选修9 课文与翻译

投诉机构

虽然有法律和广告的行为规范，还是有很多糟糕的广告被制作出来了。这就是为什么许多国家都设有检查有关广告投诉的政府机构。消费者可以向这个机构投诉，提出投诉的理由。如果投诉是正确的，该机构可以责令该公司停止使用这种令人不愉快的(offending)广告。 The consumer

You may have heard the saying: \Beware\This means that the consumer is responsible for checking the product before buying. When it comes to advertising, consumers need to be educated about techniques used by advertisers so they can judge the claims for themselves and not blindly accept everything that is said in advertisements. As we are flooded with advertisements in our modem world, many schools believe it is their duty to educate students about advertising. 消费者

你可能听说过“买者自负(Beware)”的说法。这就是说消费者(consumer)有责任在购买其产品之前对产品进行检查。涉及到广告时，消费者需要了解广告商所使用的伎俩。这样他们才能对各种广告主张做出自己的判断，而不致盲目地接受广告中所说的一切。当今社会上广告泛滥成灾，许多学校认为它们有责任对学生进行有关广告的教育。