江苏省海安高级中学2017届高三12月月考英语试题

creative or the project any less worthwhile. Money can corrupt any line of business (consider politics), but it doesn’t have to. In Renaissance Italy, painters were commissioned by the Catholic church to illustrate events from the Bible. Michaelangelo and Lenonardo da Vinci worked for hire, but it would be hard to argue that it hurt their artistry.

Here we won’t assume that film art prevents entertainment. We won’t take the opposite position either－claiming that only Hollywood mass-market movies are worth attention. Similarly, we don’t think that film art rises above commercial demand, but we also won’t assume that money rules everything. Any art form offers a vast range of creative possibilities. Our basic assumption is that as an art, film offers experiences that viewers find worthwhile. 66. Where should the sentence “It doesn’t happen by accident.” be put in the passage?

A. ① B. ② C. ③ D. ④ 67. Which of the following statements about film is TRUE?

A. Hollywood films are usually far more appealing. B. Film offers a wide variety of creative possibilities.

C. Films are made in the hope that consumers will pay to see them. D. When watching films, viewers feel controlled by film designers.

68. The writer uses the examples of Michaelangelo and Lenonardo da Vinci to ______. A. indicate that money is unlikely to corrupt artistry

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B. show that money doesn’t necessarily destroy artistry C. prove that money cannot buy everything in the field of art D. suggest that money is an important concern even for famous artists 69. According to the writer, film should ______.

A. avoid concentrating on popular traditions B. focus on artistry rather than entertainment C. provide the audience with something worthwhile D. earn enough to pay for the developers’ time and effort 70. Which of the following can be the proper title for the passage?

A. Film: art or business

B. Art or entertainment

D. Money doesn’t rule everything

C. Film offers us experiences

第四部分 任务型阅读(共10小题；每小题1分，满分10分)

请认真阅读下列短文，并根据所读内容在文章后表格中的空格里填入一个最恰当的单．．词。

注意：请将答案写在答题卡上相应题号的横线上。每个空格只填1个单词。

Commercial advertisement was once thought of as a technique of the marketers to inform

the potential buyers about the availability of certain products. It was seen more as a medium to inform the buyers rather than persuade them to buy. The present day marketers see advertisement as a medium to damage the image of their competitors and their products. This indeed, is an undesirable and an immoral practice. Instead of speaking about their own products, these marketers speak about the drawbacks (often without any basics) of the competing products.

People watching TV advertisements would notice that there has always been an

advertisement war between the marketers of different consumer goods. A few such cases are given below.

1. Parachute Coconut Oil vs. V.V.D. Gold

Sometime back, the producer of V.V.D Gold Coconut Oil claimed in their TV advertisement

that only their products were superior and the one sold in blue colour bottles (the reference was to Parachute coconut oil) was suitable only for un-natural hair.

2. Tata Salt vs. Captain Cook

Tata salt was first iodised (碘处理) salt marketed by an Indian Company. It has been enjoying

a good and steady market. Captain Cook, another producer of iodised salt, who entered the market later, had to adopt some strategy to get control of the market. The TV advertisement of Captain Cook stressed on ‘Free flow’ of their salt when transferred to a container. The producer of Tata Salt retaliated (报复) by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution.

3. Pepsi vs. Coca Cola

Coca Cola was selected as the official soft drink for the Wills World Cricket 1996. When the

cricket series was on, the marketers of Pepsi constantly advertised on TV. Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it.

4. Horlicks vs. Complan

Sometime back, the TV advertisement of Complan, a health drink directly attacked Horlicks,

which has been in the market for several decades. The claim of Complan was that their brand (which according to them was Brand C) has a higher percentage of ingredients compared to Brand H (reference was nothing but to Horlicks).

The above examples clearly show how the technique of advertisement is misused by some

marketers to ruin the image of their competitors. This, certainly, is not a healthy trend.

Any marketer should only speak about his products and not about his competitors’ products.

The awareness of consumers has certainly increased over the years and they are no longer easily taken in. There are many consumer products like salt, oil, shaving blades etc. But one thing for sure is that offering the same product in a different container will not make the product different.

Mass media like Radio, Television and newspaper should not allow advertisements that tell

lies. Legal regulations, in this regard, should also be made stricter.

Comparison of the past and the present In the past At present A technique mainly used for offering (71) ▲ A trick used as a means of unfair (72) ▲ Unhealthy trend of the (73) ▲ of advertisement Products来源:Z*xx*k.Com] Wrong (75) ▲ No product of the kind could (76) ▲ it. Captain Cook stressed on their “free flow” when their V.V.D. Gold Captain Cook (74) ▲ Tata Salt Pepsi product was put into a container. Tata salt warned consumers to be (77) ▲ . Too much advertisement on TV seemed to say that Pepsi was the cricketers’ (78) ▲ . Complan claimed that their product was much (79) ▲ in ingredients. Complan ●Only products of their own are allowed to be (80) ▲ in the Solutions advertisement. ●Stricter laws should be made to protect every producer’s and consumer’s benefits.

第五部分 书面表达（满分25分）

81. 请阅读下面文字及图表，并按照要求用英语写一篇 150 词左右的文章。

【写作内容】

1. 用约 30 个单词概述上述信息的主要内容；

2. 结合上述信息，简要分析导致校园欺凌的主要原因和影响；