1.1听力材料文本

W: Yes, we could redesign our packaging. But on the other hand, there is a recent trend to move away from excessive packaging. You know, to help save the environment.

M: That's another way we could go. We could reduce our packaging, and then advertise our environment-friendly business policies. Being “green” is definitely cool these days. W: What about our pricing? Are we competitive?

M: Actually, we are roughly 15% more expensive than our closest competitors. But it's going to be hard to cut costs any further, seeing as we are already operating on a very slim margin.

W: There're always ways to cut costs; we just have to think outside the box. Perhaps we should consider re-locating one of our factories to a more cost-efficient country.

M: We can also talk to our vendors about where they place our products. Perhaps if they're placed in a more prominent location in stores, they'll catch the eye of more customers.

W: Would it help if we offered a mega sale to clear out some of our inventory? We might not make a lot of money, but we might gain some brand awareness.

M: That's a great idea. Getting people talking about our brand would be a big boost. W: Another idea is for us to reevaluate where we are spending our advertising dollar.

M: Right now, we break it down between all the major media outlets. Television advertising gets 45% of our budget, 30% goes to print media, 20% goes to radio and 5% goes towards advertising online.

W: I think we should boost our online advertising. Online ads are cheap and they can reach a much wider audience.

M: All right, I'll ask the advertisement department to make the changes.

W: If we can implement these new ideas by the end of this quarter, we might be able to reverse our sales slide and put ourselves in position for a major rebound to come next year. M: That would be great.

This is the end of Conversation Two.

Questions 6 to 10 are based on Conversation Two. 6. What is the man’s idea about being trendy? A. Getting some celebrity endorsements. B. Inventing some fashionable products. C. Putting up some fascinating ads. D. Setting up activities for youngsters.

7. What is the way to deal with packaging to follow the recent trend of being “green”? A. Redesigning packaging.. B. Reducing packaging. C. Adding packaging. D. Removing packaging.

8. What does the man imply about their pricing? A. It is competitive in the market. B. It is rising gradually. C. It couldn’t be any lower. D. It makes a good profit.

9. Why does the woman suggest offering a mega sale? A. To make a lot of money. B. To save the cost on stores,

C. To gain more profit.

D. To gain brand awareness.

10. What takes up the most part of their advertising cost? A. Print media advertising. B. Radio advertising. C. Online advertising. D. Television advertising.