剑桥商务英语中级模拟67

15．If an organization has a strong corporate culture. A．it can be sure of achieving great success.

B．it will be as successful as General Electric and McDonald's. C．its staff tend to work for a common goal.

D．it may have a strong influence on the market.

16．One reason why some managers try to change a company's corporate culture is that

A．the existing corporate culture is very strong.

B．they try to adapt the corporate culture to new situations. C．the company is facing a lot of competition.

D．they are not so conservative as the old generation.

17．Which of the following is not advised by Peter Duckers? A．Evaluating different performances of various departments. B．Improving the communication among managers.

C．Determine what is to be achieved by the organization.

D．Improving the reward system so as to encourage new practices. 18．What is the writer's purpose in writing this article?

A．To give readers some factual information about corporate culture. B．To criticize managers who try to change corporate culture. C．To argue against Peter Duckers' opinion.

D．To promote the corporate culture of successful companies. PART FOUR

Questions 19-33

·Read the text below about different kinds of consumer goods. ·Choose the best word to fill each gap from A, B, C or D on the opposite page.

·For each question 19-33, mark one letter (A, B, C or D). In the field of marketing, consumer goods are classed according to the way in which they are

(19) The two main categories are convenience goods and shopping goods. Two lesser types are specialty and unsought goods. It must be (20) that all of these types are based on the way shoppers think about products, not on the (21) of the products themselves. What is

regarded as a convenience (22) in France (wine, for example) may be a specialty in the United States.

People do not (23) a great deal of time shopping for such convenience items as groceries, newspapers, toothpaste, and candy. The buying of convenience goods may be done (24) , as some families buy groceries once a week. Sometimes convenience products are bought on (25) :

someone has a sudden desire for a sundae on a hot day. Or they may be purchased as emergency items.

Shopping goods are items for which customers search. They (26) prices, quality, and styles, and may visit a number of stores (27) making a decision. Buying an automobile is often done this way.

Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration (28) Specialty goods can (29) almost any kind of products. Normally, specialty goods have a brand name or other distinguishing characteristics.

Unsought goods are items a consumer does not (30) want or need or may not even know about.

(31) or advertising brings such goods to the consumer's attention. The product could be something new on the market as the Sony Walkman once was or it may be (32) standard services, such as life insurance, for which most people will usually not (33) shopping. 19．A．produced B．provided C．purchased D．promoted 20．A．emphasized B．pointed C．decided D．estimated 21．A．usage B．nature C．price D．value 22．A．item B．type C．goods D．thing 23．A．take B．spend C．cost D．waste

24．A．specially B．generally C．routinely D．slowly 25．A．spot B．action C．presence D．impulse

26．A．choose B．construct C．compare D．compete 27．A．after B．while C．during D．before

28．A．first of all B．after all C．at all D．above all 29．A．offer B．contain C．cover D．include

30．A．personally B．necessarily C．especially D．really

31．A．Promotion B．Introduction C．Observation D．Competition 32．A．fairly B．enough C．more D．well

33．A．trouble B．continue C．bother D．consider PART FIVE

Questions 34-45

·Read the text below about death by overwork in Japan.

·In most of the lines 34-45 there is one extra word. It is either

grammatically incorrect or does not fit in with the sense of the text. Some lines, however, are correct.

·If a line is correct, write CORRECT.

·If there is an extra word in the line, write the extra word in CAPITAL LETTERS.

34．death in the 1980s in Japan, where long working hours are the norm there.

35．Official figures say it that the Japanese work about 1780 hours a year,

36．slightly less than Americans (1800 hours a year),though more than Germans

37．(1440). But the statistics are misleading because of they do not count 'free overtime'

38．(work that an employee is obliged to perform but not paid for). It is being estimated

39．that one in three men who aged 30 to 40 works over 60 hours a week. Factory

40．workers arrive early and stay late, without an extra pay. Training at weekends may be

41．uncompensated. During the past 20 years of economic inactivity, many companies

42．have been replaced full-time workers with part-time ones. Regular staff who remain

43．are benefit from lifetime employment but feel obliged to work extra hours lest

44．their positions will be made temporary. Cultural factors reinforce these trends.

45．Hard work is respected as the cornerstone of Japan's post-war economic miracle.

The value of self-sacrifice puts the benefit of the group above that of the individual.

PART ONE

·You are the training manager of a company which has won a large export order. You have beer asked to organise foreign language training for some of your staff. ·Write a memo to staff:

·explaining why the courses are necessary, ·saying which members of staff should attend, ·announcing when the courses will start. ·Write 40-50 words.

·Write on the opposite page. MEMO

To: Sarah Peterson From. Brian McKeethy Date: 28 September 2008 Subject: Language Training PART TWO

·You work for a European beverage dealer. The following table shows the consumption of four types of soft drinks over the past ].5 years, revealing the current trend of the drink industry in your country. ·Using all your handwritten notes, write a short report, emphasizing the main business changes for your company. ·Write 120-140 words.

PART ONE

Questions 1-12

·You will hear three telephone conversations or messages.

·Write one or two words or a number in the numbered spaces on the notes or forms below

·You will hear each recording twice. Conversation One (Questions 1-4)

·Look at the notes below.

·You will hear a man telephoning a hotel.

Notes about Hotel Reservation

Date: (1) ______

Type of room : (2) ______ Number of rooms: 1

Price: $220, plus (3) ______

Facilities: mini-bar and a sauna bath Name: Kevin (4) ______ Monologue Two (Questions 5-8)

·Look at the notes below.

·You will hear a human resources officer speaking to the new employees,

K & B New Employee Orientation

Co-coordinator: Debra Simpson

A. Induction Session Chair: (5) ______