流利说商务英语Level4-Unit1-Part4-Business-Actions教学文稿

流利说商务英语Level4-Unit1-Part4-Business-Actions

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流利说商务英语Level4 Unit1 Part4 Business Actions

to explore the market

Before a business enters a market, it will explore it.

This means it will identify opportunities, research competitors, and examine customer needs in the market.

Their active exploration of Asian markets has proved a huge success.

to launch products

A product launch is when a company introduces a new product to the market. It typically involves an advertising campaign and making the product available to purchase.

Apple launches always draw a lot of media attention. The company revealed its new laptop at the launch event.

to invest in research

A company invests in R&D to develop new products and remain competitive. R&D can be risky because it involves trying new and untested ideas.

Before investing in R&D, a company should weigh the potential costs and benefits. The best way for a big company to stay innovative is to invest in R&D.

to collaborate with other businesses

Businesses collaborate together when they work on the same project. It involves sharing resources to achieve a common objective.

Good management and communication are critical for collaboration. Uniqlo has collaborated with Disney to feature printed T-shirts. The two companies have been negotiating a collaboration. Airline alliances allow collaboration among members to provide service more effectively and efficiently.

to streamline business processes

A business streamlines its processes in order to improve efficiency. This means simplifying or reducing steps that do not add value. Complicated business processes can hurt a company's productivity. They streamlined the procedure to cut the delivery time.

Management consulting companies, such as McKinsey, can help streamline business processes.

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