文化对商务礼仪的影响(巴西和日本) Cultural Influence on Business Etiquette (Brazil and Japan)

Cultural Influence on Business Etiquette (Brazil and Japan)

Contents

Abstract…………… Introduction……………

Ⅰ Business etiquette and culture…………… 1.1 Business etiquette

1.1.1Definition of Business Etiquette…………… 1.1.2 Significance of Business Etiquette in Business

Activities….....

1.2 Definition of Culture

Ⅱ Brazilian business etiquette…………….. 2.1 Business negotiation…………. 2.2 Business table etiquette…………. 2.3 Business taboo………….. Ⅲ Japanese business etiquette…………. 3.1 Business negotiation…………. 3.2 Business table etiquette ………… 3.3 Business taboo ……………

Ⅳ The difference in two countries’ business etiquette and cultural influence...............

4.1 Contrast of two countries’ business etiquette………. 4.2 Analysis of two cultures from business etiquette......

4.2.1 Cultures of Brazil and Japan…………

4.2.2 Comparison of two countries’ cultures from business etiquette……………..

Ⅴ The future of business etiquette…………………

5.1 The significance of business etiquette 5.1 The future of business etiquette

内容摘要

随着世界经济的不断发展，企业间的商务往来也愈加频繁，商务礼仪也受到了人们越来越多的关注，而且经历了长时间的实践，商务礼仪已经超越单纯的礼仪规范，形成了跨越多学科、多专业，形成新的科学体系，被广泛运用于商务活动，企业经营等各个层面。它不是单独存在于某一个具体实物当中，而是充斥在整个商务活动当中。人们通过其表达形式和对于整体氛围的营造手段，可以更好地理解企业文化背景，乃至这个国家的文化特点。最终可以对商务活动作出正确的判断。因此，商务礼仪对于推动现代商务活动的重要性不言而喻。本文就商务礼仪的理论及其特点出发，以巴西和日本两个国家为背景，通过对两个国家重要的商务礼仪的介绍与比较，揭示出商务礼仪的重要性，并延伸到两个国家的民族文化的对比，突出国家文化对商务礼仪的影响。最后展望商务礼仪在当今社会的发展。

关键词：商务礼仪 日本 巴西 文化

ABSTRACT

With the continuous development of the world economy, the business dealings between the enterprises have become more frequent, and business etiquette is concerned about by more and more people. Business etiquette experienced a long period of practice, and now, it has gone beyond the etiquette and formed a new scientific system. Business etiquette is already widely used in business activities. The people can better understand the background of corporate culture, and even the country's cultural characteristics through its forms of expression and means of creating the overall atmosphere. Therefore, the business etiquette is very important for the promotion of modern business activities. In this paper, we can clearly realize the theory of business etiquette and its characteristics; otherwise, we can also understand the importance of business etiquette through the introduction of national business etiquette of Brazil and Japan and two countries’ comparison of the national culture. Finally, this article prospected the future development of business etiquette in today's society.

KEYWORDS: business etiquette Brazil Japan culture