[免费]iPad发布会的演讲稿

10:34AM So far no word on multitasking, but we haven't seen it. Jumps into and out of apps, nothing running concurrently.

10:34AM 到目前为止，还没有提到任何与多任务相关的事，我们也还没有看到。进入和退出程序后，目前什么都没有在运行

10:34AM Games look amazing. He's playing an OpenGLS title right now and it looks super smooth. 10:34AM 游戏看起来很不错。他正在玩一个使用了OpenGLS的游戏，看起来运行非常流畅。

10:35AM \right onto the iPad. Now if the developer spends some time modifying their app, they can take full advantage of this display.\

10:35AM “那么所有的iPhone程序都可以在这家伙上运行。而事实上，当你购买iPad时，你可以将所有的程序都下载到里面。而如果程序的开发人员稍微花些时间去调整程序，他们就可以完全利用到新的显示效果。”

10:36AM \we're releasing it today.\

10:36AM “我们为它重新编写了所有的程序，新的iPhone SDK也将支持它……我们今天就会发布。”

10:36AM \store on it.\

10:36AM “我们认为，这将会为程序的开发人员们提供一个新的淘金热。而很自然的，每个iPad都会内置App Store。”

10:36AM \10:36AM \我们现在为大家展示iPad的程序\

10:37AM \they could create. We want to show you what they came up with. First, Gameloft.\is up.

10:37AM \我们邀请了部分开发者使用了2个星期开发程序。下面一些先来看看第一款程序，来自GAMELOFT。\

10:39AM Showing off their FPS Nova. \New gestures for interacting with games. This isn't anything breathtaking just yet -- fairly standard graphics (though nice), nothing new in terms of interaction.

10:39AM 正在展示FPS游戏Nova。“我可以滑动和改变屏幕的控制区域”，你也可以根据自己的需求设置属于自己的控制方法。

10:40AM \Times.\

10:40AM \版本也将会在稍后上市。” Scott “接下来，New York Times” 10:40AM \10:40AM “下面让Martin Nisenholtz为大家介绍”

10:41AM \app for the iPad? Our iPhone app has been downloaded 3m times. We wanted to create something special for the iPad.\

10:41AM “乔布斯展示了《时代》（Times）的网站，很赏心悦目。为什么我们在这里要为iPad开发一个新程序？我们在iPhone上的软件已经下载了300万次。我们想特别为iPad开发些东西。”

10:42AM \application.\You can resize text with a pinch.

10:42AM “我想我们抓住了阅读报纸的本质。通过原生的程序获得前所未有的体验。”布局就跟一般的报纸一样，我们也有下拉背景菜单。你可以通过两个手指来进行放大或缩小操作

10:42AM Wow, nice. Embedded video inside of articles that can be played. 10:42AM 很好，文章中嵌入的视频也可以播放。 10:43AM \10:43AM “这只是一个开始！”（观众欢呼） 10:43AM And Scott is back! That was brief.

10:43AM Scott回来了！真的很简短啊。

10:44AM \

10:44AM “然后来看看 Brushes。这是一个相当受欢迎的软件。”Steve Sprang（Brushes开发者之一）起来了。 10:45AM \and color options. We're loving these new pop-over menus. No more diving!

10:45AM “今天我将向你们演示Brushes在iPad上是如何运行的。”不错。笔刷和颜色选项有下拉背景菜单。我们很喜欢这种弹出式菜单。

10:46AM This is very slick -- probably the most impressive demo yet. A very sophisticated use of the screen real estate. Brushes for the iPad looks like you can go pretty deep. Available at product launch. 10:46AM 这个非常顺畅，应该是最令人印象深刻的展示了,brush这个软件看起来非常棒，会在ipad发布的时候上架。

10:46AM \10:46AM “下一个，EA。”当然了！

10:47AM Travis Boatman from EA is up. \excited. But we wanted to check out this device's performance as gamers.\

10:47AM 来自EA的Travis Boatman站起来了。“当苹果邀请我们来的时候，我们实在是太兴奋了。但我们想在玩家的角度来检查下设备的硬件性能。

10:48AM Need for Speed Shift on screen. Looks pretty good. \of like holding an HD display up to your face. It's really cool.\

10:48AM 极品飞车：变速。看起来相当好。”为iPad开发有一点不同，就像是拿着一块高清显示屏对着自己的脸。太酷了哇！“

10:49AM A handful of new touch controls. Graphics look smooth, fairly fast.

10:49AM （游戏）添加了很多新的触摸控制功能。图像看起来很流畅，速度很快。 10:49AM And that's it for EA. Really?

10:49AM EA游戏就这样了？只有这样了？ 10:49AM Finally, MLB.com... 10:49AM 终于，轮到MLB.com

10:50AM Chad Evans from MLB.com -- \whole new experience for this display.\

10:50AM 来自MLB.COM的Chad Evans。“我们很激动能为iPad提供点什么。我们为这款设备创建了全新的体验。

10:51AM Nice, live video within the app. Full screen too. 10:51AM 不错，软件视频效果不错。还是全屏呢。

10:52AM Scott: \app story for the iPad.\

10:52AM Scott: “我们等待这些软件发布，而iPad均能运行这些刺激的游戏。”老乔回到台上。

10:53AM \show you another... one of our apps. That's an ebook reader. Now Amazon has done a great job of pioneering this... we're going to stand on their shoulders for this. Our new app is called iBooks.\

10:53AM “是不是很神奇？这些开发者只有两个星期的时间，而我们现在就能看到如此精彩的应用程序。我们来看另一个例子。我们其中的一款软件，一个电子书阅读器。亚马逊在这一领域已经有了不错的成绩，但我们要骑在他们头上，赶超他们。我们的新软件叫iBooks。

10:54AM \Store. You can download right onto your iPad.\

10:54AM “iBooks有书架，在屏幕上有个按键可打开在线商店。我们创建了一个新的iBook商店，你们可下载到iPad上。”

10:54AM Five big partners... Penguin, Macmillion, Simon & Shuster... and more. 10:54AM 我们跟5家大型出版商合作，Penguin, Macmillion, Simon & Shuster等等 10:55AM Demo time. Steve is showing it off. 10:55AM 演示时间。老乔正在演示iBook。

10:56AM The store is very similar to iTunes. Same modal pop-overs. Pricing doesn't look too bad. The book page display is nice. You can turn pages slowly -- really slick looking page animation.

10:56AM 商店的样子与iTunes非常相似。同样的弹出预览模式。价格看上去也还可以。书的显示界面很不错，你可以慢慢地翻页——与真实的效果非常接近。

10:57AM \10:57AM “你可以更换字体……任何字体。这就是iBooks。”

10:57AM \ePub format. We're very excited about this.\

10:57AM “我们继续说iBooks，这是个强大的阅读工具，一个强大的在线书店，它是个强大的多合一软件。我们使用ePub格式，我们对此非常兴奋。”

10:58AM \creating iWork for the iPad. The reaction was... 'ahhh they require a lot of horsepower'\

10:58AM “现在，来一些令人激动的东西……iWork。一年多前我请求我们团队的为iPad开发iWork。而他们对此的反应是……啊他们需要很多支持”

10:59AM \about it.\

10:59AM “平板电脑能搞得定它吗？当然。但这需要新的用户界面——下面由Phil Schiller来向各位讲解。 11:00AM Phil is out. \11:00AM Phil出场。“各位早上好。iWork是一套上百万用户喜爱的软件套件。” 11:00AM Phil is showing off spreadsheets \11:00AM Phil正在展示一些数据“它很酷，而且很容易使用。”

11:02AM They've really redone this interface. We don't know about you, but using iWork wasn't one of our fantasies when we thought about what an Apple tablet would be like. This is nice... but it's iWork. 11:02AM 这些界面都是重新开发的，但是其实用iwork不仅仅是苹果平板的神奇之处了

11:03AM We'll say this -- iWork looks really robust. Far more than an iPhone app. Lots of options, lots of ways to work with your data.

11:03AM iwork看起来很强悍，不是一个简单的类似iPhone App的东西。 11:05AM \11:05AM 看起来像keynote,我看到了很多文档。

11:05AM Automatic transition animations. Very nice. \11:05AM 全自动的，看起来非常不错。

11:06AM New tool: Page Navigator. It's a bit like the magnification loop and lets you jump through pages. Automatic image outlines -- just drag your image and text reformats.

11:06AM 新工具：页面浏览器，可以让你很自如的跳过页面，自动形成的图片边线，可以拉伸你的图片大小。 11:09AM Interesting. A data entry keyboard just for entering info into a spreadsheet. There are a number of different keyboard for specific tasks, also a date and time keyboard. 11:09AM 有意思，一个完整的键盘输入，可以完成表格的数据输入。

11:10AM It looks as though these new dropdowns menus are a major part of the iPad OS. Will be interesting to see how this translates to the iPhone and iPod touch. Is there going to be room? Or will they be left out entirely? 11:10AM看起来这个新的菜单是ipad OS 的一部分，有兴趣看一下这些是怎么传给Iphone跟ipod touch的么？？还有空间么？是完整的转出么？

11:11AM And the iWork demo is done. \to charge just $9.99 each.\

11:11AM Iwork的演示搞完了，知道这个多少钱么？9.99美金每样，意思就是页面浏览器10美金，keynote是10美金

11:11AM \11:11AM 这个就是ipad上面的iwork,现在乔布斯回来啦。

11:12AM \The iPad syncs over USB just like an iPhone or iPod.\

11:12AM \是不是很棒?\有人可能有点迟疑. \那还有, 我想花几分钟说一说iTunes,iPad跟iPhone和iPod一样

是通过USB跟iTunes同步的\

11:13AM \models with 3G.\

11:13AM \我们再来谈谈无线网络, 每台iPad都有Wifi配置, 而且有些配有3G\

11:14AM \have a real breakthrough. Two awesome plans for iPad owners. The first one gives you 250MB of data a month for $14.99.\

11:14AM \那数据套餐要多少钱? 在美国,一般运营商都是收60美元一个月. 但我们给我们的iPad用户带来了突破性的套餐计划. 一个是14.99美元, 250MB\

11:14AM \11:14AM \而无限制的套餐,只需要29.99美元\

11:14AM \11:14AM \我们跟AT&T达成了这个协议\喔.....这让有些人猛吸了口气.

11:15AM \contract -- it's prepaid.\

11:15AM \那如果得到这些套餐呢? 你可以在你的iPad上激活这些, 而且这是无合约的, 它是预付的\

11:16AM \July timeframe. However, all of the iPad 3G models are unlocked, and they use the new GSM microSIMs.\11:16AM \我们在美国已经达成了协议, 我们希望在六七月份可以在全球达成一些协议. iPad的3G模块是无锁的, 使用的是GSM的MicroSim卡\

11:17AM \great for music, great for video. It runs almost all of the 140k apps on the app store, as well as a whole new generation of apps.\

11:17AM \只要你想,WIFI可以跟3G同时使用, 这确实很不错.邮件, 相片,音乐, 视频, 还有大约app Store上14万个应用, 还有马上即将出现的新一代应用, iPad就是为这些而生的\

11:17AM \suite of apps with the best UI we've ever seen for something like this.\

11:17AM \还有全新的iBook软件。你相当于随身携带着数千本书。还有iWork套件，它有出众的界面，我们早就想过拥有这样的软件。

11:17AM \11:17AM “我们如何定价？”

11:18AM \out to develop this, we had ambitious tech goals, but we had aggressive price goals.\

11:18AM ”专家预测我们的售价将低于1000美元，既标价999美元。实际上在开发这个产品时，我们就设有宏伟技术目标，以及经济利益上的积极考虑。

11:18AM \pricing starts at $499.\

11:18AM “当我们达到或超过技术目标时，成本问题也将随之解决。iPad的起价为499美元

11:20AM \extra $130. $629, 729, and 829 with 3G.\

11:20AM 16G基础版本售价499美金，32G售价599美金，64G售价799美金，附加3G模块版本分别是629美金，729美金和829美金

11:20AM \11:20AM “我们将在60天内出货，3G版的会在90天内推出”

11:21AM \When it's in the dock you have a great picture frame. We have another dock that's interesting... the keyboard dock.\

11:21AM “我们随机附有丰富的配件。首先是一个底座，还记得我是怎么展示幻灯片吧？把它放在底座上就相当于加了个精美坚固的相框。我们还有另一个有意思的底座---键盘底座”。啊？！

11:22AM Third... a case.

11:22AM 第三件是一个套子。

11:22AM \11:22AM “我们做了一个视频，准备放到网上。我们先来看一下”

11:22AM Jonny Ive talking about magical devices. \seem that magical to us!

11:22AM Jonny Ive正在大谈平板的神奇，他说：“以上就是iPad的全貌了！”拜托，我们真的没看出神奇在哪。 11:26AM So to recap. No multitasking. No word on notifications. 11:26AM 回顾一下，没提到多任务，没提到推送。 11:26AM No phone calls from what we can tell. 11:26AM 不知道是否有通话功能。

11:27AM \11:27AM ”iPad是我在苹果工作以来见到的最高科技的家伙。

11:29AM Okay, finally some casual typing shown! On the lap folks. 11:29AM 好吧，最后出现了一些随意的输入。 11:30AM Steve is back! 11:30AM 乔布斯回来了。

11:30AM \11:30AM ”我们有创建第3个产品的分类所需要的东西吗？“

11:31AM \there's already 75m people who know how to use this because of how many iPhones and iPod touches we've shipped.\

11:31AM ”我想我们已经有了全部东西。完了吧？另外一件令人振奋的事是，我们已经有超过7500万人知道如何使用iPad，因为我们已经卖出了这么多的iPhone和iPod。“ 11:32AM \11:32AM ”这是一个有魔力的设备，也有一个突破性的价格。“

11:33AM \best tech, but have them be intuitive. It's the combination of these two things that have let us make the iPad.\11:33AM ”我们一直以来都在试着融合科技与艺术——我们想创造最好的科技，同时也使这些科技易于使用。正式这二者的结合才让我们拥有了iPad。“ 11:33AM That's it. TIme for a hands-on! 11:33AM 就这样了，谢谢支持！