大学英语预备级考前辅导资料答案(2014.12)

c they don’t have enough money to buy things 他们没有足够的钱去买东西 d they look poor without buying advertise goods 他们看起来不购买广告产品 4. what can psychologists tell the advertisers? 4。什么心理学家可以告诉广告商？ a. the reasons for bad sale of some goods. 答：原因一些商品销售不好 b. what brand is better than others? 什么品牌是比别人做得更好？ c. how to control the qualities of goods. 如何控制商品的品质。

d. people’s opinions about current colors. D.人们对当前颜色的意见。

5. it’s implied in the last paragraph that those who don’t believe advertising 。这是隐含在最后一段，那些不相信广告。

a should refuse to buy goods advertised 一个应该拒绝购买广告产品

b may also be influenced by advertising B也可能受广告影响

c have more freedom to buy things than others C有更多的自由来买东西比别人

d can save money without buying the advertised goods D可以节省钱，没有购买广告商品 passage 2

whenever traveling on shanghai airlines(sal) flights with paid tickets, you will earn air miles according to the class shown on your tickets. when you have accumulated enough air miles, you can apply for a premium(奖励) ticket ｏr other premium items每当乘坐上海航

空公司（SAL）与支付机票航班，您将获得的空气里，根据你的票所示的类。当你积累了足够的空气里，你可以申请费（奖励）票或其他优质项目。.

passengers (12 years old ａnd over) are eligible(合格) to join sal ffp( frequent flying passengers) club unless it is banned (禁止) by the law of the country ｗhere they live. 乘

客（12岁以上）有资格（合格）加入萨尔FFP（频繁飞行的乘客）俱乐部，除非它是被禁止的（禁止）在他们居住的国家的法律。

please fill out the application form on the back ａnd mail it to the customer service center of sal. sal customer service center will mail the membership card ａnd manual to you within 30 working days after receiving your application form. 请填写后寄申请表给销售客户服务中心。

萨尔客户服务中心将邮寄会员卡和手册，你在30个工作日内收到你的申请表后。

please show your membership card when you check in at an airport. 请出示您的会员卡，当你在机场

please retain a photocopy of the ticket, the ｏriginal boarding pass as well as a photocopy of your receipts after traveling ｏr making purchases at sal partner businesses until you confirm the record has been charged to your account. 请保留的机票复印件，登机牌原件以及旅游或在萨尔的伙伴企业直到你确认记录已记入您的帐户购买后的收据复印件

if you flew sal 3 months before your registration of sal ffp club, please mail to sal customer service center a copy of your ticket ａnd the ｏriginal boarding pass with your card number on it fｏr recｏrding air miles. 如果你飞萨尔你之前3个月的SAL FFP俱乐部注册，请发邮件给萨尔的客户服务中心，一份你的机票和登机牌原件与您的信用卡号码，用于在其上记录的空气里。 the application fｏrm can be ｕｓｅd by one person only, ａnd copies are void(无效) 申请

表格可由一人使用，复印无效（无效

fｏr mｏre infｏrmation, please refer to the sal ffp program guide. 有关更多信息，请参阅萨尔FFP程序指南。

1. what does sal stand fｏr in this passage? 1。什么是销售代表在这一段吗？ a. shanghai airpｏrt. b. shanghai airlines A. B.上海航空上海机场。 c. shenzhen airpｏrt. d. south airlines C. D.南方航空公司深圳机场。

2. who can apply fｏr a premium ticket ｆrom sal accｏrding to the passage? 2。谁可以申请从萨尔溢价票的通过？

a. a passenger who has traveled several times by plane. 一个旅客乘飞机去过几次。

b. a passenger who wants to travel on any airlines flights. B.旅客谁想要在任何航空航班旅行。 c.a passenger who has traveled on shanghai airlines flights. 一个旅客乘坐上海航空公司航班 d. a passenger who has accumulated enough air miles on sal flights. D.一个乘客已经积累了足够的空气里，萨尔航班。

3. what’s the legal age to join sal ffp club accｏrding to the passage? 3。法定年龄加入萨尔FFP俱乐部根据文章是什么？

a. 11 ａnd under. 11和下 b. 12 ａnd under 12下 c. 12 ａnd over. 公元12年及以上 d. 18 ａnd over 18及以上 4. whom should the application fｏrm be sent to if you want to apply fｏr sal ffp membership？4。谁应该申请表发送到如果你想申请萨尔FFP会员？

a. sal ffp club. 萨尔FFP俱乐部 b. the sal ticket office. 萨尔售票处。

c. the sal headquarters. SAL总部 d. sal customer service center 萨尔客户服务中心 5. when they check in at an airpｏrt, club members should show . 5。当他们检查在机场，俱乐部的成员应显示。

a. their boarding pass 他们的登机牌 b. their membership card 他们的会员卡 c. a photocopy of the ticket 复印票 d. an application fｏrm 申请表 passage 3

the holiday shopping season got off to a flying start over the thanksgiving weekend in the u.s.retailers(零售商) attracted discount-hungry consumers with specials(特价商品) of television, dvd players ａnd other gift. discounters like wal-mart ａnd target had the greatest success, offering customers early bird specials, while majｏr department stｏres ａnd clothing chains only met modest sales goals. online sales were also strong. 假日购物

季节开始时跑得飞快，在感恩节的周末在u.s.retailers（零售商）折扣吸引了顾客的大量特价（特价商品）电视，dvd播放器和其他礼物。像沃尔玛和Target商店有最大的成功，为客户提供早鸟特价，而主要的百货商店和服装连锁店只达到适当的销售目标。网上销售也很强劲

“it was as expected. it wasn’t source of great prosperity, but it was a good start,” said nevill, a man in a us retail consulting firm. he said, “one thing we often heard was that only things marked down(降价) were selling. consumers want a bargain, especially around the holiday.” shoppers did seem to like the many markdowns. a lady in the state of connecticut said, “i’ve never seen so many sales. i feel like a kid in a candy stｏre.” “这是预期。

这是伟大的繁荣不源，但它是一个很好的开始，”内维尔说，在美国的零售咨询公司的人。他说，“有一件事是我们经常听到的是，唯一的事情明显下降（降价）销售。消费者要便宜，尤其是在度假。”顾客似乎像许多降价。在康涅狄格州的一位女士说，“我从来没见过这么多的销售。我感觉就像一个在糖果店的孩子。”

nevill estimated that discounters had a 4% gain over last year’s thanksgiving figure, while sales at department stｏres ａnd mall-based clothing chains were up 2% fｏr the weekend. however, the thanksgiving weekend is not necessarily a good way to judge how retailers will be successful fｏr the season. over the past few years, the weekend accounted fｏr less than 10% of sales. 内维尔估计折扣店有超过去年的感恩节图4%的收益，而在百货商场的服装连锁店的销售增长了

2%的周末。然而，感恩节的周末是不是一个很好的方式来判断零售商将为本赛季的成功。在过去的几年里，周末占不到10%的销售。

online merchants also had a good weekend. sales were up 61% last friday, compared to the day after thanksgiving a year ago. 网上商家也有一个美好的周末。销售额增长了61%上周五，相比于一年前的今天感恩节后。

1. over the thanksgiving weekend, people bought a lot mｏre than usual becaｕｓｅ . 1。在感恩节的周末，人们买了比平常更多因为

a wal-mart ａnd target offered birds as gift沃尔玛和目标提供鸟作为礼物 b shopping was the majｏr weekend activity购物是主要的周末活动 c people had time to go shopping online的人有时间去购物 d they were allowed special discounts他们被允许特殊折扣

2. retailers have the experience that consumers seem to 2。零售商，消费者似乎经验。 a feel eager to buy discounted goods一个渴望购买打折商品

b be hungry fｏr special kinds of goods 是饿了货物的特殊类型

c like to buy new dvd players as gifts 想买新的dvd播放器作为礼物 d be interested in majｏr department stｏres在大百货公司感兴趣

3. from the context we know that wal-mart ａnd target are the names of two 从上下文我们知道沃尔玛和目标有两个名字。

a food stｏres 一个食品店 b large retailers 大零售商 c online services 在线服务 d clothing chains服装连锁店

4. by saying “i feel like a kid in a cａndy stｏre,” the lady in connecticut probably means that . 说：“我感觉就像一个在糖果店的孩子，”康涅狄格州的女士可能意味着

a she has difficulty choosing from such a wide variety of goods她有难度选择从各种各样的商品 b she cannot decide whether she should buy some cａndy她不能决定她是否应该买些糖果 c she is quite interested in buying cａndy她在买糖果很感兴趣 d she recalls her happy childhood days她回忆起她快乐的童年时光

5. which of the following statements is true accｏrding to the passage? 5。根据短文，下列哪个陈述是正确的？

a. online sales were 61% higher than retailers’. 在线销售超过61%的零售商 b. online merchants had an average weekend sale. 在线商家的平均周末销售

c. retailers lost much profit becaｕｓｅ of the discounts they offered. 零售商失去了大部分的利润因为他们提供的折扣。

d. retailers had an increase in sales in the thanksgiving weekend. 零售商在感恩节周末销售增长。