2013-2014第二学期艺术系大学英语期末试卷

Online advertising is the means of selling a product on the Internet．With the arrival of the Internet，the business world has become digitalized(数字化)and people prefer buying things online，which is easier and faster．Online advertising is also known as e-advertising．It offers a great variety of services，which can not be offered by any other way of advertising．

One major benefit of online advertising is the immediate spread of information that is not limited by geography or time．Online advertising can be viewed day and night throughout the world. Besides，it reduces the cost and increases the profit of the company．

Small businesses especially find online advertising cheap and effective．They can focus on their ideal customers and pay very little for the advertisements．

In a word，online advertising is a cheap and effective way of advertising，whose success has so far fully proved its great potential．

16. According to the first paragraph，buying things online is more ____ ． A. convenient B. fashionable C. traditional D. difficult 17. Compared with any other way of advertising，online advertising ____ ． A. attracts more customers B. displays more samples(样品) C. offers more services D. reduces more profits 18. Which of the following statements is TRUE of online advertising? A. It has taken the place of traditional advertising． B. It will make the Internet technology more efficient． C. It can help sell the latest models of digitalized products． D. It can spread information without being limited by time． 19. Who can especially benefit from online advertising? A. Local companies． B. Small businesses． C. Government departments． D. International organizations． 20. This passage is mainly about ____ ． A. the function and the use of the Internet B. the application of digital technology C. the development of small businesses D. the advantages of online advertising

Part IV Translation（5 items, 3 points each, 15 points in all） 1. 这些图片让我想起了我的童年。（remind of） 2. 这本书已经被翻译成了多种语言。（translate….into） 3. 他们过去常常每天工作十个小时以上。（used to do） 4. 昨天几乎有六分之一的学生参加了聚会。（out of） 5. 这些天来，我一直都在为我的论文寻找资料。（look for）

Part V Writing（1 item, 20 points each, 20 points in all）

Directions: Imagine you are in another place traveling. Write an e-mail to your friends or family. You should write

no less than 120 words.

参考答案及评分标准

Part I Listening Comprehension (1 point each, 25 points in all) 1-5 C A C B D 6-10 A C D A C 11-12 B B

13. competing 14. variety 15. choose 16. drink 17. consumers 18. compare 19. decisions 20. respond 21. Pollution 22. reduced 23. provides 24. trash 25. taught

这部分属客观题，每小题1分，共25分。错选、漏选均不得分，单词拼写有误，单复数错误，时态错误均不得分。

Part II Choose the correct verb form（2 points each，20 points in all） 1 –5 aabab 6-10 abbab

这部分属客观题，每小题2分，共20分。每题与标准答案相符得2分，错选、漏选均不得分。

Part III Reading comprehension（1 point each, 20 points in all） 1-5 FTTFT 6-10 CBCDA 11-15 CADAB 16-20 ACDBD

这部分属客观题，每小题1分，共20分。每题与标准答案相符得1分，错选、漏选均不得分。

Part IV Translation（3 points each, 15 points in all） 1. These pictures remind me of my childhood. 2. The book has been translated into various languages. 3. They used to work more than ten hours a day.

4. Almost one out of six of the students took part in the party yesterday. 5. These days, I‘ve been looking for materials for my paper.

这部分属主观题，每小题3分，共15分。 1．整体内容和语言均正确，得3分。

2. 结构正确，但整体意思不确切，信息不全或用词不当，得2分。 3. 整体意思正确但语言有错误，可酌情给1-2分。 4. 整体意思完全错误，即使结构正确也不得分。 5．大小写错误及标点符号忽略不计。

Part V Writing（20 points in all） 这部分属主观题，共20分。

16-20分 切题。表达思想清楚，文字通顺、连贯，无重大语言错误，仅有个别小错。 11-15分 切题。表达思想清楚，文字较连贯，但有少量语言错误

6-10分 基本切题。有些地方表达不清，文字勉强连贯，语言错误相当多，其中有一些是严重错误。 1-5分 条理不清，思路紊乱，语言支离破碎，大部分有错误，且多数为严重错误。 0分 未作答，或只有几个孤立的词，或作文与主题毫不相关