家得宝包装要求 - 图文

扬州鼎秀户外用品有限公司 SBA-SRM包装要求规范

文件编号：Q/DF-JY9201 版本/修订：A/0 页 数：1/22 生效日期：2012年06月15日 ME 1.4 Package Engineering QA Additional Information ME1.4包装设计质量保证附加信息

ME 1.4.1.7 Bilingual Packaging Requirements ME 1.4.1.7 双语包装要求

U.S. Market Packaging

For Bilingual Packaging Standards for The Home Depot Proprietary, Licensed or Exclusive Brands please refer to the appropriate Brand Standard. http://www.marketingsupportonline.com/login.asp. Login: thdBilingual password: brandman9. The following rules must be followed for all non-proprietary branded packaging types. Packaging marketed in the U.S. must be bilingual (English/Spanish). English copy should always come first, followed by the Spanish. Please note that the minimum size requirements for Spanish copy are different for the front and side panels and the back panel of packaging. At a minimum, The Home depot requires English and Spanish copy on all packaging. However, trilingual packaging is permissible if all copy specified below is

translated, it meets the other basic rules for the U.S. market and the translated copy meets the minimum copy size requirements. 美国市场包装

家得宝（Home Depot）专有的双语包装标准，持牌人或独家品牌，请参考相应的品牌标准。

http://www.marketingsupportonline.com/login.asp。登录：thdBilingual 口令：brandman9。必须遵循以下规则，所有非专有的品牌包装类型。在美国市场上销售的包装必须是双语（英语/西班牙语）。英语版本应该永远是第一位的，其次是西班牙。请注意，西班牙语拷贝的最小尺寸的要求是不同的正面和侧面的面板和所述背面面板的包装。至少，家得宝（Home Depot）要求在所有包装上拷贝英语和西班牙语。然而，三语包装是允许的，如果全部复制下面指定的翻译，它满足了美国市场的其他基本规则和译本符合最低的复印尺寸要求。

Front, Top and Side Panels: 前面，上面和侧面：

? Copy Size: The Spanish copy should be no less that 60% of the size of the English copy. For example, if the English copy is 20-point type, the Spanish copy must be a minimum of 16-point type. The 60% size is a minimum and Spanish copy larger than 60% is permissible up to 100% of the size of the English copy. The English copy should always appear first in order, before the Spanish copy. These rules should be applied to all copy including features, violators, directions for use, installation instructions, specifications, warranties, warnings and cautions, etc.

(Note for Proprietary items the Spanish copy should be no less that 80% of the size of the English copy)

?复印尺寸：西班牙的副本应不低于60％的英语版本的大小。例如，如果类型的英语版本是20点，西班牙副本必须是一个至少16点类型。60％的大小是一个极小值和西班牙语副本，大于60％是允许的最多100％的规模的英文副本。英语版本应该总是井然有序的在先，在西班牙语前面。这些规则应适用于所有副本，包括功能，违反者，使用方向，安装说明，规格，保修，警告和注意事项等。

（注：专有项目，西班牙语的副本应不低于80％的英语版本的大小）

? Copy Color: Ideally the color of the type used for the English copy should be the dominant color, while the Spanish copy should appear less dominant. This allows the consumer to more quickly identify the appropriate language and screen out the alternate translation. When it is not possible to use an alternate color or a printing screen of the first color for the Spanish copy for production reasons the same color may be implemented for both languages.

?复制颜色：英语版本所使用的理想的颜色类型应该是主要的颜色，而西班牙语应该不显著。这使得消费者能够更迅速地确定适当的替代翻译的语言，筛选。当不影响生产，可以使用备用的颜色或印刷画面的第一颜色为西班牙语副本相同的颜色可以被实现这两种语言。

? Brand Logo and Tagline: Brand logos, trademarked taglines or other trademarked elements do not require translation.

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扬州鼎秀户外用品有限公司 SBA-SRM包装要求规范

文件编号：Q/DF-JY9201 版本/修订：A/0 页 数：2/22 生效日期：2012年06月15日 ?品牌标识和标语:品牌标志、商标口号或其他商标元素不需要翻译。

? Product Name: Product names should be handled in the same way as the rest of the copy with the exception of trademarked items, which should not be translated, e.g., Vigoro? Ultra Turf?.

?产品名称：产品名称应以同样的方式复制，除了商业商标的项目，不被翻译，例如，Vigoro? Ultra Turf?。

? Product Copy: Product copy should be handled the same way as the rest of the copy. However, copy which is the same in English as it is in Spanish need not be repeated unless it is used within a translated sentence.

?产品复制产品复制：应以同样的方式处理。然而，因为它是在西班牙语不需要重复，除非它是用来在翻译的句子在英语的副本。

? Warranty Information: Warranty icons should incorporate both English and Spanish copy (60% minimum size). 保修信息：保修的图标应该包括英语和西班牙语的副本（60％的最小尺寸）。

? Icons: All icons with copy should incorporate both English and Spanish (60% minimum size). ?图标：所有的图标与副本应包括英语和西班牙语（60％的最小尺寸）。

? Inset/Illustration Captions: Captions should be translated and are handled in the same way as the rest of the copy.

?插入/插图标题：标题应该被翻译，并以同样的方式处理副本。

? Numeric Information: Numbers are generally not repeated, because they are the same in both languages. However, numbers may be repeated if necessary.

?数字：数字一般都不会翻译，因为它们是相同的语言。然而，必要时数字可以重复。

? Net Weight/Measurements: Packaging must incorporate use of the metric system in the Spanish copy, even when standard U.S. measurements are used. There are some cases where metric equivalents to not add value. For example, a 3/8” socket does not logically convert to a metric measurement. In these cases, the U.S. measurement may be used in the translated copy.

?净重量/尺寸：包装必须结合使用的度量系统在西班牙语的副本，即使使用标准的美国测量。有一些公制等值的情况下，不增加价值。例如，为3/8“插座不逻辑转换为一个度量的测量。在这些情况下，在美国，可以使用测量翻译在后。

Back Panel: 背面：

? English and Spanish copy must be the same size for warning and caution statements and warranties. However, for all other copy the 60% size rule applies. Each language may be segmented out into separate columns and titled appropriately: “English” and “Espa?ol”. The two columns should be divided by a vertical rule when possible. These rules apply to all copy, including features, directions for use, installation instructions, etc.

?英语和西班牙语拷贝必须是大小相同的警告和注意事项的陈述和保证。然而，60％的大小规则适用于所有其他副本。每一种语言可分割出到单独的列和适当的标题为：“英语”和“西班牙语”。由一个垂直的规则时，应分为两列。这些规则适用于所有的副本，包括功能，使用说明，安装说明等。

? Copy Color: The same color must be used for both languages on the back panel. ?复制颜色：在背面必须使用相同的颜色为这两种语言。

? Brand Logo and Tagline: The translation of brand logos, trademarked taglines or other trademarked elements is not required.

?品牌标识和品牌口号：品牌标志，商标标语或其他商标元素的翻译不是必需的。

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扬州鼎秀户外用品有限公司 SBA-SRM包装要求规范

文件编号：Q/DF-JY9201 版本/修订：A/0 页 数：3/22 生效日期：2012年06月15日 ? Product Name: Product names should be handled in the same way as the rest of the copy on this panel with the exception of trademarked items, which should not be translated, e.g., Vigoro? Ultra Turf?. (Refer to Copy Size and Copy Color above.)

?产品名称：产品名称应在此面板上的副本其余除商标的项目，不应该被翻译，例如，Vigoro? Ultra Turf?以同样的方式处理。 （请参阅复制的大小和上面的彩色复印）。

? Product Copy: Product copy should be handled the same way as the rest of the copy on the back panel. However, copy which is the same in English as it is in Spanish need not be repeated unless it is used within a translated sentence.

?产品复制：复制产品应以同样的方式处理的后面板上，其余的副本。但是，复制在英语中是相同的，因为它是在西班牙语不必重复，除非它是用来翻译的句子。

? Language Identifiers: Language identifiers (“English” and “Espa?ol”) “English” and “Espa?ol” should be used to clearly indicate each language for large copy blocks. When a small amount of copy is used for each language, these identifiers should not be used.

?语言标识符：语言标识符（“英语”和“西班牙语”），“英语”和“西班牙语”，清楚地表明每种语言的类型。当少量复制用于每种语言不用使用这些标识符。

? Warranty Information: This information is contained in a separate box for each language with the English and Spanish the same size.

?保修信息：该信息包含在一个单独的盒子为一种语言，英语和西班牙语同样大小。

? Icons: All icons on the back panel with copy should incorporate both English and Spanish under the 60% size rule.

?图标：后板上的所有图标应该包括英语和西班牙语，并符合小于60％的尺寸规则。

? Inset/Illustration Captions: Captions are separated into columns by language and must be the same color and follow the 60% size rule.

?插入/插图标题：标题被分成的语言，必须是相同的颜色，并按照60％的大小规则。

? Hazard/Caution Information: This information is contained in a separate box for each language and any icons used are repeated. English and Spanish copy must be the same size.

?危险/警告信息：此信息包含在一个单独的盒子为每种语言重复使用任何图标。英语和西班牙语的复制必须是相同的大小。

? Address/Legal Copy: Except for the country of origin copy, the distributor name and address information is not translated.

?地址/法律文本：除了原产地国家复制，经销商名称和地址信息不译。

? Website Information: Web addresses are not translated into Spanish. Directions preceding the Web address, such as “visit us at,” should be translated.

?网站信息：网络地址翻译成西班牙语。路线前的Web地址，如“访问我们”要翻译。

Mexico Market Packaging 墨西哥市场包装

Packaging for Mexico follows the same basic rules as that for the U.S. market except for the following: 墨西哥包装遵循与美国市场相同的基本规则，除了以下：

? Order of Languages: Spanish copy must always appear first, followed by the English translation. ?订单语言：西班牙语复制的必须总是首先出现，然后是英语翻译。

? Copy Size: All copy for both Spanish and English is the same size. This applies to all panels including the front panel.

?复印尺寸：所有副本西班牙语和英语大小相同。这适用于所有面板，包括前面板。

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扬州鼎秀户外用品有限公司 SBA-SRM包装要求规范

文件编号：Q/DF-JY9201 版本/修订：A/0 页 数：4/22 生效日期：2012年06月15日 ? Copy Color: The color used for Spanish copy can be different from that used for English to help the consumer find the appropriate language copy. However, in selecting alternate colors, both languages should have equal emphasis. Please note that trilingual packaging is permissible for the Mexico market if all specified copy is

translated, it meets the basic rules for U.S. packaging and it meets the copy size and copy color rules above. The order of languages requirement above does not apply for trilingual packaging.

?复制颜色：，用于西班牙语复制的颜色可以不同于英语，以帮助消费者找到合适的语言。然而，在选择替代颜色，这两种语言应该有同等的强调。请注意三种语言的包装对墨西哥市场是允许的，如果所有指定的副本被翻译，符合美国包装的基本规则，符合上述复印尺寸和复印颜色规则。上述语言顺序的要求不适用于三语包装。

Canadian Market Packaging 加拿大市场包装

Québec Charter of the French Language (Charter) was amended by the adoption of Bill 115 which significantly increases the potential fines for those who contravene the provisions of the Charter or its regulations. This includes the provisions requiring the use of French in product labels and commercial advertising. The Act also introduces new provisions extending the scope of liability for violations of the Charter to those who assist in the commission of such offences.

魁北克法语宪章“（宪章）进行了修订通过的法案115，这大大增加了潜在的罚款对那些违反”联合国宪章“的规定，或者其规定的。这包括要求在产品标签上使用的法国和商业广告的规定。该法还引入了新的规定，违反“宪章”，以协助犯下这种罪行的法律责任的适用范围扩展。

? Specific to product labeling, the law requires that, “Every inscription on a product, on its container or on its

wrapping, or on a document or object supplied with it, including the directions for use and the warranty certificates, must be drafted in French. The French inscription may be accompanied with a translation or translations, but no inscription in another language may be given greater prominence than that in French.”

? 具体到产品标签，法律规定，“每一个产品上题词，其容器或包装中，或在一个文件或对象，包括使用说明及保修

证书，必须起草的法国人。可能是伴随着法国的碑文翻译或翻译，但在另一种语言中没有落款，在法国可能会更加突出。”

? As an important reminder, the Charter is a law in the province of Québec that defines the French language as the

only official language in the province. The law places strict requirements on how business and commerce is conducted in that province.

? 作为一个重要的提醒，“宪章”的法律定义在全省唯一的官方语言为法语的魁北克省。依据美国法律，在该省进行

的业务和商业上的严格要求。

? In accordance with the law, Home Depot will not be able to purchase products from vendors that do not comply with applicable requirements and pursuant to the terms of our contract with you, Home Depot will hold the supplier responsible for any failure to comply with these requirements.

? 依法，家得宝将不会从不符合要求的供应商购处买产品，家得宝（Home Depot）将持有任何不遵守这些供应商负

责的要求。

? English/French packaging for Canada follows the same basic rules as that for the U.S. market except for the use

of French as the translated language and the following:

? 英语/法语加拿大的包装遵循相同的基本规则，在美国市场，除了使用法语翻译的语言及以下： ? The complete Charter requirements can be viewed online at the following link:

http://www.olf.gouv.qc.ca/english/charter/index.html

完整的宪章要求可参看以下链接：http://www.olf.gouv.qc.ca/english/charter/index.html

? Order of Languages: English copy should always appear first, followed by the French translation. ? 订购语言：英语版本应该总是首先出现，然后是法国翻译。

? Copy Size: All copy for both English and French is the same size. This applies to all panels including

the front panel.

? 复印尺寸：英语和法语的所有副本是相同的大小。这适用于所有包括前面板的面板。

? Copy Color: The color used for French copy can be different from that used for English to help the

consumer find the appropriate language copy. However, in selecting alternate colors, both languages should have equal emphasis. Please note that trilingual packaging is permissible for the Canadian

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