文化对商务礼仪的影响（巴西和日本） Cultural Influence on Business Etiquette(Brazil and Japan)

Introduction

Business Etiquette is the art of business personnel exchanges. \respect for others\Japan is a very typical Eastern country, Japanese businessman manifested etiquette in business activities with strong oriental features; Brazil is the South American country, it not only has the local national culture, but also by the influence of European culture, as a result, its business etiquette is very unique. Ⅰ Business etiquette and culture 1.1 Business etiquette

1.1.1 Definition of Business Etiquette

Business Etiquette is a code of conduct in the business activities, it embodies mutual respect. The core of business etiquette is this behavior criterion, and used to restrain the all aspects of business activities. The function of this criterion is in order to reflect the mutual respect between people. So the learning of business etiquette becomes more and more important. Business etiquette can be summed up in one words, it is a universal demand of the business activities about people’s appearance and manners.

1.1.2 Significance of Business Etiquette in Business Activities

\etiquette\is a general definition, which includes various aspects of business activities. Therefore, its application in practice is extremely important. Successful business activities are often occurred in the environment of the business etiquette that has characteristics of both parties. Because of the business etiquette not only represents the cultural background of a corporate, but also reflects a nation's customs and habits, and the degree of civilization.

With the rapid development of the world economy, all kinds of business activities become increasingly, and the society economy development from regional economic to global economic. Understanding the different countries’ business etiquette is very important. That can help us to regulate our behavior, at the same time;

we can also convey the friendly and honest information to the others, so as to enhance cooperation emotion and leave the good commercial image to both sides, and it is good for the further cooperation.

In this article, we can get some business etiquette examples about Brazil and Japan, and further realize two countries’ national culture. 1.2 Definition of Culture

Culture is a social phenomenon, is the human society’s product with a long-term development. But it is also a historical phenomenon, is the accumulation of social history. To be precise, culture refers to a country or a nation's history, geography, customs, traditions and customs, lifestyles, literature and art, code of conduct, ways of thinking, values, etc.

Culture is the most representative sign of one nation. Through learning the culture, people can realize one country’s history and folk custom. It is one country’s forever fortune. Culture can not only express the national spirits and lifestyles, but also inherit the nation’s soul. As a result, many experts devote themself to develop and expand indigenous culture, and make it live forever. Ⅱ Brazilian business etiquette

Brazil is located in the eastern part of South America, is one of the most extensive racial integration nation in the world, at the same time it is also a economically developed countries of the South America. Because of its cultural diversity and the rapid pace of economic development, it formed the unique business etiquette.

2.1 Business negotiation

Business negotiation refers to the business manner. The different economic entities for their economic interests and to satisfy each other's needs, they used some business manner such as communication, negotiation, compromise, cooperation and strategies, identified potential business opportunities. It plays a decisive role in the business activities.

Brazilian negotiating style has the typical characteristics of the Latin American people, and generally can be summarized as the following four points:

● Equality and Mutual benefit

When we do a business negotiation with Brazilians, it is necessary to show the understanding and respect to their culture and customs. Meanwhile avoiding showing that we regard the cooperation as a gift to them, we must adhere to the principle of equality, friendship and mutual benefits. For example, in Brazil for business visits, no matter how hot the weather in Brazil, wearing dark and conservative style suit are very appropriate, because the Brazilians think this manner of wearing is a kind of respect to them. Remember, you should keep your speech and deportment warm and friendly.

● Stubborn and Intransigence

Brazil national has stubborn, intransigence, and forthright personality, they do not like to compromise, and think compromise means fail and surrender, they firmly believe that the correctness of their views. For example, if you want to discuss money issues with a Brazilian, then you will be very troublesome, Brazilian known as a famous master of \bargain\these people are not afraid to reject your offer directly. However, such a forthright style is not the expression of their rude, they just want to let you know the point of their view. So we should to leave enough time for the lengthy negotiation, but also to leave enough room for the initial bid. ● Inefficiency

Whether it is the commercial negotiations or private visit in Brazil, those all required us to make an appointment. As a business partner, we must be punctual for appointments when we proceed the Business negotiations with Brazilian businessmen, but if our cooperative partner, Brazilian businessmen, was late for 1-2 hours, so we should also be understanding, because like most Latin Americans, Brazilians have a casual attitude to time and work.

The Brazilian is the hedonist. Their time of work is very short in one day, but they own a lot of vacations in one year. We often face to a special condition when we cooperated with Brazilian: When we are already confronted with the critical moment in the negotiations, while the Brazilian was going to leave the business and enjoy their vocation, so the business had to be put off. Otherwise, their thinking about the

negotiations’ progress often slower than you, when you think that the negotiations have reached a substantive stage, but they feel that just is the preparation phase. ● Easygoing

Brazilians do not pay more attention to the contract. They often request the correction after signing, and the performance effect of the contract is not desired. 2.2 Business table etiquette

A business activity is often inseparable from the business banquet. If you want to make a successful banquet, we must understand the table etiquette of your business partner’s country. This is not only the respect for each other, but also the premise of a good impression.

If you want to invite a Brazilian businessman enjoy a dining for business meetings, and then you should not choose the place with entertainment projects, because the Brazilians think that you do not have a serious attitude to this business cooperation, as a result, you must choose a very formal occasion. During the dining, you should pay a great attention to your behavior. For example, do not direct pick up the bread by hand, Brazilians think it is unclean that the hand direct touch to food; And do not urging people to drink, they think it is a matter of politeness.

In addition, during the dining, we also should notice our speech etiquette. For example, Brazilians like to flaunt their own children, if you can express the concern for their children, which will make them very happy. Brazilian men like funny jokes, and love to laugh, but you do not talk about the racial question and politics problem in the joke, these are their evasive topic. 2.3 Business taboo

A business activity is not a real-time game, it requires that the both cooperation partners experience a long period of consultation and exchange, so the frequent business contact is necessary. As a result, we not only focus on the business etiquette in the big occasion, but also pay more attention on the trivial business etiquette, such as the conversation and the gifts. We must fully understand the business taboo of the business partners’ country, and then avoid them. The details determine success or failure. We must catch the details in order to better exchange each other and complete