电子商务专业2010级13班 元华论文

渤海大学本科毕业论文（设计）

菜鸟网络系统分析

Rookie Network Systems Analysis

学 院（系）： 管理学院 专 业： 电子商务 学 号： 10130030 学 生 姓 名： 李元华 入 学 年 度： 2010 指 导 教 师： 宋 微 完 成 日 期： 年 月 日

菜鸟网络系统分析

摘 要

电子商务是二十世纪信息化网络化的产物，随着互联网网上商城的飞速发展与计算机互联网技术的逐步提高，物流业渐渐出现供应吃紧的情况。物流作为电子商务的“三流”之一，是继资金流与信息流之外最难攻克的难题，因此，如何加强对物流管理，成为电子商务再发展的重大挑战。2011年，“物流宝”作为一个物流信息调配平台正式推出，于是菜鸟网络的前期雏形基本成立。据官方内部介绍，“阿里巴巴以前是方向制定阶段，通过前期的测试，与期间调查、反馈的各项工作的实施，项目已经基本立项，接下来进行实操阶段。”于是2013年5月28日，突然出现的“中国智能骨干网”，这个“物流网”的实施主体——菜鸟网络科技有限公司正式宣布成立，可谓是震惊整个物流产业。马云表态，“菜鸟网络”的目的不是发展自有物流，而是期望对现有物流的合理运用与整合，通过成立更大的物流仓储中心和巨大的物流信息数据库，实现更大的物流运输监控、物流配置的合理化、物流配送合理化、提高物流效率。

关键词：电子商务; 物流信息; 菜鸟网络

I

菜鸟网络系统分析

Abstract

E-commerce is the twentieth century, the information network of the product , with the gradual increase the rapid development of Internet online shopping mall and computer Internet technology, logistics industry gradually emerging tight supply situation. One of the \information flow hardest to overcome the problem , therefore , how to strengthen the logistics management has become a major challenge for further development of e-commerce . 2011 , \Logistics treasure\as a logistics information platform for the deployment of the official launch , so early prototype of the basic network established rookie . According to official internal presentation , \the development stage, through pre- testing , and during the investigation , the implementation of the feedback of the work , the project has been basically approved, the next stage of practical operation performed .\So on May 28, 2013 day , the sudden appearance of the \of the main - rookie network Technology Co., Ltd. formally announced the establishment can be described as shocking the entire logistics industry . Ma position, \not intended to develop its own logistics, but expectations for the rational use of existing logistics and integration through the establishment of a larger logistics and warehousing logistics center and a huge database of information to achieve greater logistics and transport monitoring logistics configuration rationalization , rationalization of logistics and distribution , improve the efficiency of logistics .

Key Words：E-commerce; logistics information; rookie Network

II

菜鸟网络系统分析

目 录

摘 要 ................................................................................................................................ I Abstract ................................................................................................................................. II 引 言 .......................................................................................................................... - 1 - 一、 菜鸟网络的产生 .................................................................................................... - 2 - 二、 菜鸟网络不做物流做网络的原因 ........................................................................ - 3 - 三、 菜鸟网络成立环境 ................................................................................................ - 4 -

1.建立物流园区 ....................................................................................................... - 4 - 2.菜鸟网络三大运输干线 ....................................................................................... - 5 - 四、 菜鸟网络的核心盈利模式 .................................................................................... - 6 -

1.大数据 ................................................................................................................... - 6 - 2.物流园区 ............................................................................................................... - 6 - 3.供应链金融 ........................................................................................................... - 6 - 五、 菜鸟网络对供应链上部分环节的影响 ................................................................ - 7 -

1.与第四方物流处于竞争关系 ............................................................................... - 7 - 2.菜鸟企业对小物流企业的整合改造 ................................................................... - 7 - 六、 菜鸟的物流信息观 ................................................................................................ - 8 -

1.服务是物流信息化的核心 ................................................................................... - 8 - 2.标准是物流信息化的基础 ................................................................................... - 8 - 1.应用是物流信息化的关键 ................................................................................... - 9 - 七、 菜鸟系统的建设 .................................................................................................. - 10 -

1.客户需求分析 ..................................................................................................... - 10 - 2.库存仓储 ............................................................................................................. - 10 - 3.物流互助计划 ..................................................................................................... - 10 - 4.末端处理 ............................................................................................................. - 10 - 5.供应链透明化 ..................................................................................................... - 11 - 八、 菜鸟所面临的挑战 .............................................................................................. - 12 -

1.人才需求 ............................................................................................................. - 12 - 2.整合集团利益 ..................................................................................................... - 12 - 3.信赖度 ................................................................................................................. - 12 - 九、 菜鸟平台的战略目标 .......................................................................................... - 13 -

1.马云真的不会做物流 ......................................................................................... - 13 -

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