Global marketing 习题和答案

True / False Questions

10. The intimacy of distributor relationships is more intense as the complexity of the

product increases.

True False

Multiple Choice Questions

11. Mary Kay, Amway, and Avon lost significant sales in China due to the nature of

their distribution network and the __________________ environment.

A. sociocultural

B. legal/regulatory

C. technological

D. economic

True / False Questions

12. The type of distribution outlets used for a specific product in multiple foreign

markets is one factor that is easily standardized.

True False

13. The stage of the product life cycle in which your product is currently operating is

one consideration in distribution strategy development.

True False

Multiple Choice Questions

14. In Yemen, consumer products are primarily distributed via small, often mobil retail

kiosks situated in a local souk, or town marketplace. Residential luxuries such as refrigerators are not as readily available, so food and other items are purchased on a daily basis. This scenario speaks to the dimensions of _______________ and ______________ which must be considered when establishing a foreign market distribution strategy.

A. consumer shopping habits, outlet preferences

B. market size, consumer distribution

C. life cycle stage, regulations

D. economics, education

True / False Questions

15. Procter and Gamble’s venture into rural Chinese consumer products distribution

has not produced satisfactory results for the firm.

True False

16. In a growing economy it is expected that retail and wholesale institutions

becomes larger and more specialized, while less efficient intermediaries exit the market.

True False

Multiple Choice Questions

17. When Greatlands Beer salespeople sell their products to consumers at holiday

events and fairs across the U.K., they are employing this type of distribution.

A. intensive

B. business to business

C. indirect

D. direct

18. The food brokers and supermarkets who sell Mertensen’s salt to the consumer

are classified as ___________________.

A. distribution centers

B. wholesalers

C. intermediaries

D. principals

19. The number of levels and types of intermediaries which perform some work to

bring the product to the final user defines distribution channel ______________.

A. mix

B. breadth

C. width

D. length