大学生网络游戏消费行为研究

学士学位论文

大学生网络游戏消费行为研究

学院、专业 研 究 方 向 学 生 姓 名 学 号 指导教师姓名 指导教师职称

2018 年 月 16 日

淮北师范大学本科生毕业论文（设计）诚信承诺书

本人郑重承诺所呈交的毕业论文（设计）《女大学生消费行为和消费观念研究——以淮北师范大学为例》是在指导教师 王彭鹏 的指导下严格按照学校和学院有关规定完成的。本人在毕业论文（设计）中引用他人的观点和参考资料均加以注释和说明。本人承诺在毕业论文（设计）选题和研究过程中没有抄袭他人的研究成果和伪造相关数据等行为，若有抄袭行为，由本人承担一切责任。

承诺人：2014年级 社会学专业 签 名：

2018 年 月 日

大学生网络游戏消费行为研究

摘要： 关键词：

Abstract: Key words:

目录

一、

前言 ·································································································· 1 （一） 问题的提出 ················································································· 1 （二） 文献回顾 ···················································································· 1 （三） 研究目的和意义 ··········································································· 3 （四） 研究方法和对象研究方法 ······························································· 3

1. 研究方法 ······················································································· 3 2. 研究对象 ······················································································· 3 （五） 相关概念的界定 ··········································································· 4 二、

淮北师范大学大学生网游消费现状 ··························································· 5

（一） 样本描述 ···················································································· 5 （二） 进行网游情况 ·············································································· 6 （三） 网游消费情况 ·············································································· 9 三、

大学生网游消费存在的问题 ··································································· 10

（一） 为网游过度消费，缺乏理财观念 ····················································· 10 （二） 防骗意识不足，缺乏必要警惕 ························································ 12 四、

引导大学生对网络游戏理性消费的对策和建议 ·········································· 14

（一） 家庭：树立正确榜样，引导大学生合理消费 ····································· 14 （二） 个人：培养正确的理财观，树立防骗意识········································· 14 （三） 高校：丰富大学生课余生活，提供助学机会 ····································· 15