美国品牌汽车文化发展研究

目 录

中文摘要、关键词????????????????????????????? 1 英文摘要、关键词????????????????????????????? 2 引言???????????????????????????????????? 3 第1章 绪论???????????????????????????

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1.1 汽车文化基本定义 ?????????????????????????? 4 1.2 汽车文化的内涵 ??????????????????????????? 4

第2章 美国品牌汽车文化发展研究???????????????????? 6

2.1 美国人眼中的汽车品牌 ???????????????????????? 6 2.1.1美国人眼中的汽车品牌排名??????????????????????6 2.1.2北美车展??????????????????????????????8 2.2 世界品牌：克莱斯勒简介 ??????????????????????? 9 2.3 美国汽车的设计和制造理念?????????????????????? 10 2.3.1传统设计：大就是美 ????????????????????????10 2.3.2小型车设计：半途而废 ???????????????????????11 2.3.3大众消费促进汽车大规模制造 ????????????????????12 2.4 汽车对美国城乡格局的影响?????????????????????? 13 2.5 汽车改变美国社会?????????????????????????? 14 2.5.1美国的汽车大众化 ?????????????????????????14 2.5.2以车为本 ?????????????????????????????15 2.5.3泊车文化 ?????????????????????????????15

第3章 美国品牌汽车文化的发展启示 ?????????????????? 17

3.1 美国品牌汽车文化对世界汽车产业的影响??????????????????17 3.1.1世界汽车产业格局的调整趋势?????????????????????? 17 3.1.2世界汽车产业格局调整对中国汽车工业的影响??????????????? 18 3.2 中国能否效仿美国品牌汽车文化发展自身??????????????????18

结论 ??????????????????????????????????? 22 致谢 ??????????????????????????????????? 23 参考文献????????????????????????????????? 24

美国品牌汽车文化发展研究

摘要：汽车的出现和普及，不但扩大了人们的生活半径，而且随着汽车技术的不断发展和产品的更新，正逐步改变着人们的生活方式、生活水平乃至生活的理念，丰富着人们的精神空间，改变着社会形态，并形成了一种独特的社会文化——汽车文化。汽车文化应该包括一切与汽车相关的社会文化，指人类在汽车的研究、生产和使用过程中产生的技术、知识、信仰、艺术、法律、道德、风俗、习惯等。汽车文化主要体现在汽车本身所折射出的设计和制造理念，以及相关的汽车人文精神的汇总。汽车是综合多方面现代科技成果的产品，汽车工业水平代表着一个国家科技发展水平，但汽车工业的发展不只是单纯的科学技术问题，文化观念对于汽车工业发展有重要的影响，每个国家设计生产的汽车，都代表其民族的时代文化特征，同时也融有其他民族文化的印记。美国品牌汽车鲜明地彰显出美国文化和文明的特征，体现气派、富有和豪华，汽车是美国人的朋友、亲人、爱人和情人，是美国人居室的扩展和延伸，传统的美国汽车不计油耗，极尽宽大奢华，彪悍如悍马，狂野如JEEP，奢华如林肯，美国的汽车文化代表的是美国社会个人至上的价值观和资本主义的高效率精神，我通过对美国品牌汽车文化的发展研究，认为我国汽车工业的发展，需要从汽车文化上来总结。

关键词：汽车文化 社会文化 美国品牌 发展研究

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Research on Automobile culture development of American Brand

Abstract：The emergence and popularity of the car, not only to expand the radius of people's lives, and with the continuous development of automotive technology and product updates, is gradually changing people's lifestyle, living standards and even the concept of life, rich people's spiritual space changing social patterns, and the formation of a unique social and cultural - of car culture. Cars and car culture should include all relevant social and cultural, that human beings in the automotive research, production and use of the technology generated in the process, knowledge, belief, art, law, ethics, customs and habits. Car culture mainly reflects itself in the automotive design and manufacturing philosophy, humanism, and related summary car. Car is a multi-disciplinary scientific and technological achievements of modern products, the automotive industry represents a level of national science and technology development level, but the auto industry is not merely a question of science and technology, cultural values are important for the development of automobile industry, the design of each countryProduction of cars, all the times on behalf of its national cultural identity, but also melt the imprint of other ethnic culture. U.S. brand cars clearly underlines the characteristics of American culture and civilization, reflects the style, wealth and luxury cars are American friends, relatives, lovers and lovers, an American living room for expansion and extension of the traditional American car, excluding fuel consumption, his best large luxury, sturdy, such as Hummer, wild, such as JEEP, luxury, such as Lincoln, the U.S. car culture is represented by individuals in American society and capitalist values the supremacy of the high efficiency of spirit, I passed on the development of an American brand car culture research, that the development of China's automobile industry needs to come from the car culture summary.

Key words：Car culture; Social and culture; U.S. brand; Development and research

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