互联网广告行业术语及缩写

互联网广告行业术语及缩写

4A American Association of Advertising Agencies 美国广告代理协会 ADX AD eXchange 广告交易平台 ad group 广告组

ADN AD Network 广告网络 ad placement 广告放置 ad safety 广告安全 affiliate 联盟

agreement-based advertising 合约广告 AUC Area Under Curve 曲线下面积 auction-based advertising 竞价广告 audience targeting 受众定向 ASN Average Show Number BoW Bag of Words 词袋 banner ad 橫幅「告

bayesian learning 贝叶斯学习 BT Behaviorial Targeting 行为定向 bid term 竞价关键词 brand awareness 品牌广告 call out optimization 询价优化 campaign 广告计划

CoEC Click on Expected Click

CoPC Click on Predicted Click CTR Click Through Rate 点击率 click value 愿击价值

CF Collaborative Filtering 协同过滤 compact allocation plan 紧凑分配方案 constrained optimization 带约束优化 content as ad 内容即广告

CDN Content Delivery Network 内容分发网络 contextual advertising 上下文庁告 contextual targeting 上下文定向 CVR Conversion Rate 转化率 CPA Cost per Action 按转化付费 CPC Cost per Click 按点击付费 CPM Cost per Mille 按千次展示付费 CPS Cost per Sale 按精售額付費 CPT Cost per Time 按时间付费 creative 广告创意

CRM Customer Relation Management 客户关系管理 customized audience segmentation Elle,TFF & data exchange 數掘交易平台

DMIP Data Management Platform 数据管理平台 demand 需求方

demand constraint 需求约束

DSP Demand Side Platform 需求方平台 demographical targeting 人口属性定向 direct response 直接效果广告 display advertising 展示广告

downhill simplex method 下降单纯形法 dynamic allocation 动态分配

EDM E-mail Direct Marketing 邮件定向营销广告 EM Expectation-Maximization 最大期望 EC Expected Click 期望点击

eCPM Expected Cost per Mille 千次展示期望收入 experimentation framework 实验框架 ESKE Explore and Exploit 探索与利用 frequency capping 频次控制 GaP Gamma-Poisson Y泊松

GLIMI Generalized Linear Model 广义线性模型 GSP Generalized Second Price 广义第二高价 geo-targeting 地域定向 gradient descent 柳度下降法 GD Guaranteed Delivery 担保式投送 HVM High Water Mark 高水位算法 hyper-local targeting 精确位置定向

IDFA Identifier for Advertising 广告专用用户标识符 IIS Improved Iterative Scaling 改述的迭代縮放 IR Information Retrieval 信息检索 integrated marketing 整合营销

IMEI International Mobile Equipment Identity IADB Interactive Advertising Bureau 交互广告局 inventory 库存

IDF Inverse Document Frequency 例数文档频率 landing page 落地页

LDA Latent Dirichlet Allocation 潜在狄利克雷分配 LSA Latent Semantic Analysis 潜在语义分析 L-BFGS Limited-memory BFGS f] Pop*g {f BFGS LR Logistic Regression 逻辑回归 look-alike 新客推荐

ML Machine Learning 机器学习 MRP Market Reserve Price 市场保留价

MRA Maximal Representative Allocation 最大代表性分配 MAP Maximinuunn a Posterior 最大后驗概率 ME Maximum Entropy 最大熵 mechanism design 机制设计

media buying platform 媒介采买平台 ML Mixture Model 混合模型