新视野大学英语读写教程第五册答案

新视野大学英语读写教程第五册答案

In a market-driven society today, there are various and numerous ways to promote sales. The commonly used ones are discounts, premiums, free samples, money refund offers, cocktail parties, trips and other events. A combination of these can be, and often is, used in the same campaign. Commercial companies spend a huge amount of money on attractive product packages instead of improving the quality of their products. For example, a supermarket is famous for a popular brand of vegetable juice with a beautiful package design of five colors. It is the dazzling intensity of the vegetables' colors that helps sales. But once I saw the market was full of people with loud complaints. The vegetable juice tasted sour and smelled bad. It turned out that the juice's shelf life had expired but it was still on the shopping shelves! Package designs are nothing but empty symbols. Promotional activifes are only temporarily effecfve. Clever consumers may view promotions such as money-back guarantees with suspicion, thinking that something must be wrong with the product. (Words: 171) Roadinq Skills --B

1. sth., such as a musical or theatncai performance, which is successful 2. set new levels of achievement in self-expression_r

3. He felt that music was always telling the truth, expressing true feelings when it was d~ne best' 4. the essence or the key point

5. without any help, performed independenfiy by oneself Comprehension of the Text toll

1. About three takes, as Lennon said he did it in three takes or something like that (Para. 2). 2. You should create the time to express yourself, which interprets Lennon's artistic philosophy

precisely. Please refer to Para. 3.

3. \who

are able to exert immense influence upon the public, as the royal family does.

4. The author wants to tell the readers that Lennon's internal world was also at war with itself,

which characterized his life and music.

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新视野大学英语读写教程第五册答案

5. He was a rebel with remarkable intellect, as is mentioned in Para. 7.

6. Clearly Lennon and McCartney got on well enough to form the Beatles, which gave Lennon

space to develop,

7. No, as such dedication is never mentioned in the text. Instead, the author says in Para. 9 that

they quickly took control of their music, their careers, and their individual destinies. 8. They wanted to show their opposition to war and call for peace. Please refer to Para. 10. 9. The author argues in Para. 11 that Lennon was not always best on his own, but he never did

better than the intensity and howl of his solo album John Lennon/Plastic Oho Band. 10. Brutally honest songwriting and the use of fame as a weapon for social and political change. Vocabulary

1, stubborn 2. definitive 3. testimony 4. lingered 5, nominal 6. exquisite 7. radiant 8. evoked 9. elapsed l 0. streak 11, indicative 12. dubbed

Exercises on CD and web course only: 13. adoring 14. hysterical 15. provocative 1. in 2. of 3. to 4. of 5. for 6. in 7. of 8. to 9. of 10, at 11. up 12. of

Exercises on CD and web course only: 13. by 14. on 15. of sectionm,C Reading Skills --ffil

1. certainly, although one cannot be sure when 2. end up 3. instead of 4. failed to include 5. correct the mistakes Comprehension of the Text

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新视野大学英语读写教程第五册答案

I.T 2. F 3. T 4. F 5. F 6. F 7.F 8. T 9. F 10. T

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