上海市格致中学2016届高三下学期模拟考试(三模)英语试题(含听力)

74. Being a reporter, Tintin can best be described as a(n) ______________one. A. inexperienced B. inefficient C. adventurous D. courageous

75. Which of the following is true about Tintin’s adventures?

A. Tintin had extended his adventure from the earth to the outer space. B. Tintin had been to Milou, Tibet and Iceland for adventure.

C. Snowy was Tincin's most faithful companion during his adventures. D. Captain Haddock hadn't joined Tintin’s adventures at sea.

76. What happened to Herge during World War Two? A. He was exiled for being accused of treason and racism. B. He worked with other cartoonists on Tintin's adventures. C. He was forced to leave Belgian for some time. D. He criticized racism through Tintin’s adventures.

77. Tiritin made his earliest visit to Britain_________________. A. right after he had earned global fame B. for the first exhibition 66 years ago C. before the first English Tintin story D. in one of Herge's stories

Section C (8%)

Directions: Read the passage carefully. Then answer the questions or complete the statements in NO MORE THAN 8 WORDS..

You've decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other businesses. You like the idea because it seems easy to do and economical. However, you've never tried this before so you question whether this method will bring you customers.

Let me say this first, \Forms of Advertising Work! \However, you have to clearly understand how the advertising medium works and realize that each form has its limitations along with costs associated with it.

Advertising in any medium has always been about repetition and getting your name remembered. It's called \Study businesses that use television commercials. They are constantly repeating their business message 1000's of times a day. They are the best free examples to watch and learn from.

So for your business, you can conclude that the more your prospects see your name or message repeated, the easier it is for them to get to know you and what you offer. Then it becomes an easier task to get them to buy from you. So how does post card advertising work? You create an ad on a post card. This can be done in your favorite graphics or word program. Then use the mail merge feature in the program to insert mailing addresses automatically. In case you haven't set up your address book you would need to do this before you do a mail merger.

Print out the cards, stamp them and then mail them out. If done correctly and repeated over and over again your customer base will grow. This is the simple mechanics of post card advertising.

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How much should you send out? I would start small and build from that. This gives you the ability to spend a little at a time while measuring how much each mail out converts. This keeps your advertising costs down and manageable.

Start with 500 post cards a month. Only target prospects you know that would use your product and/or services. Then I would repeat the mail out to the same group over the next 1-2 years.

Even if they do not buy the first or second time after they've received your card, they are beginning to get to know you and your product and/or services. As time goes by your chances of converting them to a buyer increases. There is also a good chance that those you target may pass your offer onto someone else.

(Note: Answer the questions or complete the statements in NO MORE THAN 8 WORDS.)

78. Branding is a way of advertising that get the customers to remember the brand of a product by means of_________.

79.One can do a mail merger only after he___________.

80.How can one keep the advertising costs down and manageable?

81.Post cards must be kept sending for one or two years to ____________________.

第 II 卷 （共 47 分）

I. Translation (22%)

Directions:Translate the following sentences into English, using the words given in the brackets.

1. 警方提醒个人信息千万不能泄露给陌生人。(warn)

2. 尽管失踪人员生还的可能性不大，救援工作仍在进行。(possibility)

3. 可以请您向大家简要介绍一下中国西部地区生态旅游的发展吗？(introduction)

4. 他曾尝试过用吃零食代替吸烟的方法来戒烟，但没奏效，便放弃了。(attempt)

5. 我完全赞成他的观点，学习就像逆水行舟，不进则退。(approve)

II. Guided Writing （25%）

Directions:Write an English composition about 150 words according to the instructions given below in Chinese.

假设你名叫李华，正在申请报考复旦大学，请写一封自荐信，从个性、学业、创新三个方面推荐你自己。

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格致中学 二〇一五学年度第二学期模拟考试

高三年级 英语参考答案（共 1 页）

I. Listening Comprehension (30%) 1—5. BAABA 6—10. CDCDC 17. 655038

18. seafood

21. a few seconds

11—13. CDD

14—16. CBA

20. recycling 24. is permanent

19. rubbish

22. a shopping list 23. Major events

II. Grammar and Vocabulary (26%)

Section A 25. is expected 26. how 27. to fight 28. looking 29. so that 30. of 31. greater 32. that

33 Wherever 34 surveyed 35 should 36 the biggest 37 until 38 while/whereas 39 where 40 because Section B 41-45 K F C G H 46-50 D A J I B III. Reading Comprehension

51-55 ACDBB 56-60 DACCA 61-65 DBCDA 66-69 DCBA 70-72 DDA 73-77 ABACD Section C (8%) 78.repetition

79.sets up his address book

80.By starting small and building from that 81.the same group of target prospects

第 II 卷 （共 47 分）

I. Translation (22%)

1. 警方提醒个人信息千万不能泄露给陌生人。(warn)

The police warn that personal information mustn’t be revealed to strangers. 2. 尽管失踪人员生还的可能性不大，救援工作仍在进行。(possibility)

Though there is little possibility that the missing people are still alive, the rescue work is still going on/ under way.

3. 可以请您向大家简要介绍一下中国西部地区生态旅游的发展吗？(introduction)

Would you please make a brief introduction of/ about the development of ecotourism in the western region of China？

4. 他曾尝试过用吃零食代替吸烟的方法来戒烟，但没奏效，便放弃了。(attempt)

He once made an attempt to give up/quit smoking by having snacks instead of cigarettes, but it didn't work and he gave up.

5. 我完全赞成他的观点，学习就像逆水行舟，不进则退。(approve)

I entirely approve of his view that (the process of) learning is like sailing against the current—

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either you move forward or you fall behind. II. Writing (略)

二〇一五学年度第二学期高三英语高考模拟考试

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