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background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: to identify the advertiser; to know what the advertiser is really saying, and to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission(FTC)says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.
The FTC says children are important for three reasons: they buy products, they influence parents and caregivers to buy, and they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children. 46. What is the best title of the text? A. A Website Aimed at Children’s Food B. The Cartoon Guide Named“Haiz” C. An“Ad-ucation”Website for Children D. A Popular Online Video Game
47. Why did the government start the website? A. To advertise the video game for children. B. To help children know about advertising. C. To attract the biggest market of buyers. D. To sell the products of its company. 48. What can players do in the website game? A. Play video games during the trip. B. Travel to a supermarket. C. Eat in a fast-food restaurant.
D. Choose appearance for their character.
49. Children are important for advertising because they are . A. important for the society B. the most potential buyers C. easily influenced by ads
D. easily affected by poor products
50. According to Michelle Obama, lots of foods advertised for children are .
A. of low quality B. yummy C. of high nutrition D. healthy PartⅢ Writing(45 marks) Section A(10 marks)
Directions: Read the following passage. Fill in the numbered blanks by using the information from the passage.
Write NO MORE THAN THREE WORDS for each answer.
Science is all about having an open imagination, not fearing making mistakes and being able to ask the right questions. Almost all old and new scientific inventions and discoveries owe their origins and existence to these three essential human attitudes! Let us look at three of the new smart scientific inventions of 2012 that have given actual forms to a variety of imaginary concepts.
One of the smart inventions this year is“green”plastic. It is not an environment-friendly plastic that we are talking about, but a life saver! Developed in January, 2012 by a group of researchers in California, the US, this inexpensive plastic is equipped with the ability of taking in significant amounts of carbon dioxide from the atmosphere. Thus, not only can this material prevent further environmental damage but it can also reduce the
existing carbon dioxide.
A team of scientists, at Wyoming University of America, have introduced certain genetic modifications(基因转变)in silkworms that can make them able to produce silk that has a tensile(张力的)strength like steel. In addition to the strength, the volume(数量)of such steely silk that can be produced by these genetically modified silkworms is also huge.
German scientists have astonished the world with another path-breaking invention—the wallpaper to resist earthquakes. It can hold the walls together long enough for people to go out of the building! This wallpaper has been specially designed to prevent deaths arising due to people getting hit by or buried under rubble and bricks falling on them during an earthquake. Genius, isn’t it?
Title: Three 51 of 2012 ·An open imagination Scientific ·Not in 52 of making mistakes qualities · 53 to ask the right questions Names 54 Functions ·Absorbing dioxide Examples “Green” The US plastic environment further 55
carbon ·Protecting the from
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