2020届上海市徐汇区高三二模(含听力)英语试题(解析版)

statement. Such strategies may even lead to short-term earnings growth. But they also ___48___ potential customers and encourage disloyalty.

Given the importance of customer value, leaders should track it as much as they track other key assets (资产), such as buildings, machinery, and marketable securities. They also should reveal it in their quarterly and annual earnings releases so that investors can make ___49___ judgments about company performance and how it compares with that of industry peers. But most companies ____50____believe that measuring customer value is too difficult or costly. They continue to rely on a centuries-old accounting tradition that emphasizes physical and financial assets, and neither income statements nor balance sheets offer much ___51___ into the value of a company’s customers.

As investors wake up to the importance of customer value, however, many growth-stage companies now direct investors’ attention to ___52___ in growing the value of their customer base. Some public companies increasingly report various types of customer value metrics (指标). One of the UK’s top energy suppliers E.ON, ___53___, reports year-over-year customer counts in its financial report. “As a customer-focused company,” E.ON noted, “we see customer value as crucial to our success.”

This is a start, but because there are no customer-value reporting standards or requirements, investors still have a(n) ___54___ picture. The minority of companies that do provide customer value information decide for themselves what to disclose. ___55___, firms may calculate customer metrics differently or change them to tell a desired story, or simply stop reporting them if they fail to go with the company’s preferred narrative. 41. A. item 42. A. persuading 43. A. Considerate 44. A. resist 45. A. raise 46. A. income 47. A. separate 48. A. appeal to 49. A. informed 50. A. fully 51. A. suspicion 52. A. sacrifice 53. A. as a result 54. A. incomplete

B. version B. consulting B. Visionary B. relieve B. adopt B. experience B. substitute B. rely on B. subjective B. hardly B. extension B. success B. for example B. depressing

C. term C. acquiring C. Determined C. intensify C. calculate C. productivity C. forbid C. put down C. definitive C. readily C. literacy C. prejudice C. on the contrary C. convincing

D. definition D. inspecting D. Powerful D. maintain D. destroy D. demand D. combine D. scare off D. independent D. wrongly D. visibility D. expense D. in general D. vivid

55. A. Instead B. Further C. Otherwise D. Therefore

41. C 42. C 43. B 44. A 45. D 46. A 47. B 48. D 49. A 50. D 51. D 【答案】

52. B 53. B 54. A 55. B 【解析】 【分析】

本题是一篇说明文。讲述了顾客价值对于公司发展的重大意义。 【41题详解】

考查名词词义辨析。句意：我使用的这个术语指的是一个公司客户群的整个生命周期价值。A. item项；B. version版本；C. term术语；D. definition定义。该空上一句提及的customer value是一个术语，并不是一个定义。故选C项。 【42题详解】

考查动词词义辨析。句意：公司通过提高这种价值来赢得更多客户。A. persuading说服；B. consulting咨询；C. acquiring获得；D. inspecting视察，观察。通过“earning more business from existing ones”（从现有的客户里赚取更多的利润），可以判断出获得更多客户才有更多利润。故选C项。 【43题详解】

考查形容词词义辨析。句意：有眼见的领导者早已理解将注意力转移到客户价值的重要性，而不是追求短期效益和季度效益。A. considerate体贴的；B. visionary有预见的；C. determined决绝的；D. powerful有力的。该空后提及“领导早已理解客户价值的重要性”，这里强调的是那些有远见、深谋远虑的领导。故选B项。 【44题详解】

考查动词词义辨析。句意：值得注意的是有许多把客户忠诚度看得重的公司能够抵御股东压力。A. resist抵抗；B. relieve减轻；C. intensify加强；D. maintain维持。根据后句的“or avoid it altogether”（或者可以一同抵御它们），可以判断该空与后面的句子在语义上表达的同一个意思，即抵御风险。故选A项。 【45题详解】

考查动词词义辨析。句意：在很多方式上，公司也可能破坏了顾客价值。A. raise提出；B. adopt采纳，收养；C. calculate计算；D. destroy破坏。通过该段后文的“Such strategies may even lead to short-term earnings growth. But they…”（如此策略甚至会导致短期的收益增长，但是……）从这句可以判断出，短期策略对公司长久发展是不利。故选D项。 【46题详解】

考查名词词义辨析。句意：为了提高收入，计算机公司有时向公司顾客征收公司所有权变更费，高达原始费用3倍之多。A. income收入；B. experience经历，经验；C. productivity生产力；D. demand要求。通过该

段后文的“The resulting profits may look good on the income statement.”（ 结果从收入账单上看，最后收益看起来还不错）。可以看出，公司采取这些策略的目的是提高收益，减少成本。故选A项。 【47题详解】

考查动词词义辨析。句意：为了减少运营成本，一些连锁餐馆有时会用速冻或预加工食材而不是新鲜的、定制的食物。A. separate分隔；B. substitute代替；C. forbid禁止；D. combine组合。该句上提及“To reduce operating costs”（为了减少运营成本），可以判断出公司会采取手段来缩减运营成本，用速冻或预加工产品代替新鲜定制的食物会提升餐馆运营效率，从而提高营业额。故选B项。 【48题详解】

考查动词短语辨析。句意：他们会把潜在客户吓跑并助长客户“不忠”。A. appeal to对……有吸引力；B. rely on依靠；C. put down放下；D. scare off吓跑。该空前一句提及“Such strategies may even lead to short-term earnings growth.”（如此策略甚至会得到短期收入增长），但话锋一转，作者使用了but，可以推断出其实这种做法并不是最可靠有效的，甚至是吓跑潜在客户群。故选D项。 【49题详解】

考查形容词词义辨析。句意：投资者可以对公司的业绩表现有一个清晰的评判。A. informed了解情况的；B. subjective主观的；C. definitive确信的；D. independent独立自主的。下文提及公司应该公开一些报表数据，从消费者角度就可以得到更多信息从而客观评价公司的业绩了。故选A项。 【50题详解】

考查副词词义辨析。句意：但大多数公司错误地认为衡量顾客价值是一项困难且开销大的事情。A. fully彻底地；B. hardly艰难地；C. readily毫不犹豫，迅速地；D. wrongly错误地。该空前面的but可以推断出，在现实当中，大多数公司并没有像文章中那样做，而是理所当然认为衡量顾客价值的方法不可取。故选D项。 【51题详解】

考查名词词义辨析。句意：收入账单及结余账单都无法充足地提供关于公司客户价值数据。A. suspicion怀疑；B. extension拓展；C. literacy素养；D. visibility可见。因为上文提及好多公司并没有恒量顾客价值，自然也就没有可看得到的相关数据。故选D项。 【52题详解】

考查名词词义辨析。句意：现在，许多公司都将注意力转移到如何成功提高客户群的价值上面。A. sacrifice牺牲；B. success成功；C. prejudice偏见；D. expense花费。上文提及虽然有很多公司开始考虑顾客价值这一问题，但是还是有很多公司没有考虑如何成功提升客户群价值上面了。故选B项。 【53题详解】

考查短语辨析。句意：例如，英国顶尖的能源供应商（E.ON），每年都会在财务报道中纰漏其客户人头。A. as a result因此；B. for example例如；C. on the contrary恰相反；D. in general大体上。作者在这里以英国

能源供应商的实际例子来支撑客户价值意义这一观点。故选B项。 【54题详解】

A. incomplete不完整的；B. depressing考查形容词词义辨析。句意：投资者并没有一个完整的图景（整体情况）。沮丧的，萧条的；C. convincing有说服力的；D. vivid栩栩如生的。前文提及“This is a start, but because there are no customer-value reporting standards or requirements”（这才是开始，没有客户价值体系标准及要求）可以判断，在这一“客户价值”问题还有许多事情亟待完善，所以对于投资者来说，图景是不完整的。故选A项。 【55题详解】

考查副词词义辨析。句意：再者，公司统计客户价值指标也各不相同，也会改变指标编造一个想得到

故

事。A. instead事实上；B. further进一步，再者；C. otherwise否则；D. therefore因此。该空前后提及的两种情况是递进关系，所以使用“更进一步”较为合适。故选B项。

【点睛】完型填空技巧之学会识别句子之间关系。句子之间常见的转折词有however, but, as a matter of fact, in fact等。在实际做题中，出题人又喜欢在转折词前后设空，以考察学生的逻辑思维能力。当我们遇到这种题型就要厘清前后两句的具体关系。就本题的第8小题和第10小题而言，这两道题就是通过简单的“but”这一转折词阐明上下文之间对比关系。其实除了以上提到的关键词，文章中还有很多隐性的“连接词”，它

们也是帮助我们更好地发现句子之间的逻辑关系。如第6小题，该空是一个目的状语，当我们看到表目的的句子，就要问这样一个问题，即用了什么手段要达成什么目的呢？顺着这个逻辑，我们结合下文，会发现其实一些计算机公司提高更改费的原因是想提高收益，那这道题也就迎刃而解。不管怎样，我们要时刻注意句子与句子之间的各种细微关系，这样做题才会有思路，正确率自然而然就会上升。

Section B

Directions: Read the following three passages. Each passage is followed by several questions or unfinished statements. For each of them there are four choices marked A, B, C and D. Choose the one that fits best according to the information given in the passage you have just read.

(A)

的Aristotle thought the face was a window onto a person’s mind. Cicero agreed. Two thousand years passed, and facial expressions are still commonly thought to be a universally valid way to judge other people’s feelings, irrespective of age, sex and culture. A raised eyebrow suggests confusion. A smile indicates happiness.

Or do they? An analysis of hundreds of research papers that examined the relationship between facial expressions and underlying emotions has uncovered a surprising conclusion: there is no good scientific evidence to suggest that there are such things as recognizable facial expressions for basic emotions which are universal across cultures. Just because a person is not smiling, the researchers found, does not mean that person is unhappy.