that

when we stop noticing ads, we begin to . A. like them B. be on guard against them

C. accept them D. dislike them

【 】55. When asked about the power of ads, most people agree that ads are ineffective

on . A. individuals B. masses C. others D. them Passage 2 Like most people, I was brought up to look upon life as a process of getting. It was not until in my late thirties that I made this important discovery: giving away makes life so

much more exciting. You need not worry if you lack money. This is how I experimented with giving away. If an

idea for improving the window display of a neighborhood store flashes to me, I step in and make the suggestion to the storekeeper. One discovery I made about giving away is that it is almost impossible to give away anything in this world without getting something back, though the return often comes in an

unexpected the

form. One Sunday morning local post office delivered an important special delivery letter to my home, though it was addressed to me at my office. I wrote the postmaster a note

of appreciation. More than a year later I needed

a post office box for a new business I was starting. I was told at the window that there were no boxes left, and that my name would have to go on a

long waiting list. As I was about to leave, the postmaster appeared in the doorway. He had overheard our conversation.

“Wasn ’ t it you that wrote us that letter a year ago about delivering a special

delivery to your

home?” I said yes. “Well, you certainly are going to have a box in this post office if we have to

make one for you. You dona letter like that means to us. We usually

’t know what get nothing but complaints.【 ” 】 56. From

the passage, we

understand that . A. the author did not understand the importance of giving until he was in late thirties B. the author was like most people who were mostly receivers rather than givers C. the author received the same education as most people during his childhood D. the author liked most people as they looked upon life as a process of getting 【 】57. According to the author . A. giving means you will lack money B. the excitement of giving can bring you money C. you don’t have to be rich in order to give D. when you give away money, you will be rich 【 】58.The author wrote a note of appreciation to the post office because . A. he knew what such a note would mean to the post office. B. he had discovered giving-away made life all the more exciting. C. he believed he would get something back by doing so. D. the postman delivered an important letter in time. 【 】59. When the author needed a post office box, . A. he had to put his name on

a waiting list

B. he wrote the postmaster a

note of appreciation C. many people had applied for post-office boxes before him D. he asked the postmaster

to make one for him 【 】60. In reply to the postmaster’s question, the author said . A. it was the special delivery

B. it was the post-office box C. it was the note of appreciation he wrote D. it was he who wrote him

a letter a year ago Passage 3 Generations of Americans have

been brought up to believe that a good breakfast is one of life’s essentials.

Eating breakfast at the start of the day,

we have all been told, is as necessary as putting gasoline in the family car before

starting a trip. But for many people the thought of

food first thing in the morning is by no means a pleasure. So despite all the

efforts, they still take no breakfast.

Between 1977 and 1983, the latest years

for which figures are available, the number of people who didn’t have

breakfast increased by 33 percent ―from 8.8 million to 11.7 million ―

according to the Chicago-based Market Research Corporation of America. For those who feel pain or guilt about not eating breakfast, however,

there is some good news. Several studies in the last few years indicate that, for

adults especially, there may be nothing

wrong with omitting breakfast. “Going without breakfast does not affect performance.” Said Arnold E.Bender,

the former professor of nutrition at

Queen Elizabeth College in London. “nor does giving people breakfast improve performance.”

Scientific evidence linking breakfast to better health or better performance is surprisingly inadequate, and most of the recent work involves children, not adults. “The literature,”says one researcher, Dr. Ernesto Pollitt at the University of Texas, “is poor”.

【 】61. The passage is mainly concerned with . A. a study of the

Chicago-based Market Research Corporation B. one of life’s essentials C. latest figures of people

who don’t eat breakfast D. breakfast and human

health

【 】62. For those who do not take breakfast, the good news is that .

A. several studies have been

done in the past few years B. not eating breakfast does

no harm to one’s health C. adults have especially

made studies in this field D. eating little in the

morning may be good for health

【 】63. In the third paragraph, “nor

does giving people breakfast improve performance.” means . A. anyone without breakfast

does improve his performance B. not giving people

breakfast improves performance

C. people having breakfast

do improve their performance

D. having breakfast does not

improve performance, either

【 】64. The word “literature”in the last sentence refers to .

A. stories about breakfast B. written works on a

particular subject C. any printed materials D. the modern novels of

American

【 】65. What is implied but not stated by the author is that .

A. not eating breakfast

might affect the health of children

B. breakfast does not affect

performance

C. Professor Bender once

taught college courses in nutrition in London

D. People who don’t eat

breakfast have increased

Passage 4

Each day, computers help millions of people do their jobs more effectively. For example, they can help managers decide on a future course of action, and they can then help with the follow-up checks on performance to see if planned goals are being achieved. By using accurate and timely facts supplied by data base management software, a manager can do a better job of identifying problems and opportunities. And managers may not need to spend as much time in controlling when a computer can respond with a triggered report if actural performance varies from what was planned. The time saved in

controlling may allow managers to give more attention to employees’ concerns, and this, in turn, may result in improved morale(士气)。

But employment benefits certainly aren’t restricted to managers. Healthcare researchers and other scientists also use computers to conduct research into complex problem areas that couldn’t otherwise be studied. Lawyers use online legal data banks to locate precedent(先前的) cases in order to serve clients better. Salespeople can receive more timely information about products in stock, can promise customers that their sales orders will be handled promptly, and can thus improve their sales performance because of the computer system. And the job duties of some office and factory workers have changed from routine, repetitive operations to more varied and appealing tasks through computer usage. For example, office workers who understand text processing, computing, and data communication usually have vital roles and are given critical office functions to perform.

【 】66. Which of the following examples

shows the controlling function of

a computer?

得分 评卷人 A. H el

pi

ng managers decide on a future course of action. B. Helping managers check if planned goals are reached. C. Helping managers save time in writing a report. D. Helping managers design a

spreadsheet package.

【 】67. Employees may have better morale if . A. they have more time to rest B. a computer is used in their work

C. the manager spends more time with them D. the managers pay more attention to them

【 】68.Which of the following is the

most essential to a successful businessman? A. He can use computers in his work.

B. He can handle orders promptly

C. He can get timely information. D. He can improve his sales performance

【 】69. The office duties used to be .

A. difficult B. boring C. heavy D. appealing

【 】70.Which of the following is the best suggested title?

A. Computers and Management

B. Computer Functions

C. Computer and Work Performance D. Employment Benefits by a Computer

Part Ⅳ Cloze (20 points)

Directions: There are 20 blanks in the

following

passage. For each blank there are four choices marked A, B,C and D. You should choose the ONE that