西北大学排版例子

题目：临沂农村信用社信贷业务市场营销研究

专 业：工商管理

学员姓名： 学员签名： 导师姓名： 导师签名：

摘 要

本文的基本出发点是对临沂农村信用社市场营销策略进行研究，通过分析其存在的不足提出进一步促进临沂农村信用社市场营销的发展战略。本文在写作初期查阅了市场营销国内外相关基础理论，特别是针对商业银行和农村信用社的服务影响进行大量的文献资料收集和整理，并综合运用市场营销的理论基础，结合商业银行市场营销在国内外的发展状况，以山东省临沂农村信用联社为案例，大量收集有关材料，对目前临沂农村信用联社的信贷营销体系现状进行认真的调研与分析，找出其存在的问题，从产品、价格、渠道、促销四个方面，设计临沂农村信用联社的市场营销策略，并对策略的实施提出建议。

本文对临沂农村信用社市场营销战略管理进行了全面、系统的研究分析，提出了临沂农村信用社全新的市场营销体系，以及对临沂农村信用社竞争战略、激励系统、绩效控制、职业生涯管理、人员培训等方面进行剖析与设计。论文的创新之处主要体现在以下两个方面：

第一，国内学者对商业银行的市场营销研究对立足于中观和宏观的角度，本文选择临沂农村信用社市场营销策略进行研究，结合服务营销理论和客户关系等具体营销理论对临沂农村信用社的营销现状、存在不足和发展对策进行研究，在很大程度上丰富并发展了商业以后营销理论的研究，立题较为新颖，有一定的创新性。

第二，在研究结论上，本文综合了临沂农村信用社产品、价格、渠道、促销传统的4PS研究理论和组织保障、人员保障、市场信息保障等具体的保障措施，在很大程度上保证了研究成果的可行性和有效性，有力结合了理论和实践的研究。

【关键词】市场营销；信贷业务；农村信用合作社 【研究类型】应用型研究

I

1、导论

Title： Research on Marketing of Linyi Rural Credit Cooperative

Credit Operation Market

Specialty： Business Administration

Name： Signature： Tutor： Signature：

Abstract

This article basic starting point is conducts the research to the Linyi Rural credit cooperative market marketing strategy， through analyzes its existence the insufficiency to propose that further promotes the Linyi Rural credit cooperative market marketing developmental strategy. This article has consulted the market marketing domestic and foreign related basic theory in the writing initial period， specially aims at the Commercial bank and Rural credit cooperative's service influence carries on the massive literature acquisition of information and the reorganization， and synthesizes utilizes the market marketing the rationale， the union Commercial bank market marketing in the domestic and foreign development condition， unites take the Shandong Province Linyi rural credit society as the case， the massive collection related material， unites to the present Linyi rural credit society the credit marketing system present situation carries on the earnest investigation and study and the analysis， discovers its existence the question， from the product， the price， the channel， the

promotion， the personnel， and the CIS six aspects， designs the Linyi rural credit unites society the market marketing strategy， and puts forward the proposal to the strategy implementation.

This article has carried on comprehensively， system's research analysis to the Linyi agriculture letter society market marketing strategy management， proposed the Linyi Rural credit cooperative brand-new market marketing system， as well as to Linyi agriculture letter society aspects and so on competition strategy， excitation system， achievements control， professional profession management， training of manpower carries on the analysis and the design. The paper place of innovation mainly manifests in the following two aspects：

First， the domestic scholar to bases to Commercial bank's market marketing research on the intermediate perspective and the macroscopic angle， this article chooses the Linyi Rural credit cooperative market marketing strategy to conduct the research， the union service marketing theory and the customer relations and so on concrete marketing theory to the Linyi Rural credit cooperative's marketing present situation， the existence insufficiency and the development countermeasure conducts the research， to a great extent will enrich and has developed the trade later the marketing theory research， set up the topic to be more novel， has certain innovation.

Second， in the research conclusion， this article synthesized the Linyi Rural credit cooperative product， the price， the channel， the promotion tradition

III

1、导论

4PS research theory and the organization safeguards， the personnel to safeguard， the market information safeguard and so on concrete safeguard mechanism， to a great extent had guaranteed research results' feasibility and the validity， unified the theory and the practice research powerfully.

【Key Words】Market marketing；【Research Type】Using research

； Credit operation Rural credit cooperative