Dangdang Online Research Report

management system and the specific situation of \register the\

(2) internal E-mail commodity marketing

E-mail commodity marketing is to its customers to send promotional messages to the mail to promote customer purchase marketing behavior. The mail promotion content I usually have to accept the new book The holiday sales promotion, free shipping promotion and purchase how much return the sales promotion and so on. (3) mobile phone product marketing

Dangdang will send SMS messages to customers, and mobile phone sales promotion information will not be very frequent.

Four, facing problems

1, the major publishers to sell books on Dangdang low behavior dissatisfaction, supply reduction

Dangdang regular promotions to compete with the same kind of C Bto website, the price is generally reduced to half or lower to 65% off. Is still in a state of loss Dangdang, wave after wave of substantial price promotions, in the killing of the opponent is also committed suicide. This kind of promotion behavior let the big publisher of the Dangdang alliance is extremely dissatisfied, the book that the publisher offers to other bookstore has lost the price competitive advantage. Then the major publishers in order to maintain their own interests, sales to

Dangdang supply will naturally decrease.

2, in the competition with rivals, low sales books, a serious loss

In and excellence in competition, the daily loss of 16 million to fight low-cost, price cuts on the wave after wave of promotions at the same time, quality of service also in malignant down look lively, actually is bred in the crisis, a large number of users loss. In fact, even if it is set up 49 yuan from the shipping threshold, Dangdang is also a loss. The current situation is to sell more lost, but this is not to win more loyal customers. 3, online ordering is slow to send, logistics and distribution speed is slow Logistics has been the most important B2C e-commerce enterprises, but also the most prominent part of the consumer criticism. Dangdang's logistics and distribution sectors by the impact is most obvious in the B2C e-commerce site, and competitors such as the Amazon, Jingdong Mall this phenomenon is not outstanding, according to consumer response, in Dangdang orders, delivery, delayed delivery, complaints all disappear forever. Only 10 days did not receive the goods, and has been to the final loss of the goods, dangdang.com customer service was \to utter a single word\of stamina.

4, improper inventory management, warehousing particularly slow Many suppliers said that in warehousing, Dangdang warehouse management there are many problems, the most prominent problem is

that the storage is particularly slow. Supplier of the most headaches and not this, but from the management of Dangdang, allegedly supplier if cannot make Dangdang procurement department staff satisfaction, is likely to single after receiving speed slow, in this case suppliers are faced with difficult problem of storage. In addition, but also has the supplier reaction, due to Dangdang warehouse personnel change is too fast, the library with different tube personnel after taking office will take different management methods, resulting in many aspects of the change, which leads to storage product management confusion. Five, development strategy

1, continue to work with the establishment of a reasonable partnership Dangdang promotional books on the price, should be a big press and then set, as far as possible not to affect their interests, to avoid double Party dispute. Should implement the book fair trading rules, books are published within a year must be priced sales, online sales of books is not less than 85 percent.

2, not only to attract consumers, but also to improve the quality of after-sales service

Price is not the only means of competition, because you can't always low prices, and perhaps more important, to win more customers for a long time. In addition, the price war win to loyalty, \this is the general mentality of the online bookstores. Moreover, when

the products have been involved in the expansion of the electronics, home, daily, and other aspects. Diversified online shopping can not rely on a simple price war is supported by a simple. Customer service quality of service must keep up, Dangdang should carry out the commitment service guarantee, customer service return replacement policy. 3, to enhance the speed of logistics distribution

Dangdang to were the first to solve the problem of logistics service, create excellent customer experience, can from the following several aspects of, more funds into the construction background, optimize their supply chain management, the implementation of advanced logistics management technology and extension services. Two, in the mode of logistics and transportation, long-distance transport can be changed into air transport by the original railway transport. Three, to achieve a comprehensive expansion of the logistics center. Four, to extend the delivery time, many white-collar workers are generally in the evening time online shopping, to Dangdang before 18 o'clock every day delivery frequency, delivery time of this part significantly delay. So, may wish to delivery time delay to 24 points, to ensure that the day before 23 orders can be issued in 24 points, next day delivery.

4, retain the talent at the same time to strengthen the inventory management

Dangdang should be related to the management of the treasury reform,