我国对外贸易中绿色营销现状与对策

我国对外贸易中绿色营销现状与对策

学校;河北工程大学

专业：国际经济与贸易

班级：1102

指导教师：陈翔 学生：宋云鹏 学号110150207 1

第一章 摘要

当前，我国改革进入深水区，攻坚区，如何做好对外贸易这一工作，如何使企业在对外贸易中获得更多利益，如何协调好与贸易往来国的利益关系成为当务之急，因此认真学习，分析新形势下绿色营销对我国对外贸易的影响与作用具有十分深远的意义。从宏观着手分析，从微观着手反思我国对外贸易中绿色营销的现状与弊端对于增强我国的国际竞争力，提高我国的经济，提高国民收入迫在眉睫。然而面对复杂多面的的国际形势，做到稳增长无疑是困难重重，数字+实例+图表，将是本次论文的核心，同时辅以国际形势，我国现状构成论文外围部分， 三个层面是本次论文的重要组成，综合分析，对策建议构成本次的灵魂，从对策建议中找到我国绿色营销的发展方向，切实做好绿色营销的深层次探索。

关键词：绿色营销 稳增长 绿色理念

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Abstract：

At present, our country into the deep water area of reform and crucial area, how to do the work of foreign trade, how to make the enterprise obtain more interests in foreign trade, relations of interests to the coordination and trade country become imperative, therefore seriously study, analysis under the new situation, the impact of green marketing of our country foreign trade is very far-reaching significance. From macro to proceed the analysis, from the microscopic begin to reflect our country's foreign trade in green marketing present situation and the malpractice to enhance our country's international competitiveness, improve China's economy, it is urgency to improve the national income. However facing the complex and mufti-faceted international situation to achieve steady growth is undoubtedly difficult, digital + instance + chart, will be the core of the thesis, also supported by the international situation, current situation of our country constitute the outer part of the thesis, The three level is the important part of this paper. and the comprehensive analysis, countermeasures and suggestions constitute the soul, find the development direction of the green marketing in our country from the countermeasures and suggestions, and earnestly do a good job in the deep exploration of green marketing.

Keywords:Green marketing Steady growth Green idea

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目录

第一章 摘要---------------------------------------------2 第二章 中国贸易现状与国家贸易政策-----------------------6 2.1本章总结------------------------------------------- 7 第三章绿色营销下的中国--------------------------------------- 8 3.1国内绿色成效--------------------------------------- 8 3.1.1个人层次------------------------------------------------ -8 3.1.2企业层次 ------------------------------------------------ 8 3.1.3立法层次------------------------------------------ 8 3.2绿色出口问题简单分析------------------------------- 8 3.2.1绿色贸易壁垒------------------------------------ 8 3.2.2自身因素---------------------------------------- 9 3.3本章总结------------------------------------------- 9 第四章国外对绿色营销的认识----------------------------- 10 4.1本章总结------------------------------------------- 10 第五章国内外企业开展绿色营销成功案例 ------------------ 11 5.1海尔------------------------------------------------------- 11 5.2耐克------------------------------------------------------- 12 5.3本章总结------------------------------------------- 13 第六章 对外贸易中的绿色营销现状（以民营企业为例）------- 14 6.1民营企业三种形式------------------------------------14 6.2优点------------------------------------------------14 6.3我国民营企业面临的问题-----------------------------------15 6.4民营企业的发展对策----------------------------------15 6.4.1管理模式--------------------------------------------------15 6.4.2正视挑战--------------------------------------------------15 6.4.3健全法律制度----------------------------------------------15 6.4.4提升人的素质----------------------------------------------15 6.4.5依靠科技进步----------------------------------------------16 6.4.6发挥政府作用----------------------------------------------16 6.5本章总结---------------------------------------------------16 第七章 绿色营销的好处--------------------------------17 7.1绿色营销对企业的作用-------------------------------17 7.1.1配置资源-------------------------------------------------- 17

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