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After graduation, Cameron worked for the Conservative Research Department between September 1988 and 1993. In 1991, Cameron was seconded to Downing Street to work on briefing John Major for his then bi-weekly session ofPrime Minister's Questions. One newspaper gave Cameron the credit for \despatch box performances\[40] which included highlighting for Major \doublespeak\Tony Blair (then theLabour Employment spokesman) over the effect of a national minimum wage.[41] He became head of the political section of the Conservative Research Department, and in August 1991 was tipped to follow Judith Chaplin as Political Secretary to the Prime Minister.[42]
However, Cameron lost to Jonathan Hill, who was appointed in March 1992. He was given the responsibility for briefing Major for his press conferences during the 1992 general
election.[43] During the campaign, Cameron was one of the young \who worked between 12 and 20 hours a day, sleeping in the house of Alan Duncan in Gayfere Street, Westminster, which had been Major's campaign headquarters during his bid for the Conservative leadership.[44] Cameron headed the economic section; it was while working on this campaign that Cameron first worked closely with Steve Hilton, who was later to become Director of Strategy during his party leadership.[45] The strain of getting up at 4:45 am every day was reported to have led Cameron to decide to leave politics in favour of journalism.[46]
Special Adviser to the Chancellor
The Conservatives' unexpected success in the 1992 election led Cameron to hit back at older party members who had criticised him and his colleagues, saying \the campaign right,\the newspapers. He revealed he had led other members of the team across Smith Square to jeer at Transport House, the former Labour headquarters.[47] Cameron was rewarded with a promotion to Special Adviser to the Chancellor of the Exchequer,Norman Lamont.[48]
Cameron was working for Lamont at the time of Black Wednesday, when pressure from currency speculators forced the Pound sterling out of the European Exchange Rate Mechanism. At the 1992 Conservative Party conference,Cameron had difficulty trying to arrange to brief the speakers in the economic debate, having to resort to putting messages on the internal television system imploring the mover of the motion, Patricia Morris, to contact him.[49] Later that month Cameron joined a delegation of Special Advisers who visited Germany to build better relations with the Christian Democratic Union; he was reported to be \Bundesbank's contribution to the economic crisis.[50]
Lamont fell out with John Major after Black Wednesday and became highly unpopular with the public. Taxes needed to be raised in the 1993 Budget, and Cameron fed the options Lamont was considering through to Conservative Central Office for their political acceptability to be assessed.[51] However, Lamont's unpopularity did not necessarily affect Cameron: he was
considered as a potential \kamikaze\Newbury by-election, which includes the area where he grew up.[52] However, Cameron decided not to stand.
During the by-election, Lamont gave the response \Je ne regrette rien\he most regretted claiming to see \with happiness at leaving the European Exchange Rate Mechanism. Cameron was identified by one journalist as having inspired this gaffe; it was speculated that the heavy Conservative defeat in Newbury may have cost Cameron his chance of becoming Chancellor himself, even though as he was not a Member of Parliament he could not have been.[53] Lamont was sacked at the end of May 1993, and decided not to write the usual letter of resignation; Cameron was given the responsibility to issue to the press a statement of self-justification.[54]
Special Adviser to the Home Secretary
The Home Office building Cameron worked at during the 1990s
After Lamont was sacked, Cameron remained at the Treasury for less than a month before being specifically recruited by Home Secretary Michael Howard; it was commented that he was still \much in favour\[55] It was later reported that many at the Treasury would have preferred Cameron to carry on.[56] At the beginning of September 1993, Cameron applied to go on Conservative Central Office's list of Prospective Parliamentary Candidates.[57]
According to Derek Lewis, then Director-General of Her Majesty's Prison Service, Cameron showed him a \that Sandra Howard's list included reducing the quality of prison food, although Sandra Howard denied this claim. Lewis reported that Cameron was \[58] In defending
Sandra Howard and insisting that she made no such proposal, the journalist Bruce Anderson wrote that Cameron had proposed a much shorter definition on prison catering which revolved around the phrase \[59] During his work for Howard, Cameron often briefed the media. In March 1994, someone leaked to the Press that the Labour Party had called for a meeting with John Major to discuss a consensus on the Prevention of Terrorism Act. After an inquiry failed to find the source of the leak, Labour MP Peter Mandelson demanded assurance from Howard that Cameron had not been responsible, which Howard gave.[60][61] A senior Home Office civil servant noted the influence of Howard's Special Advisers, saying previous incumbents \decision. Howard just talks to young public school gentlemen from the party headquarters.\[62]
Carlton
In July 1994, Cameron left his role as Special Adviser to work as the Director of Corporate Affairs at Carlton Communications.[63] Carlton, which had won the ITV franchise for London weekdays in 1991, was a growing media company which also had film distribution and video producing arms. Cameron was suggested for the role to Carlton executive chairman Michael Green by his later mother-in-law Lady Astor.[64] In 1997, Cameron played up the Company's prospects for digital terrestrial television, for which it joined with Granada television andBSkyB to form British Digital Broadcasting. In a roundtable discussion on the future of broadcasting in 1998 he criticised the effect of overlapping different regulators on the industry.[65]
Carlton's consortium did win the digital terrestrial franchise but the resulting company suffered difficulties in attracting subscribers. Cameron resigned as Director of Corporate Affairs in February 2001 in order to fight for election to Parliament, although he remained on the payroll as a consultant.
Parliamentary candidacy
Stafford, the constituency Cameron contested in 1997
Having been approved for the Candidates' list, Cameron began looking for a seat. He was reported to have missed out on selection for Ashford in December 1994 after failing to get to the selection meeting as a result of train delays.[66] In early 1996, he was selected for Stafford, a new
constituency created by boundary changes, which was projected to have a Conservative majority.[67] At the 1996 Conservative Party Conference he called for tax cuts in the forthcoming Budget to be targeted at the low-paid and to \their own pockets to put into companies to keep them going\[68] He also said the Party \proud of the Tory tax record but that people needed reminding of its achievements ... It's time to return to our tax-cutting agenda. The socialist Prime Ministers of Europe have endorsed Tony Blair because they want a federal pussy cat and not a British lion.\[69]
When writing his election address, Cameron made his own opposition to British membership of the single European currency clear, pledging not to support it. This was a break with official Conservative policy but about 200 other candidates were making similar declarations.[70] Otherwise, Cameron kept closely to the national party line. He also campaigned using the claim that a Labour Government would increase the cost of a pint of beer by 24p; however, the Labour
candidate, David Kidney, portrayed Cameron as \swing almost the same as the national swing, which made it one of the many seats to fall to Labour: David Kidney had a majority of 4,314.[71][72] In the round of selection contests taking place in the run-up to the 2001 general election, Cameron again attempted to be selected for a winnable seat. He tried for the Kensington and Chelsea seat after the death of Alan Clark, but did not make the shortlist. He was in the final two but narrowly lost at Wealden in March 2000,[73] a loss ascribed by Samantha Cameron to his lack of spontaneity when speaking.[74]
On 4 April 2000 Cameron was selected as prospective candidate (PPC) for Witney in Oxfordshire. This had been a safe Conservative seat but its sitting MP Shaun Woodward (who had worked with Cameron on the 1992 election campaign) had \
Cameron's biographers Francis Elliott and James Hanning describe them as being \terms\[75] Cameron, advised in his strategy by friendCatherine Fall, put a great deal of effort into \changing his mind on fox hunting to support a ban.[76]
During the election campaign, Cameron accepted the offer of writing a regular column for The Guardian's online section.[77] He won the seat with a 1.9% swing to the Conservatives and a majority of 7,973.[78][79]
Member of Parliament
Upon his election to Parliament, he served as a member of the Commons Home Affairs Select Committee, a prominent appointment for a newly elected MP. Cameron proposed that the Committee launch an inquiry into the law on drugs,[80] and urged the consideration of \options\[81] The report recommended a downgrading ofEcstasy from Class A to Class B, as well as moves towards a policy of 'harm reduction', which Cameron defended.[82]
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