00888 电子商务英语课文 Unit 3

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10 tips to Build, Manage and Profit from an e-commerce website (part 1)

The customers need to be wooed by the unique customer experience that will bring them back, and have them sing your praise to their friends, spreading your name. This may seem like a tall order, but isn’t. Listed here are the top ten tips to build, manage and profit from your e-commerce website. Follow them and see the benefits for yourself.

1. Organize your catalog around product categories

Many sites either provide a long list of products or lump them behind a search button, making it difficult to find them. Arrange your products into logical categories and subcategories, but do not overdo it. Research says it that most people get overwhelmed with more than 7 categories. The customer must be able to easily search any product without help.

Your product should have a clear and high-quality picture, short and detailed specifications. If necessary add video or pictures of different viewpoints (top angle, side view) along with the product specification. 2. Provide multiple payment options

Keep all kinds of payment options available to your customers. Not everyone feels comfortable buying through a credit card, or has one. Allow for debit cards, fax, telephone, sail mail, paper and electronic cheques.And sign up for fraud checking facility, without which you could easily end up losing entire day’s sales within minutes. Provide a currency converter if you offer products or payment in other currencies.

Including a telephone number for customer support on the order is a must. It gives the buyers some extra feelings of security that they can always talk to a live person if anything goes wrong in the buying process.

3. List out clearly outlined policies

Privacy: Make your privacy policy public. Keep it in a prominent place, and link it to the home, products and checkout pages, so that customers who are wary of providing personal and credit card details feel comforted. Tell them if you plan to shave their email address with others, or plan to send in promotional mail or newsletters. further, allow them to unsubscribe or opt-out of such email if they want to .never sell the customer’s personal particulars unless they have agreed, as this is a sure way to lose credibility doubly fast. Security: if you plan to collect sensitive information from your customers, you should use security systems like SSL (secure socket layer). This guarantees that the data provided by your customer will not fall into the hand or a malicious hacker while transferring from his computer to the web server. This also will reassure your customers that you are truly concerned about the security of their personal information. Term and conditions: Write clearly and prominently all the sales and after-sales support terms so as to avoid confusion. The internet is worldwide, and your customer can come from any

country. List your shipping and handling costs upfront, and be ready to ship anywhere on the Earth. Publish your returns policy, support hours, and even the approximate time taken to deliver the goods. Send a confirmation note thanking the customer, and listing all the products, prices and key terms of the purchase in an email. Keep the customer updated of the order status at all times by email or by providing a link your shopping page where they can check the status of their order anytime. 4. Build a newsletter around your products

To snag new customers and keep the old ones remembering you vividly, seriously plan to launch a newsletter, and send it to all prospects and customers on a regular basis. Apart from the credibility of being a serious player in the market, you dazzle them with your commitment by releasing the newsletter on fixed days – like 15th of every month, or every Monday. You can also show your expertise in your field by writing regular, in-depth articles, covering the latest trends in the industry, and reviews of new products. Your customers, distributors, and partners will start to eagerly await your newsletter. Sprinkle your promotions and products in between the contents of the newsletter, and be ready to receive an increase in web traffic and order bookings every time you send out the newsletter.

5. Let customers gift your products

allow people to gift your products to their friends and loved ones. Provide free gift wrapping, a personalized message or a free gift for the purchaser. Allow them to create wish lists that they may use to buy later. These small things do matter and act as freebies that your competitor may not have. Although these are fast becoming standard features, make sure you don’t end up with the dumb ones who haven’t figured this simple technique out yet.

一个电子商务网站的建立，管理和利润的10个技巧（1部分）

客户需要拉拢的独特的客户体验，将让他们回来，让他们唱你的赞美自己的朋友，传播你的名字。这可能看起来像一个高阶，但不在这里列出的是十大秘诀，建立，管理和利润从您的电子商务网站。跟随他们，看到自己的利益。

1、组织你的产品类别目录

许多网站要么提供一长串的产品，要么把它们包在一个搜索按钮后面，使得很难找到它们。安排你的产品逻辑类别和子类别，但不要过多。研究表明大多数人都会被7多个类别的人所淹没。客户必须能够轻易地搜索任何产品，无需帮助。

你的产品应该有一个清晰和高质量的图片，简短和详细的规格。如果有必要添加不同的观点（顶部角度，侧面图）的视频或图片随着产品规格。

2、提供多种付款方式

为客户提供各种付款方式。并不是每个人都觉得通过信用卡购买，或有一个。允许借记卡、传真、电话、邮件、票据和电子支票。并注册了欺诈检查设施，没有

你可以很容易地结束失去整个白天的销售额在几分钟之内。如果你提供的产品或其他货币的付款方式提供一种货币转换器。

包括为客户提供电话号码的订单是必须的。这给了买家一些额外的安全感，如果在购买过程中出现任何问题，他们可以随时对一个活生生的人交谈。

3、列出了明确的政策 隐私：

让你的隐私政策公开。把它放在一个显眼的地方，把它连接到家庭，产品和结帐页面，这样顾客们就对提供个人信用卡和信用卡的细节感到安慰。告诉他们如果你打算刮他们的电子邮件地址与他人，或计划发送促销邮件或通讯。

进一步，允许他们退订或选择这样的电子邮件，如果他们愿意的话。从不出售客户的个人资料，除非他们同意，因为这是一个肯定的方式失去信誉双快速。

安全：

如果你打算从你的客户收集敏感信息，你应该使用SSL安全系统（安全套接字层）。这保证了你的客户提供的数据不会落入手或恶意的黑客，而从他的电脑传输到网络服务器。

这也会让你的客户放心，你真正关心的是他们的个人信息安全。 术语和条件： 写清楚，突出所有的销售和售后支持的条款，以避免混乱。互联网是世界性的，你的客户可以来自任何国家。列出您的航运和处理成本的前期，并准备在地球上任何地方的任何地方。发布您的退货政策，支持小时，甚至是为交付货物的近似时间。

发送确认通知感谢客户，并列出所有的产品，价格和购买的关键条款在电子邮件。随时更新客户的订单状态，通过电子邮件或提供链接您的购物页面，在那里他们可以随时检查他们的订单状态。

4、围绕你的产品建立一个通讯

获得新客户和保留旧的记忆你生动，认真计划推出一个通讯，发送定期向所有的客户。除了在市场上是一个严重的球员的信誉，你让他们用你的承诺，通过释放固定天的通讯，如每个月的第十五，或每星期一。

你也可以在你的领域显示你的专业知识，写规则，深入的文章，涵盖了行业的最新趋势，以及新产品的评论。您的客户，分销商和合作伙伴将开始热切等待您的通讯。在新闻通讯的内容中撒你的促销和产品，并随时准备在网络流量和订单量的增加，每次发送的通讯。

5、让客户馈赠你的产品

让人们把你的产品送给他们的朋友和爱人。免费提供礼品包装、个性化信息或免费礼品。让他们创造希望的名单，他们可以用来购买后。

这些小东西做的事和作为赠品，你的竞争对手可能没有。虽然这些都是快速成为标准的功能，确保你不会结束与那些还没有找到这个简单的技术。