Business Letter

Business Letter-writing

¸ñʽҪÇ󣺱ØÐë°üº¬ÈÕÆÚ£¬ÐÅÄÚµØÖ·£¬³Æºô£¬±êÌ⣬ÕýÎÄ£¬ÐÅβ¿ÍÌ×ÓïºÍÇ©Ãû Establishing Business Relations£º

1. The source of information (how you learned of this company);

2. Brief introduction to your own company (lines of your business, little ¡°advertising¡± on your products or service);

3. The intention of writing the letter.

4. Expressing the expectation of cooperation and early reply£¨±í´ïÓë¶Ô·½ºÏ×÷ºÍÔçÈÕÊÕµ½»Ø¸´µÄÔ¸Íû£©. Channels for Obtaining Information About a New Firm£º (1)Banks

(2)Chambers of Commerce both at home and abroad(¹úÄÚÍâÉÌ»á) (3)Trade Directory£¨Ã³Ò×Ãû¼£©

(4)Chinese Commercial Counselor?s Office in foreign countries(Öйúפ¹úÍâÉÌÎñ²ÎÔÞ´¦) (5) Attendance at the export commodities fairs (6) Internet

(7) Advertisements in newspaper or periodicals The source of information£º

We were very pleased to obtain your name from...ºÜ¸ßÐË´Ó¡­¡­´¦»ñµÃ¹ó¹«Ë¾µÄÃû³Æ? We have your name and address from...ÎÒÃÇ´Ó¡­¡­µÃÖª¹ó¹«Ë¾µÄÃû³ÆºÍµØÖ·?

On the recommendation of... , we have learned that... ͨ¹ý¡­¡­µÄÍƼö, ÎÒÃǵÃÖª¡­¡­ Through the courtesy of..., we are given to understand that... ³ÐÃÉ¡­¡­ÎÒÃǵÃÖª¡­¡­ Brief introduction to your own company£º

? ...fall within the scope of our business activities.¡­¡­ÊôÓÚÎÒÃǵľ­Óª·¶Î§? ? We have been engaged for many years in the line of...ÎÒÃÇÒѾ­´ÓÊ¡­¡­¶àÄê? ? Our corporation is specialized in... ±¾¹«Ë¾×¨Óª¡­¡­ ? We are mainly dealing in... ÎÒÃÇÖ÷Òª´ÓÊ¡­¡­ The intention of writing the letter£º

? We now avail ourselves of this opportunity to... ÎÒÃǽè´Ë»ú»á¡­¡­ ? We express our desire to... ÎÒÃÇÏë±í´ï¡­¡­µÄÒâÔ¸? ? We are now writing you for... ÎÒÃÇÌØÖº¯¡­¡­

? With a view to..., we... ±¾×Å¡­¡­µÄÒâÔ¸, ÎÒ·½¡­¡­ Expressing the expectation of cooperation and early reply£º

? Your early reply is appreciated./Any early reply would be highly appreciated. ·Ç³£¸ÐлÄãÃǵÄ

ÔçÈÕ´ð¸´?

? We look forward to receiving.../hearing from you soon/in the ? near future. Ï£Íû¾¡¿ìÊÕµ½¡­¡­

? We are anticipating your answer./We await hearing from you.Åθ´? Useful Expressions

1. electronic toys µç¶¯Íæ¾ß

2. prospective buyer Ô¤Æڵģ¨¿ÉÄܵģ©ÂòÖ÷ 3. fall within our business line ÊôÓÚÎÒÃǵľ­Óª·¶Î§ 4. business relations ÒµÎñ¹Øϵ 5. business scope ¾­Óª·¶Î§ 6. conclude business ´ï³É½»Ò× 7. upon receipt of ÊÕµ½

8. goods available ¿É¹©ÉÌÆ· 9. brochure С²á×Ó 10. make a quotation ±¨¼Û

11. submit a quotation Ìá½»±¨¼Û

Shaoxing Xinglong Co., Ltd.

120 Xingning Road, Shaoxing 315000,China

July 28, 2005

Messrs. John Smith & Co. 180 Edwards Street Sydney Australia

Dear Sirs

Electronic Toys

Your company has been recommended to us by Messrs. Willington & Co., Sydney, Australia, as a prospective buyer of Chinese electronic toys. As this item falls within the business scope of our company, we are pleased to enter into business relations with you at an early date.

To give you a general idea of various kinds of electronic toys now available for export, we enclose a brochure. Quotations will follow upon receipt of your specific enquiry.

We look forward to hearing from you soon.

Yours faithfully

Wang Xiaoqiang

1.Your company has been recommended to us by Messrs. Willington & Co. Ltd., as a prospective buyer of Chinese electronic toys.

ÍþÁé¶ÙÓÐÏÞ¹«Ë¾Òѽ«¹ó¹«Ë¾×÷ΪÖйúµç¶¯Íæ¾ß µÄÔ¤ÆÚÂòÖ÷½éÉܸøÎÒÃÇ¡£

1£©has been recommended to usÊDZ»¶¯Óï̬½á¹¹£¬ÒâΪ¡°±»½éÉܸøÎÒÃÇ¡±¡£ 2£©¡°ÓÉij´¦µÃ֪ijÈ˵ÄÐÕÃûºÍµØÖ·¡±µÄÓ¢ÎıíÊö·½Ê½ÈçÏ£º

learn/know/obtain/note one?s name and address from owe one?s name and address to through the courtesy of on the recommendation of

be recommended /introduced/given to sb. by 2. The use of Messrs (a) courtesy title

(b) used only in the case of a firm named after one or more persons Notes to Letter One

? It is not used in any of the following cases:

(a) When an individual is addressed (д¸ø¸öÈ˵ÄÐÅ) (b) When the title is impersonal(·ÇÈ˳ÆÐкÅ)

(c) When a courtesy title is already included£¨Àñ½Ú×ð³ÆÒѾ­°üÀ¨ÔÚ¹«Ë¾ÐкÅÃû³ÆÖ®ÖУ© (d) When the title begins with the (ÒÔ¹Ú´Êthe¿ªÍ·µÄÐÐÃû) 3. and Company £¨¹«Ë¾Ãû³ÆÖеģ©ÆäËû¹ØϵÈË£»¹«Ë¾¹É¶« e.g.: Robinson and Company ÂÞ±öÑ·¹«Ë¾

4. fall (lie/to be) within the business scope of/fall within the business line of/fall within the scope of one?s business activities/come under the business scope of.. ÊôÓÚ¡­µÄ¾­Óª·¶Î§

5. enter into business relations with/establish/build/set up business relations Óë¡­½¨Á¢ÒµÎñ¹Øϵ

enter into: start upon, begin to take part in 6. give you a general idea ¸ÅÒªÏòÄã½éÉÜÒ»ÏÂ

? make you a brief of¡­, to acquaint you with detailed information, full details ÏêϸÇé¿ö

7. available for export: ready for export ¿É¹©³ö¿ÚµÄ

? available: obtainable 8. enclose ¸½ÉÏ

to enclose (or under cover) Ë溯¸½ÉÏ to enclose under separate coverÁíº¯¸½ÉÏ 9. quotation ±¨¼Û

? make/send/give ~ ? ~ sheet±¨¼Ûµ¥

10. on [upon] receipt of Ò»¡­.ÊÕµ½, ½ÓÊÕ

Upon receipt of your instructions, we will send the goods. Ò»ÊÕµ½Äã·½×°ÔËָʾºó, ÎÒÃǼ´·¢»õ¡£

? be in receipt of ÒÑÊÕµ½... 11. specific enquiry ¾ßÌåѯÅÌ

Enquiry (For potential business partners)

? Source of Information ? Brief Self-introduction ? Intention of writing

? Commodities you are interested in ? Specific requirements

? Future cooperation/early reply

Writing Formula(For old business partners)

? Commodities you are interested in ? Specific requirements

? Future cooperation/early reply Practice p45

Offers

A satisfactory offer usually includes the following:¦Ÿ (1) Acknowledgement (thanks for the inquiry)

(2) Specific offer (quantity, the name of commodities, specifications, price, packing, shipment, payment¡­) (3)Validity/Confirmation (4)(Promotion)

(5)Future cooperation/Early reply

Expressing your thanks for the inquiry, if any

We thank you for your inquiry of... and are pleased to quote as follows. ÎÒÃǶԹó¹«Ë¾¡­¡­µÄѯÅ̱íʾ¸Ðл²¢Ô¸ÒâÌṩÒÔϲúÆ·µÄ±¨¼Û?

Thank you for your inquiry and for your interest in our products. ¸Ðл¹ó¹«Ë¾µÄѯÅÌÒÔ¼°¶ÔÎÒ·½²úÆ·µÄÐËȤ?

Specific Offer (1) Quantity

? For buying 400 raincoats we are pleased to quote as follows:

? We are pleased to make you an offer as follows based on 20¡¯FCL. Specific Offer (2)

Name, Specifications, Price, Packing Commodity Article No. Packing Cartons per CIF5 Toronto 20¡¯FCL Brown Bear KB0677 8sets/ctn 135 ctn. USD13.65 per set Charming Pig KB 0788 60pcs/ctn 138 ctn. USD 4.96 per pc Specific Offer (3) ? Shipment: to be effected within 2 months from receipt of the relevant L/C. ? Payment: By L/C at sight.

? Insurance: For 110% invoice value covering All Risks and War Risks. Expressions of Firm Offer

? This offer (will remain) effective/open/valid/firm/good for a week from¡­ ? This offer expires on August 8.

? This offer must be withdrawn if not accepted within 3 days.

? This offer is firm subject to your reply reaching here before ¡­ /reaching by ¡­ Expressions of Non-Firm Offer

The offer is subject to our final confirmation.±¾±¨ÅÌÒÔÎÒ·½×îºóÈ·ÈÏΪ׼¡£

The offer is subject to change without notice.±¾±¨ÅÌÒÔËæʱ¸ü¸Ä¶øÎðÐèÁí×÷֪ͨΪÌõ¼þ¡£ Useful Expressions

1. make sb. an offer for sth. ÏòijÈ˾ÍijÎﱨÅÌ 2. offer sb. sth. ÏòijÈ˾ÍijÎﱨ¼Û 3. send sb. one?s quotation forÒÔ¡­¡­ÎªÌõ¼þ 4. be subject to ÒÔ¡­¡­ÎªÓÐЧ 5. offer is valid for ±¨ÅÌÓÐЧÆÚΪ

1.offer remains firm£¨valid£©until±¨¼ÛÓÐЧÆÚµ½£¨Ä³ÈÕ£©Ö¹ 2. terms of payment¸¶¿îÌõ¼þ 3. time of shipment×°ÔËʱ¼ä

4. packing and delivery date°ü×°¼°½»»õÈÕÆÚ 5. price terms¼Û¸ñÌõ¼þ

Ningbo Qianhu Trading Co.,

Ltd.101 Lianfeng Road,Ningbo 315000,China

June 1, 2006

Thomas Co., Ltd. 120 Garden Street

Vancouver V5Z3G7, Canada

Dear Mr. Crown,

Thank you for your enquiry of May 24. At your request, we are making you the following offer subject to your reply reaching here before June 23,2006.

Article: Brocade Handbags

Price: US$12.00 /pc, CIF Vancouver Quantity: 5,000 pcs Shipment: August, 2006

Packing: twenty pieces to a carton

Terms of Payment: By irrevocable documentary Letter of Credit in the seller¡¯s favor

We hope that the above will be acceptable to you, and await with keen interest your formal orders.

Yours Sincerely, David Chen