（目录）南京市健身俱乐部现状与发展对策研究

南京市健身俱乐部现状与发展对策研究

目 录

1.前 言 ··························································································································

1.1选题依据 ··········································································································· 1.2文献综述 ··········································································································· 1.2.1健身俱乐部概念的界定及其分类 ···························································· 1.2.2国内、外关于健身俱乐部的研究现状 ·················································· 1.2.3我国健身俱乐部产业发展进程历史阶段的划分 ···································· 1.2.4我国健身俱乐部产业的总体概况 ···························································· 1.2.5目前我国体育健身娱乐市场存在的问题 ·············································· 2. 对象与方法 ················································································································

2.1研究对象 ··········································································································· 2.2研究方法 ··········································································································· 3. 结果与分析 ················································································································

3.1南京市健身俱乐部的基本情况分析 ······························································· 3.2南京市健身俱乐部经营者现状分析 ······························································· 3.3南京市健身俱乐部教练员现状分析 ······························································· 3.4南京市健身俱乐部消费者现状分析 ······························································· 3.5影响南京市健身俱乐部发展的因素分析 ······················································· 3.6南京市健身俱乐部发展对策 ··········································································· 4. 结论与建议 ················································································································

4.1结论 ··················································································································· 4.2建议 ··················································································································· 5. 参考文献 ·················································································································· 6. 攻读学位期间公开发表的论文 ·············································································· 附 件 ····························································································································· 致 谢 ·····························································································································