设计说明 - 图文

毕业设计说明书

（2014届）

三原色服装有限公司品牌设计与推广

学生姓名 彭金华 学 号 10042113 院 系 美术学院 专 业 广告设计 指导教师 宗情 完成日期 2014年5月20日

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三原色服装有限公司品牌设计与推广

摘 要

“三原色”服装有限公司主要从事服装设计与花型设计，成立四年以来一直取得较好的成绩，和许多公司成为了合作伙伴，也有了许多设计和制做服装案例和经验。为完成三原色牌品设计和推广，为谋求能长远发展，这套设计方案将为的三原色服饰公司提供较为完善的规划。

本课题将对三原色服装品牌与VI视觉识别设计系统进行一套完整的视觉形象识别设计，主要的针对人群是青春而有活力的青年人群，品牌设计风格定位在色彩清新自然、优雅、自信的特点，线条流畅、简约，造型端庄大方，体现女性高贵气质。

通过对三原色服装品牌的内涵及特征、VI 视觉识别设计系统的概念、内容、分类等基本问题进行整体的设计，提升内涵打造品牌内涵。在进行品牌设计与推广时，以品牌vi设计的依据和来源作为重要。以“三原色”服装品牌为对象，深入分析vi设计的现状及存在的问题，最后提出若干三原色服装品牌vi设计推广的策略和建议。结合三原色的品牌定位，探索该品牌设计中设计的要素和设计构思，对三原色服装品牌设计中的方案选择进行更加清晰的定位

关键词：平面广告设计 造型要素 造型端庄 严谨 流畅 清晰自然 简约 大方 自信

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Color design and promotion of Brand Clothing Co., Ltd.

Abstract

\since the establishment of four years has achieved good results, andmany companies to become partners, there are many cases and experience ofdesign and production of clothing. In order to complete the primary brand design and promotion, in order to seek to long-term development, this design project will provide more perfect planning as the primary colors clothing company.

This paper will make a complete set of visual identity design of primary colorsclothing brand and VI visual recognition system design, mainly to the population isyoung and vibrant young crowd, brand design style localization in color fresh and natural, elegant, confident, smooth line shape, simple, dignified and generous,women embody the noble temperament.

The subtractive primary colors of clothing brand connotation and characteristics ofVI, the visual recognition system design concept, content, classification and otherbasic issues of overall design, enhancing the connotation of brand connotation.During the design and promotion of brand, the basis and sources of brand VI design as an important. \brand as the object, the paper analyzes the present situation of VI design and the existing problems, finally puts forward some colors of clothing brand VI design promotion strategies and suggestions.Combined with the brand positioning of three primary colors, explore the design ofthe brand design elements and design ideas, positioning more clearly the tricolorclothing brand design scheme selection

Keywords: plane advertisement design styling elements dignified style fluency inclear and natural simplicity generous self-confidence

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目 录

中文摘要???????????????????????????????2 英文摘要???????????????????????????????3 前言?????????????????????????????????5 1 绪 论 ????????????????????????????5 1.1 课题简介 ?????????????????????????6 1.2 选题背景及课题来源???????????????????????6 2 课题调研 ???????????????????????????7 3 设计概念及设计思想（定位）??????????????????????7 3.1.三原色品牌的市场定位???????????????????????7 3.2 三原色品牌的特色?????????????????????????8 4 设计的创作过程 ????????????????????8 4.1 逻辑思维与形象思维和图形创 ???????????????????8 4.2 形象思维 ???????????????????8 5 设计成果 ???????????????????????????8 5.1效果图1???????????????????????9 5.2 效果图2???????????????????????9 5.3 实物图 ???????????????????????10 6 结束语 ????????????????????????????10 参考文献 ???????????????????????????????11 致 谢 ????????????????????????????????12

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