剑桥商务英语中级习题集(2010年春季)参考答案

PART TWO Sample C Report on efficiency of different advertising methods Introduction This report aims to evaluate different advertising methods Norlec is currently using. Findings The key findings are summerised bellow. Direct mails to customers did not achieve the expected results because not many people read them. The number of prospectivs who learnt about Norlec from its website is likely to increase due to the new link to some wholesaler’s sites. Printed advertisings are very effective particularly those in specilised magazines. For this reason the number of magazines should be increased. The other methods are similar to last year’s results. Conclusion It was concluded that radio and magazine advertisements are still the leaders. Recommendations Inspire of the high annual costs for radio advertising this method is suggested to be continued because most customers were reached by it. Due to expected increase of prices for billboard advertising it is recommended to give this up. Band 4 All the content points are adequately covered and satisfactorily organized. As well as achieving an appropriate register, the candidate demonstrates a good range of vocabulary, e.g. ‘key findings’. There are, however, a number of spelling error.

LISTENING

PART ONE

1 CUSTOMER DATABASE

3 PRODUCT DEMONSTRATION

5 RACING WEAR/RACING CLOTHES 8 SPARE PARTS 9 RETAIL PARK 12 (OLD) PHOTOCOPIER

2 COMMUNICTIONS DIRECTOR 4 MEDIUM

6 SPECIFICATIONS 7 PRICE LISTS 10 LOADING AREA 11 RECEIPT

TEST 4

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WRITING

PART ONE Sample A To: Despatch department From: Y. Brown-Manager Subject: Failure arrival order client Dear sir, According to recent information the ministry of foreign affairs has not received its latest printing order. Following details are: one hundred copies of financial statements 2002, please check cause of failure and resend copies as soon as possible. Kindest regards Band 5 All the content points are covered, with controlled, natural use of language.

PART TWO Sample C Dear Sir or Madam I would like to thank you for your letter, dated 15.5.2003. Firstly, unfortunately, we have an international conference on the 10th of June. Therefore, this date is not convenient for us. Could you please start at the 11th of June? Furthermore, we would like to know how long the work will take, Concerning the numbers. The system you announced seems to be difficult. Is there an easier way to handle this problem with different numbers? As for our further requests, could we have a direct telefon number as well as the name of the person, dealing with us? We are looking forward to paying the bill as soon as the work is successfully finished in case of any theesing problems. We are looking forward to hearing from you. Yours faithfully, Band 4

The content points are more than adequately addressed. A range of discourse markers and linking devices is used. Both the register and format are appropriate to the task, and the language is generally accurate.

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LISTENING

PART ONE 1 DATABASE 2 SUPPLIER 5 (QUALITY) DESIGN

7 ADVERTISING CAMPAIGN 9 COMMERCIAL HALL 11 MICROPHONES

3 HOWARTH 4 IT CO-ORDINATOR 6 EUROPE 8 DISCOUNTS\\

10 380 (SHAREHOLDERS) 12 AMENDED FIGURES

TEST 5

WRITING

PART ONE Sample A Sample B From: Peter Koev To: All Staff Date: 27th March 2004 Subject: Computer System I want to inform you that the computer system will be closed next Wednesday at 12 o'clock. The system will be down for at least two hours, please make sure that you have saved all your work. The whole system will ran on a new server which is faster. Thank you. Band 5

All the content points are clearly addressed, and the language is well controlled and concise, making use of a range of suitable expressions.

PART TWO Sample C

Sample D Report on: More staff in our department Date: 27.03.2004 Introduction This report aims to explain why our department needs more staff. Findings The latest statistic comparing the number of staff in our department and the average number of units ordered points out the main reason for more staff. While the number of ordered units grow up from only 200000 to 400000 within 2 years the number of staff grew only by 5 people. The Staff Newsletter of February 2004 is about the big new order from an international company. But because of the increase of annual holiday to 5 weeks per year there will be not enough staff for all the work. Another reason for more staff is that we will have fewer delays. Conclusion

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There are many reasons which explain the importance of more staff. It is especially important for reducing the number of delays in delivery and to optimise the workflow. Recommendations More staff does not only mean more costs, it also means satisfied customers. Band 4

All the content points have been addressed with reasonable attempts at development. The report is generally well organised and it is cohesive and concise. Overall, the language used is accurate and includes a good range of grammar and vocabulary.

LISTENIING

PART ONE

1 PLANT MANAGERS 2 PACKING AREA 3 SHOP FLOOR 4 DELIVERY 5 ELECTRICAL ENGINEER 6 DESIGN (SECTION) 7 LANGUAGE ABILITY 8 (A) DIPLOMA 9 IT CONSULTANT 10 PRODUCTS

11 ONLINE SELLING / ON(-)LINE SELLING 12 COST(-)EFFECTIVE

TEST 6

WRITING

PART ONE Sample A Sample B Dear team members. I am writing to inform you that we are told to make an advertising campaign for the new products — video players. Taking the cost of the advertisement into account. I have chosen to advertise them on radio. I believe it would have a great success. Yours sincerely. Band 3

All the content points have been addressed relatively clearly, and an attempt has been made to expand upon the prompts and avoid lifting language from the question paper. Some language errors occur, but these are relatively minor and do not obscure the message.

PART TWO Sample C Sample D Report on staff recruitment As our company are developing several new products, the department of R&D urgently need new staff to help design and monitor our products. Thus we need to recruit 35 new staff, including electrical engineers, software engineers, network engineers and product developers.

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