2015年12月大学英语六级听力真题(第一套)--剩下的部分

Conversation Two

W: Charles, among other things, you are regarded as one of the America's great masters of the Blues, a musical idiom that's about loss, particularly the loss of romantic love. Why does love die?

M: People often get into love affairs because they have unrealistic expectations about somebody. Thenwhen the person doesn't turn out to be who they thought he or she was, they start thinking \I canchange him or her\That kind of thinking is a mistake. Because when the dust settles, people are going tobe pretty much what they are. It's a rare thing for anybody to be able to change who they really are. Andthis creates a lot of problems.

W: At 62, you continue to spend a large percentage of your life touring. What appeals to you about life on theroad?

M: Music. I don't especially love life on the road, but I figure if you are lucky enough to be able to dowhat you truly love doing, you've got the ultimate in life.

W: What's the most widely-held misconception about the life a famous musician?

M: People think it’s all glamour. Actually we have the same trouble as they do. Playing musicdoesn'tmean life treats you any better.

W: How do you feel about being recognized everywhere you go?

M: You'd think I'd be used to it by now. But I still find it fascinating. You go to a little town in Japan,where nobody speaks English, yet they know you on site and know all of your music. I'm still amazed bythe love people express for me and by music.

Questions 5 to 8 are based on the conversation you have just heard.

5. What does the man say about most people when they get into love affairs?

6. What does the man say about himself as a singer on the road most of his life?

7. What do most people think of the life of a famous musician?

9. How does the man feel whenever he is recognized by his fans?

Section B

Passage One

Changing technology and markets have stimulated the team approach to management. Inflation, resourcescarcity, reduced personnel levels and budget cuts have all underscored the

need for better coordination inorganizations. Team management calls for new skills if personnel potential is to be fully relating and workingtogether to solve cross-functional problems. When teams consist of experienced employees from hierarchicalorganizations who have been conditioned to traditional organizational culture, cooperation may not occur naturally.It may need to be created. Furthermore, the issue is not just how the team can function more effectively, but howit integrates with the overall organization or society that it supposedly serves. A group of individuals is notautomatically a team. Therefore, team building may be necessary in order to improve the group's performance. Casey,an expert in this field, suggests that the cooperation process within teamsust be organized, promoted and managed. He believes that team corporation results when members go beyond their individual capabilities, beyond what each is usedto being and doing. Together, the team may the produce something new, unique and superior to that of any one member. Forthis to happen, he suggests the multi-cultural managers exhibit understanding of their own and other's cultural influencesand limitations. They should also cultivate such skills as toleration of ambiguity, persistence and patience, as well asassertiveness. If a team manager exemplifies such qualities, the team, as a whole, would be better able to realize theirpotential and achieve their objectives.

Questions 9 to 11 are based on the passage you have just heard.

9. What should team members do to fully realize their potential?

10. What needs to be considered for effective team management?

11. What conclusion can we draw from what Casey say?

Passage Two

Advertising informs consumers about the existence and benefits of products and services and attempts topersuade them to buy them. The best form of advertising is probably word-of-mouth advertising whichoccurs when people tell their friends about the benefits of products or services that they have purchased. Yetvirtually no providers of goods or services rely on this alone, but use paid advertising instead. Indeedmany organizations also use institutional or prestige advertising which is designed to build up their reputationrather than to sell particular products. Although large companies could easily set up their own advertisingdepartments, write their own advertisements and buy media space themselves, the tend to use the services oflarge advertising agencies. These are likely to have more resources and more knowledge about all aspects ofadvertising and advertising media than single company. It is also easier for a dissatisfied company to give itsaccount to another agency than it would be to fire its own advertising staff. The client company generally givesthe advertising agency an agreed budget, a statement of the objectives of the advertising campaign known as abrief and an overall advertising strategy concerning the message to be communicated to the target customers.The agency creates advertisements and develops a media plan, specifying which media will be used and inwhich proportions. Agencies often produce alternative ads or commercials that are pretested innewspapers, television stations, etc., in different parts of the country before a final choice is

made prior to anational campaign.

Questions 12 5o 15 are based on the passage you have just heard.

12. What is probably the best form of advertising according to the speaker?

13. What does the speaker say is the purpose of many organizations using prestige advertising?

14. How do large companies generally handle their advertising?

15. What would advertising agencies often do before a national campaign?

Section C

Now listen to the following recording and answer questions 16 to 19. Moderator:

Hello, ladies and gentlemen, it is great honor to introduce our speaker for today's lecture, Dr.StevenTaylor. Dr Taylor, professor of sociology at University of Oxford, has written numerous articles and books onthe topic of love, which is the most simple but important issue in everybody's life. Welcome, Dr. Taylor. Dr. Taylor:

Good morning, everyone. I'm sure you all have got some deep feelings of life. And you may have trieddifferent kinds of descriptions of your own life. What I want to tell you today is that life comes in a package.This package includes happiness and sorrow, success and failure, hope and despair. Life is a learning process.Experiences in life teach us new lessons and make us a better person. With each passing day we learn tohandle various situations. First, let's talk about love.

Love plays an important role in our life. Love makes you fell wanted. Without love a person could becomecruel.

Second, do you think you are a happy person?

Materialistic happiness is short-lived, but happiness achieved by bringing a smile on another person's facegives a certain level of fulfillment. Peace of mind is the main link to happiness. No mind is happy withoutpeace.

Third, I'm sure you all have experienced success as well as failure.

Failure is the path to success. It helps us to touch the sky, teaches us to survive and shows us a specificway. Success brings in money, fame, pride and self-respect. Here it becomes very important to keep our headon our shoulder. The only way to show our gratitude to God for giving us success is by being humble,modest and respectful to the less fortunate ones. The last thing I want to share with you is about hope and despair.

Hope is what keeps life going. Parents always hope their children do well. Hope makes us dream. Hopebuilds in patience. Life teaches us not to despair even in the darkest hour, because after every night there isday. Nothing remains the same. We have only one choice: keep moving on in life and be hopeful. Life teachesus not to regret over yesterday, for it has passed and is

beyond our control. Tomorrow is unknown, for itcould either be bright or dull. So the only alternative is working hard today, so that we will enjoy a bettertomorrow.

After all of these, have you got a totally brand new feeling towards your own life? Or maybe you will havea different opinion about what you have experienced before? I do hope that you will understand life better. Thank you!

16. What does the introduction say about the topic of love?

17. What is the main link to happiness according to Dr. Taylor?

18. How should successful people treat the less fortunate ones according to Dr. Taylor?

19. Why should we work hard today?

Now listen to the following recording and answer questions 20 to 22.

Did you know that most people find it difficult to write sales copy that works? You see there is thisidea that sales are all about lies and that you have to be really tricky and clever with words to sell yourproduct.

This is absolute misunderstanding. Sure there are people out there selling rubbish and telling liesbut you will only buy something from them once and then only oyt of desperation. Most people have a prettygood sense of what is truth.

This is all you have to do. Tell the truth about what your product can do for your client. Imagine you havea friend and you are sitting down having a coffee together and they ask you what your product can do for them.

Do you pull out the high pressure professional sales pitch or start spinning lies? No, you give them the insidedope, the straight pitch, the \

One of the first lessons I learned when I studied professional copywriting was to write like people talk,using the same rhythm and style. On the Internet the written word is all you've got so you had better make iteffective or you are going to lose a hell of a lot of customers. A simple and easy way to write great copyis to audio record yourself actually talking with a real friend about what your product can do for them. Thenget someone to type up this conversation and all in the form of an open letter and you will have created salescopy that is better than 90% of the self-centred rubbish out there.

There are so many false advertisements out there that people are entranced by honest copy. They don'tcare if it's rough so long as it reads true.

I swear I saw and ad earlier today on a classified site that read \do all thework for you.\get out of bed, letalone bother signing people up for some dodgy deal?

And what about the ads that say no selling? All you have to do introduce 2 people and we do the rest.

Don't get me started.

Remember, business hasn't changed. People still want to buy from someone they trust. Make

sureyou have a product you genuinely believe in. Do something you love for work and you will turn your customers.into clients for life.

20. What is the misunderstanding about sales according to the speaker?

21. What is the simple and easy way to write great copy?

22. What does the speaker suggest salespeople do?

Now listen to the following recording and answer questions 23 to 25.

Experts predict nine billion people will live on our planet by 2050. They say by that time demand for foodwill be two times what it is now. Officials are worried about that prediction because many people have alreadysuffered from a lack of food. More than 800 million people go to bed hungry. A solution to the problemmay be as close ass our forests. A new report says forests could help reduce hunger and improve nutrition ifthey are properly managed. SayayVeoun works at the Cambodian Federation for Bee Conservation. He sayssome of the best honey in the world comes from forests in southern Cambodia. He says they work with fivelocal honey buyers who work with 42 honey collectors. People buy the honey at stores in the capital, Phnom

Penh. Honey smells like fresh flowers, which means it is natural honey from the jungle. Healthy forestsprovide half of the fresh fruit we eat worldwide. They also produce valuable crops like coffee, avocados andother healthful seeds and nuts. BhaskarVira is the director of the University of Cambridge ConservationResearch Institute and an expert of the International Union of Forest Research Organizations. He recently hasreleased a report at the United Nations about forest and jungle foods. It's like an insurance policy. Having access totress can help feed people living in and around forests. It’s like an insurance policy. Having access tothose tree-based foods is hugely important when you can't buy food from other sources or when you can'tproduce food because your fields have failed. The report says that forest health and economic value improveswhen people who live in or near forests are given greater control of them. For example, a project in Ghanaaims for proper management of forests and fields together. Michael Henchard leads the project. He sayshe will help people who live nearby earn money and get trees on their land. The people involved hope to growthe Allanblackia plant. The oil from its seed can be used in soap, beauty products and food. The trees provideshade, improve air quality and also help fight climate change.

23. What might be a solution to reduce hunger?

24. In what case are the tree-based foods hugely important according to Mr. Vira?

25. Why do people in Ghana hope to grow the Allanblackia plant?