非文学翻译练习

非文学翻译练习

英译汉

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一般应用文体翻译：公司新闻稿

DE BEERS REORGANISES DTC SALES AND MARKETING INTO TWO

SEPARATE DIVISIONS

钻石巨头戴尔比斯公司进行重组

De Beers announced recently the reorganisation of the Diamond Trading Company (DTC). The reorganisation means that the former DTC marketing department will now become a separately managed, independent division called De Beers Group Marketing. All other activities previously conducted by the DTC will continue under the DTC management.

戴尔比斯公司最近对其子公司钻石销售公司（DTC）进行改组，此举意味着以前的DTC钻石销售部门更名为戴尔比斯销售集团，变成一家单独经营、独立自主的分公司。以前由DTC销售部门开展的所有活动将在DTC销售公司的管理下继续进行。

De Beers Group Marketing will focus on three core activities:

? the development and marketing of ―big ideas‖ like Trilogy which have

proved so successful at driving demand

? the continuing exploration and development of the FOREVERMARK

programme

? maintaining consumer confidence in diamonds 戴尔比斯销售集团主要开展以下三项核心业务：

·像Trilogy一样，发展并推广“大理念”事实证明，这种办法能成功拉动钻石需求

·不断探索开发“永恒的印记”项目 ·维持消费者对钻石

The DTC will focus on being the most effective distribution channel for rough diamonds by focusing on maximising value for its clients and producer partners:

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DTC将通过专注于实现其顾客和合作生产商的价值最大化，建立最有效的原钻分销渠道。

? Maximising value for its clients:

o sustainable arrangements that deliver consistent and efficient supply of

goods – ITO, consistent assortment and price o undisputed commercial benefit to Sightholders

o access to DTC industry insights, expertise and technology that position

DTC as the most credible and relevant industry partner ·实现顾客的价值最大化

·进行可持续性管理，提供持续高效的商品供应-ITO，不同类型和价格 ·为看货商提供无争议的商业价值

·共享DTC的产业观察、专业技术和工艺，将DTC定位为最可靠的、关系最密切的行业合作伙伴 ? Maximising value for our producer partners:

o Optimum sustainable price for producers’ diamonds o An ethical, secure and sustainable channel to market

o Assisting in the creation of viable downstream industries ·实现合作生产商的价值最大化

·以可承受的最适宜的价格购买生产商的钻石 ·通过合乎伦理的、安全可持续地渠道进行销售工作 ·协助有活力的下游产业的创造

Gareth Penny, Managing Director, De Beers Group commented: ―I am optimistic about this realignment. There is already a tremendous amount of activity going on at the DTC with the new Sightholder selection process underway for the 2008-2011 contracts, establishing DTC Botswana and Namibia DTC as well as the management of the geographical shift of some of the DTC’s operations. There are certainly challenges ahead, but both divisions are confident and fully committed to delivering the excellent service and delivery of supply that has always been the hallmark of any company within the De Beers Group.‖

戴尔比斯集团常务董事加雷思·潘恩评价道：“我很看好这次改组。DTC已经开展了大量的活动，为2008-2011年的合约所进行的看货商筛选工作正在进行，建立了DTC博茨瓦纳分公司和纳米比亚分公司，还有DTC的一些业务的地

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理位置变动的管理。公司肯定要面临很多挑战，但是两个公司都信心满满，全力致力于将戴尔比斯旗下的所有公司的良好品质—优质的服务和交付供应—传承下去。

Commenting on the change, Varda Shine, Managing Director, DTC said: ―De Beers and the DTC have been actively looking at ways that we can operate more effectively and efficiently. To improve our offer to clients and our producer partners, the DTC needs to focus on being the world’s best rough diamond distributor. We have a clear vision of how to achieve this and this realignment will help us to deliver it.‖

DTC的常务董事法达·赛因这样评价这种变动：“戴尔比斯和DTC一直主动寻求更高效有用的合作方法。为了提高我们给顾客和合作生产商的报价，DTC应当成为世界上最好的原钻分销商。我们很清楚地知道，该如何达到这一目标，以及公司改组将如何帮助我们实现这一目标。

David Lamb, Worldwide Marketing Director, De Beers Group Marketing commented: ―De Beers is constantly evaluating all areas of the business to ensure that we remain highly competitive in a rapidly changing business environment. This reorganisation will help ensure that De Beers Group Marketing can focus on creatively and successfully driving demand for diamonds, maintaining consumer confidence in diamonds and exploring the FOREVERMARK programme.‖

戴尔比斯销售集团的全球市场总监大卫·兰姆评论道：“戴尔比斯不断评估商业的各个方面的情况，确保我们在瞬息万变的商业环境中保持绝对竞争力。改组将确保戴尔比斯销售集团专注于有创造性地成功驱动钻石需求，维持消费者对钻石的信心，勘探“永恒的印记”项目。 About De Beers:

De Beers, established in 1888, is the world’s leading diamond company with unrivalled expertise in the exploration, mining and marketing of diamonds. De Beers and its joint venture partners operate in 25 countries across five continents employing more than 23,000 people, 17,000 of whom are based in southern

Africa. From its 15 mines across Botswana, Namibia, South Africa and Tanzania, De Beers produces and markets approximately 40 percent of the world’s supply of rough diamonds. The company’s robust portfolio of future mining projects includes two mines in Canada set to begin operations in 2007 and 2008. As part of the company’s operating philosophy, the people of De Beers are committed to Living up to Diamonds by making a lasting contribution to the communities in which they live and work. De Beers encourages sustainable working to ensure long-term development for Africa and returns approximately US$4.9 billion to the continent every year. For further information about De Beers visit www.debeersgroup.com.

关于戴尔比斯公司：

戴尔比斯公司创建于1888年，是全球领先的钻石公司，拥有在钻石勘探、钻石开采、钻石销售方面无与伦比的专业技术。戴尔比斯公司及其合资企业分布

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在25个国家，遍及5个洲，雇佣了23,000名员工，其中17,000名员工在南非。戴尔比斯的15个矿位于博茨瓦纳、纳米比亚、南非和坦桑尼亚，产出和销售的钻石几乎占据全球供应量的40%。该公司最具实力的未来采矿项目的投资组合包括两个位于加拿大境内的矿，于2007年和2008年开始开采。作为公司的运营哲学的一部分，戴尔比斯公司的员工承诺“不辜负钻石的美誉”，为他们生活和工作的社区生产永恒的钻石。戴尔比斯公司鼓励进行可持续地工作，以保证非洲的长期的发展，并且每年为欧洲带来近490亿美元的收入。若想了解更详细的信息，请访问www.debeersgroup.com。

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公司信息：案例研究

Samsung Electronics: Company Overview

三星电子：公司概况

In 2005, the Samsung Group, which included Samsung Electronics Company, was the largest conglomerate (termed chaebol) in South Korea. The total net sales of the Samsung Group had reached $135 billion in 2004. In that same year, the Group had 337 overseas operations in 58 countries and employed 212,000 people worldwide. The three core business sectors within the Group were electronics, finance, and trade and services.

2005年，三星集团包括三星电子公司是韩国最大的企业。2004年净销售额达到1350亿美元，同年，该集团在全球58个国家有337个海外业务部，员工多达212,000人。集团内部的三个核心商业业务是：电子、金融、贸易和服务。 Samsung Electronics Company, henceforth called ―Samsung‖ in this case, was established in 1969 to manufacture black-and-white TV sets. At the end of 2004, the company had $78.5 billion in net sales, $66 billion in assets, and 113,000 employees. According to Interbrand, the company’s brand value increased from $5.2 billion (ranking 43rd in the world) in 2000, to $12.6 billion (ranking 21st in the world) in 2004. In 2004, Samsung stood ahead of many brands such as Philips, Kodak and Panasonic. Sony ranked 20th by comparison. In 2005, Samsung consisted of five business

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