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difficulties at the hotel she can solve problems in time.All staffs are going to the local college.Train staff to a local University, you can improve the overall quality of staff, so as to improve the hotel's service quality.
Weaknesses Because of Craig’s personal centralized control and employees work depressing.Craig's personal authoritarianism is the working atmosphere is depressed, many employee complaints, it leads to lower quality service attitude and service of the staff.Personal centralized control make employees could not finished working regular overtime. Craig relies too much on Gordon Meldrum's raw material. If the contract is terminated or the enhanced bargaining power of suppliers and will cause the hotel suppliers to break, affecting the normal operation of Shangri-La Hotel.
OpportunitiesCraig on TV show to join chef’s competition can enhance the hotel’s reputation.Craig on behalf of Shangri-La Hotel, appeared on television and got good grades, let more people know the hotel's details. The economic crisis two multi-national companies are about to set up headquarters in Glasgow. Two companies based in Glasgow, it has a lot of potential customers, for Shangri-La Hotel is a new opportunity for the development.
Threats Economic crisis collapse of three companies and these companies is large customerof Shangri-la Hotel. Recession economic downturn reduced consumers ' willingness to spend, will lower the Shangri-La's customers.
Section 4: Different stakeholders
Internal stakeholders are owner, manager and employee.
Owner:Owners have the ability to profit-making companies, and ability to develop strategic and tactical direction. The Stewart families are owners.RespectivelySandy Stewart and his wife, their son and their daughter Craig Ailsa.
Manager:Managers have responsibility for their implementation; the capacity can be the company's dividend and profit. Also can to use problem-solving skills and wealth of experience. They can get the stability of wages. In the Shangri-la Hotel Ailsa and Craig are managers.
Employee:Employee training opportunities, and opportunities for promotion in the company. Staff will affect the quality of enterprises and service. In the Shangri-la Hotel the reception manager, accountant, a team of receptionists and maintenance staff are employees.
External stakeholders are government, supplier, financer, community and customer.
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Government :Government to comply with the legislation to ensure the health and safety of the masses can gain tax. Government is local governments
Supplier: Supplier is to provide a source of income the company. They want to ensure their payment; therefore, the liquidity of the company is very important. While good relationships are also important.In the Shangri-la Hotel Gordon Meldrum is the supplier.
Financer:Financersare responsible for the company's liquidity. Also can determine and influence the terms of repayment and loan period.
Community: Provides employment opportunities for local communities and supports local events, participation in local decision-making.United Kingdom the soil Association is the community.
Customer: Customers with stability and reliability. Customers want the company to provide high quality products and services.In the Shangri-la Hotel business clients and international visitors are customers.
Section 5: Effective control strategy
Personal centralized controlOne personal is management. In the Shangri-la Hotel Craig is the management he in the kitchen.Craig often communicates with the kitchen staff, to ensure that other employees can understand his approach. And Craig to dinner is a strict requirement.
Bureaucratic controlArbitrary rows from the masses have rigid organizational structures and fixed rules and regulations. In the Shangri-la Hotel Craig personally prepared the menu for the restaurant.
Output controlShangri-la Hotel staff unit assessment.Ailsa took the initiative to big companies pull customers, to manage the matter to members of the company.
Cultural control In the spiritual leadership of the staff, feel their own enterprise culture.In the Shangri-la Hotel they every weekend have free drink for the team to celebrate.
I recommend the Shangri-la Hotel with cultural controls. Cultural control can make workers more aware of their corporate culture, so employees can better serve the Shangri-la Hotel.
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Conclusion
I learned not only of the use of personal authoritarianism and atmosphere can lead to depression, affect the quality of service. Reasonable control of culture so that employees understand the cultural background of the enterprise, can better serve the company. Company's departments should work together in order to achieve the company's goals.
Reference
Laurie J. Mullins, Management and Organisational Behavior, Seventh Edition, Financial Times Prentice Hall (2005)
Steven L. McShane, Mary Ann Von Glinow, Organizational Behavior, Fourth Edition, McGraw-Hill lrwin
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