娃哈哈与可口可乐企业文化的对比，英文版

山东交通学院毕业论文

3 Introduction of Coca Cola and Wahaha

3.1 Coca Cola

The Coca-Cola Company was founded in 1892, whose headquarter is in Joe Asia Atlanta, United States. It is known as the world's largest beverage company, with global 48% market share. The Coca-Cola Company has 160 kinds of drink brands in 200 countries, it offers including Soft drinks, sports drinks, milk drinks, juices, tea and coffee .It is also the world's largest fruit juice beverage distributors and its brand value has surpassed $70 billion, which makes Coca-Cola company became the first brand in the world. Coca-Cola was formed in the U.S. by two American lawyers, they put forward an innovative business method then adopted by the boss of Coca-Cola Company. After many years of development, it gradually dominated in the world.

3.2 Wahaha

Wahaha Company was established in 1987 in China. It is the fifth largest food and beverage manufacturers in the world. Wahaha has been ranked first for 11 years on the Chinese beverage industry in asset size, production, sales, revenue, and profits. Wahaha now has developed into a company combined with product research, production and sales, dominated in China beverage industry. Wahaha Company started from 3 people who started their business by retailing in tricycle to sell Popsicle and soft drinks. It not only aims to consolidate its leader social status in beverage industry, but also gradually marched to the milk powder, the machinery, printing, the retail sales and cow cultivation; it is achieving multiplex development to squeeze to the top 500 in the world.

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吕聪：可口可乐与娃哈哈企业文化的对比分析

4 Comparative Study of Corporate Culture

4.1 Values

4.1.1 Wahaha

The following are the contents of Wahaha’s core values. (1) Cherish job and devote wholeheartedly to work (2) Be prepared for both promotion and demotion (3) Respect and promote science (4) Keep improving

It is shown in the first one of Wahaha’s core values that the employees should cherish their work opportunities and make contributions to the company. This value indicates the “group” sense in Chinese culture. The achievements made by the individual are not personal success but the collective accomplishment. China has long been a family-run country, so collectivism has been firmly entrenched in the society. Once we start to work for a company, we should sacrifice ourselves for the group. The last two values shows that the business performance of the company should be based on the science and technology and never stop improving. With the help of high technology, the company can obtain more profits and increasing economic growth. 4.1.2 Coca Cola

The Coca Cola Company, as an organization of long standing, surely owns a set of typical values. The values can be found on the firm’s official website:

(1) Leadership: The courage to shape a better future (2) Collaboration: Leverage collective genius (3) Integrity: Be real

(4) Accountability: If it is to be, it’s up to me

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山东交通学院毕业论文

(5) Passion: Committed in heart and mind (6) Diversity: As inclusive as our brands (7) Quality: What we do, we do well

As a whole, the values of Coca Cola are like requirements which are proposed by the company itself. Leadership, collaboration, integrity, accountability, passion, diversity, quality, they all display the determination to be a role model in the beverage industry. The values do not mention what their employees should do or how they behave. All of these demands are directed to the company—an individual organization. In individualistic cultures, individual goals and management of individuals are emphasized. Coca Cola’s six values are like individual goals. The company should manage itself by following these values.

4.2. Missions

4.2.1 Wahaha

In Wahaha’s “family culture”, the company’s mission is defined as “Wahaha brings health to everyone, happiness to every family.”

It is obvious that the corporation take family as the priority in the mission. In Chinese culture, family is the fundamental component of the society. Chinese people maintain that the harmony of the nation is determined by the happiness of each little family. To a Chinese, collective glory is valued more than individual interests. Wahaha, a beverage company, believes that its primary obligation is to bring health and happiness to consumers. As long as this mission is accomplished, the whole country will be prosperous and harmonious. 4.2.2 Coca cola

Cola’s mission includes three articles:

(1) To refresh the world.

(2) To inspire moments of optimism and happiness. (3) To create value and make a difference.

The first one has been used as Coca Cola’s advertising slogan for several times. Basically,

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吕聪：可口可乐与娃哈哈企业文化的对比分析

refreshment is the function of cola. This mission demonstrates the expansion project of the company. Actually, Coca Cola has been exploring and developing the overseas markets for years. The company has set up more than 1,200 bottling factories over the world and Coca Cola is enjoyed in more than 200 countries worldwide. The goal is ambitious and risky. The third one “to create value and make a difference” explicitly tells us that the company longs for a unique way. In American culture, personality is valued. People do not act like the others. Making difference is the goal that most of the corporations aim for.

4.3 Philosophies and beliefs.

4.3.1 Coca Cola

Philosophy is a macro and abstract concept which connected with existence. Here we just

discuss philosophies about management and marketing. Wahaha’s management philosophy is proposed in the company’s “family culture”. The contents are as follows:

(1) To unite little families (2) To improve the company (3) To serve the country

It can be drawn from this management philosophy that Wahaha takes self-sacrifice as its

faith. As a successful Chinese corporation, Wahaha not only focuses on its own benefits, but the country’s economic development as well. In fact, most of Chinese companies believe that their achievements are closely related to the government’s assistance. Therefore, they can require the country, government, even the Party for their continuous care and concern. It is well-known that management plays an irreplaceable role in the development of a corporation. Perfect management strategies make full use of limited resources. Wahaha’s management philosophy does not pay attention to the specific managerial methods but the contribution for the country. It is obvious that collectivism is deep-rooted in Chinese corporate culture. 4.3.2 Wahaha

Compared with the Wahaha’s marketing philosophy, Coca Cola dawn up a very simple

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