Unit one introduction to business letter writing

We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items suppliable at present.

Should any of the items be of interest to you, please let us know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirement.

In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual adventage.

We look forward to receiving your enquiries soon.

Exercises:

1. We_____your name and address ________the Commercial Counsellor’s Office of the Chinese Embassy in Ghana.

A. have known……in B. have learned… by

C. have given… by D. have come to know…from 2. We are looking forward to __________

A. hearing form you soon B. receive your reply soon C. receiving from you soon D. you reply soon

3. We wish to introduce _____the large exporter of fabrics of high quality. A. that we are B. it that we are C. ourselves as D. ourselves to be

4. We take the liberty of writing to you _________establishing business relations.

A. hope B. in hope C. in the hope of D. hoping

5. We have learnt your corporation from your CCPIT _____we have been in good business relations for many years.

A. with which B. which C. with that D. that

6. We are one of the leading exporters _______all kinds of computers of high quality. A. trade in B. trading on C. trading in D. trade for

Translate the following into English

1. 我公司是中国最大的电器用品进口商，谢谢贵公司3月3日来函，我们十分愿意与贵公司建立直接贸易关系。

2. 我们从驻贵国的中国大使馆商务参赞处得知贵公司是纺织品的主要出口商，并获悉贵公

司有意同我公司建立业务关系。

3. 我们的生意一直做得不错，希望能与你们建立业务关系。

4. 目前我们对各种各样的帽子、手套和袜子感兴趣，如贵公司能寄来商品目录、商品样品

和价目表，我们将不胜感谢。

Answer

1.D 2.A 3.C 4.C 5.A 6.C

1.We are the leading importer of electric goods in China. Thank you for your letter of August 3.

It’s our pleasure to establish direct business relations with your company.

2. We have obtained your name and address through the Commercial Counsellor’s Office of the Embassy of the People’s Republic of China in your country and understand that you are the largest exports of textiles and would like to establish business relationship with us.

3. We have been doing quite well in our business. We are willing to open a business relation with you.

4. At present, we are interested in all kinds of caps, gloves and stocks and shall be pleased if you will send us the catalogue, sample and price list.

Unit 2 Enquiries and Replies

Introduction Enquiry letter

The enquiry letter is the most popular from in business betters. If a buyer intends to make a purchase of some goods, he must often write letters to get information about the price, samples, catalogues, discount, delivery date, terms of payment, insurance ,claim and other terms. A letter of enquiry can be divided into three parts.

The first part announces the topic or subject of the enquiry. The second part specifies details of the enquiry.

The third part reminds the supplier of making an early reply to your enquiry letter.

Reply letter

A reply letter usually consists of three parts: the introduction, the body, and the conclusion.

Words and phrases commonly used in foreign trade 1. enquire(v) or enquiry (n)(inquiry) specific enquiry 具体询盘，详细询盘 general enquiry 一般询盘

make an enquiry about/of sth 询问某种商品价格，询问某事 make an enquiry to sb 向谁询问 enquire for

We will make inquiries of the shipping company regarding the reason for the delay of the vessel. We thank you for your fax of the 6th enquiring for Oilseeds. We are writing you to inquire the current price of Carpet.

Enquire sb about sth

You’d better enquire Mr.Smith about the quality of the new product before your buy it.

2.Quotation

Please make/send/give us your lowest quotation for Iron Nails These quotation are said to be nomial.(名义)

We would like to have your lowest CIF NewYork quotation for frozen fish. Please let us have your competitive quotation for 500 units of DVD Players. We got a number of quotation form different builders.

3. irrevocable L/C 4. 5. 6. 7.

L/C at sight

prompt shipment (即装)

supplied form stock(现货供应) under separate cover(另邮)

也可以说by separate mail; 如附在信里则用under cover(随函) or enclose

We are sending you catalogue under separate cover. = We are sending you catalogues by separate mail.

We are sending you under cover a copy of our pricelist. = We are enclosing a copy of our pricelist.

8. for your information(reference)(供你方参考)

For your information, the tendency of the leather market is still uncertain. 9. book/place an order with sb

place V. 置…于；订购、售出

If you cannot effect shipment in time ,you will place us in an awkward position. If your price is competitive, we shall be glad to place a substantial order with you. If your price is right, we believe we can place additional quantities in our market. 10. by return (立即，收信后立即)

We look forward to hearing from you by return.

11. comply with(依从、依照、符合)=in compliance with

To comply with your request, we are submitting our latest catalogue, with samples of the wool we use in our manufactures.

In compliance with your mail request of April 5, we are pleased to send you two samples of our latest design.

12. in a position to (能够)

As we are one of the leading importers in this line, we are in a position to handle large quantities.

Exercise:

1. We believe there is a _____ market in our area for moderately priced goods of the kind

mentioned above.

A. promised B. promising C. promise D. promoting 2. Our firm is a leading importer ______industrial chemicals.

A. dealing by B. dealing in C. deal with D. deal in

3. I would appreciate ______ me an up-to-date price list for your building materials. A. you to send B. your send C.you send D. your sending

4. We are sending you _____ separate post the samples for the new season.

A. to B. for C. by D. in

5. As this model was so popular with our customers , we would like to know if it is still _______ A. available B. respectable C. acceptable D. reasonable 1. 对大批量购货的公司在交易中有折扣吗？

2．兹奉上我公司新的产品目录和常用的皮革样本，仅供参考。 3．如能对下列产品报最低价，我方将不胜感谢。

4．本公司亦制造多种系列精美的皮带和手套，贵公司如感兴趣，可参看产品目录中所刊登

的插图。

5．为促进双方业务往来，另寄上样品以供参考。

6．看到我们的产品，相信你们也会同意我们的产品用料上乘，手工精巧，能吸引最有鉴赏力的买主。 Key

1.B 2.B 3.D 4.C 5.A

1.Is there a trade discount for companies that buy in fairly large quantities?

2. We are sending you a copy of our latest catalogue for your reference, together with samples of some of the skins we regularly use in the manufacture of our products. 3. We shall be pleased if you send us your lowest quotation for the following.

4. We also manufacture a wide range of fine leather belts and gloves in which you may be interested. They are fully illustrate in our catalogue.

5. In order to promote business between us , we are sending you samples by separate mail for your reference.

6. When you see them , we think that you will agree that only the best quality materials are used, and that the high standard of workmanship will appeal to the most discriminating buyer.

Unit 3 Status Enquiry

3.1 Introduction

Your letter should always be headed with the words “private”.

Instead of mentioning the name of the firm under investigation in the letter, it is safe to use “the firm concerned”, “the said firm” or “the firm in question”.

The reply usually contains such words as “this information is given without any responsibility” so as to avoid any possible trouble. 3.2 notes

1.standing

2.in response to 3.as far as(至于)

4．Confidence(秘密的)(相信/自信)

Any information you provide will be treated in strict confidence.

We have every confidence in the uprightness of this firm.

With respect to (至于)the sales potential of the new product, they are full of confidence. 5. favourable (有利的、赞成的) We are favorable to your proposal.

The time is not favorable for the disposal of the goods. Favorable price 优惠价格 6． open an account

settle the account( 结清帐). 7． Furnish…with(提供、供给)

Will you please be so kind as to furnish us with details, as exact as possible.

Unit 4 Sales Promotion

4.1 introduction

In addition to the business letters concerning establishing business relations and negotiations,