本次课标题 贸易会- 建立业务关系

situations.----feedback performance. Conclusion ; Useful expressions 1. Reviewing the video and record some sounds and key expressions; 2. Practice dialogues about ; 3. Self-study the next chapter. Discussion; Teacher’s Presentation PPT 10’ Assignment Self-study textbook Reading and practicing 5’

Teaching Design

I Presentation （5’）

【Methods& Teaching Aids】: Teacher’s Presentation; PPT

Teacher presents the learning objectives of the whole course and this chapter and training procedures

Learning outcomes

Knowledge aims

? To be familiar with the essentials during the whole procedures of a trade fair ? To grasp English phrases and sentences useful for joining an international fair

Skill aims

? To be able to make a call to reserve a booth before a fair

? To be able to have a business talk with the potential customers at the fair

II New Lesson

STEP 1： Pretest （20’） 【Methods& Teaching Aids】: Oral response; PPT

[Note]：分会展前，会展中，会展后三个环节，通过课堂提问，小组讨论、角色扮演的形式来检验学生课前准备情况；通过多媒体教学辅助手段来强化听说实训技能。要求学生在课前已经做好了相应的资料收集工作，课堂上以小组的形式进行汇总，教师肯定学生提供的一些内容，并加以提炼。

Before the Exhibition:

? Pretest Task 1: Discuss a list of reasons to exhibit according to your experience

Key: ---- an effective way to launch new products and services

----a chance to demonstrate your products or services to customers face-to-face ---- an effective way to get feedback and find out what customers want

? Pretest Task 2: Role play-----A few pairs of students do a simple role play to

demonstrate how to make a call of reserving the booth and asking information about a trade fair

Check if the students have grasped the sentences such as: What’s the capacity of your exhibition hall?

Do you have any special requirements for the exhibition hall? How about the price? Please check the cost of attendance for us. When will the exhibits be sent there? At the Exhibition:

? Pretest task 3 Answer questions in all: How to welcome the customers at the fair?

Check if the students have grasp the sentences such as: How do you do?

Hello! You are welcome! I’m glad to see you.

Good morning! Welcome to our stand.

It’s an honour to meet you. My name is Thomas Clinton. How do I pronounce your name? How do I address you?

What line of business are you in?

? Pretest task 4 Answer questions in all:

How to promote your products to the potential customers? Check if the students have grasped the sentences such as:

Here is my business/name/card. These are the samples of our newly-developed products. Please have a look.

Here are our latest catalogue, price list and specification.

Our products are popular overseas and are always in great demand. I strongly recommend this item. I’m sure you’ll be pleased with it. If you want to buy a large quantity, we can give you a discount.

After seeing the demonstration, you’ll know how to use our products.

You can find our telephone number and e-mail address in the brochure I give you or from the business directory. We hope we’ll keep in touch.

What’s your room number? I’ll send our samples to your hotel tonight. You should take advantage of the opportunity.

STEP 2：Listening and Practice （35’） 【Methods& Teaching Aids】: Task oriented; Multi-media, PPT

[Note]：在了解展览会基本环节的基础上，通过听和看，加以形式多样的练习，主要目的是让学生加深相关正确句型的印象，并能熟练表达。

Audio Script Script 1

Listening to the presentation and decide if the following statements are true or false.

The Guangzhou Modern International Exhibition Centre was founded in December 2000, in a landscaped area of 330,000 square metres. Currently, there are 4 separate exhibition halls providing 150,000square metres of indoor exhibition space which is capable of holding 5,500

international standard trade booths. The Conference Centre is able to provide 11 conference rooms, with sizes ranging from 85 to 2,400 square metres. A simultaneous interpretation system is available in the conference rooms. The largest multipurpose conference room is equipped with a revolving stage and is suitable for gala performances.

? Task 1 Listen to the following dialogue about Guangzhou Modern International Exhibition Centre，and decide if the following statements are true or false

1) The Guangzhou Modern International Exhibition Centre was founded in December 1989.

( T or F )

2) There are 4 connected exhibition halls providing 150,000 square metres of indoor

exhibition space in Guangzhou Modern International Exhibition Centre . ( T or F )

3) The Conference Centre is able to provide a conference room with a size beyond 2400

square metres . ( T or F ) 4) A simultaneous interpretation system is available in the conference rooms. ( T or F )

Scrip 2 Li Yan has received an invitation to China Import and Export Fair in Guangzhou. Now he is talking with Zhang Jian about the exhibition.

L: Mr. Zhang, we’ve just received an invitation to China Import and Export Fair in Guangzhou with the participation fee of RMB20,000. Do you think we could accept the invitation?

Z: To be frank, the fee is quite reasonable for such an exposure. The possibility of participation mainly depends on its effectiveness.

L: Effectiveness? I’d like to have your idea on effectiveness.

Z: Yes, an effective participation can bring about rewarding results, and help meet the company objectives. Guangzhou Fair has become an international fair, well-known to many businesses abroad.

L: So, the trade fair could help improve our company image and crack open the overseas market for out corn baskets series. Z: That’s right.

L: Then we can go ahead.

Z: But before the fair, you have to book booth, send samples, decorate the booth and have enough staff equipped for the fair. L: Can you be more specific?

Z: Well, generally speaking, careful planning seems to be particularly important. The location of the booth shall suit your need and be easy for visitors to access. The booth shall help attract the people in, and samples on display shall help establish our image. L: I see.

? Task 2 Fill in the missing information according to what you have heard. 1) Mr. Zhang, we’ve just received an invitation to China Import and Export Fair in Guangzhou with the participation fee of RMB20,000.

2) The possibility of participation mainly depends on its effectiveness..

3) So, the trade fair could __ help improve our company image and crack open the overseas market for out corn basket series.

4) The location of your booth shall suit your need and be easy for visitors to access , and samples on display shall help____ establish our image ____.

Script 3

Listen to the dialogue between a sales representative of a golf manufacturing company, Golf Pro, and a potential customer at an international golf fair. Mr. Hubert: Good morning. Mr. Usuki: Good morning. Mr. Hubert: Can I help you?

Mr. Usuki: Er, thank you, but I’m just looking at the moment.

Mr. Hubert: Yes, please do. Have you come across our products before? Mr. Usuki: I think I have heard of them.

Mr. Hubert: We’re relatively new but Golf Pro is acquiring a reputation very quickly. We have become one of the world leaders in metal woods.

Mr. Usuki: Really? Well, actually I’m quite interested in metal woods. Could you tell me what the prices are for this range?

Mr. Hubert: Of course. The prices start at ￡ 90 and they go up to ￡149. Mr. Usuki: Did you say ￡149?

Mr. Hubert: That’s right. I wonder if you would be interested in our new range of ladies’ clubs as well?

Mr. Usuki: Well, possibly. Could you give me the prices, please?

Mr. Hubert: Yes. The range is called Golf Pro Lady and a full set of nine irons comes to ￡465. A set of the three woods is ￡240 and putters are ￡46 each. Mr. Usuki: Sorry, that was ￡46 each, wasn’t it? Mr. Hubert: Yes, ￡46 each..

Mr. Usuki: Right, thank you. Could you give me some information about your top of the range clubs as well?

Mr. Hubert: Of course. That’s our Golf Pro X. This is really state-of-the-art when it comes to professional clubs. A set of nine irons comes to 835. Very reasonable, I think you’ll agree. Mr. Usuki: Mmm, not bad.

Mr. Hubert: Would you like to try one out in the practice area?

Mr. Usuki: Er, no, thank you. I’m afraid I don’t have time at the moment. But I would like to read some more about your products.

Mr. Hubert: Of course. Here are some of our latest brochures with up-to-date information on all the ranges. And also my card. Mr. Usuki: Thank you.

Mr. Hubert:: Please contact me, if you need any more information.