深圳高交会调研报告4p

relatively high loyalty to CHTF, which has s a very important role in promoting the exhibition effect. 调查发现，1号馆为人气指数最高的场馆，平均人气指数为320.2。 Professional Visitors Popularity Index of the In the CHTF 2009, the average popularity index of the professional visitors reached 212.5, respectively increasing 54.8 and 2.8 compared with the CHTF 2007and the CHTF 2008 (157.7 in the CHTF 2007 209.7 in the CHTF 2008), in the national wide, the average professional visitor popularity index was 203.2, and the foreign visitors’ popularity index was 9.3. The survey discovered that Hall No. 1 had the highest popularity index with an average popularity index of 323.2. ? The ? 每日专业观众人气指数 daily professional visitors’ 三、专业观众人气指数分析 Analysis on the Professional Visitors Popularity Index 高交会专业观众人气指数较往年有进一步提升 Popularity index of CHTF2009 was further improved compared with that of the previous years 第11届高交会专业观众平均人气指数达到212.5，比第九届、第十届分别增加54.8和2.8 (第九届157.7，第十届209.7)，国内专业观众人气指数平均为203.2，国外专业观众人气指数为9.3。popularity index 各场馆人气指数 All venues professional visitors’ popularity index 第四部分 投资商研究 Section Ⅳ Research on Investors投资商普遍对高交会展览项目有较高的投资兴趣 Most Investors have a higher investment interest ? 投资兴趣 产业，占35.4%。 Based on the survey on the investment intentions of investors, environmental protection and energy conservation industry is the favored industry of the CHTF 2009, 47.7% of investors believe that this industry has the prospects for investment, followed by the electronic communications industry, accounting for 35.4%. Investors’ interest investment 多数参展商希望通过高交会得到投资 The majority of exhibitors wish to get investment through High-tech Fair ? 公司对风投的态度 调查发现，有65.1%的投资商认为高交会的参展项目具有投资的可行性。有25.3%的投资商对参展项目很感兴趣，并有投资意向；39.8%的投资商正在等待时机进行投资。 Investors generally have a high investment interest in the exhibition projects of High-tech Fair The survey found that 65.1% of investors believe that the exhibition projects of High-tech Fair had the investment availability. 25.3% of the investors were very interested in the projects of the fair with investment intentions; and 39.8% of investors are waiting for an opportunity for investment. The attitude towards venture capital 通过调查发现，很大部分的企业存在资金缺口，希望被投资的企业高达69.3%。可见，主办方应加大牵线搭桥的强度，为投资商和参展商之间构建合作通道。 Through the survey, it found that a large proportion of corporate had funding gaps, the enterprises expected to be invested was up to 69.3%. It can be seen that the organizers should strengthen the role of bridge and construct the cooperation channel between the investors and exhibitors. 投资商较为看好环保与节能产业 Investors are more concerned about environmental protection and energy saving industries ? 投资类型图 高交会资金平台作用明显 CHTF plays a significant role on funding ? 高交会促进投资的作用 The type of investment plan 通过调查投资商的投资意向发现，环保与节能产业是本届高交会投资商看好的产业，有47.7%的投资商认为该行业具有投资前景。其次是电子通讯The role of the CHTF to promote investment 30.1%的参展商认为高交会在促进投资商与企业之间的互动联系方面作用显著。而43.9%的参展商认为，虽然具有一定的作用，但如果能够提供一对一的合作机会，会提高合作的成功率。 30.1% exhibitors regarded that CHTF had significant role in promoting the interaction contact between the investors and enterprise, while 43.9% of the exhibitors regarded that although there were some effects, but providing the one-to-one cooperative opportunities can increase the success rate of cooperation. 第五部分 论坛和专项活动研究 Section Ⅴ Investors Research 专项活动的整体状况 The overall situation of special events 调查结果显示，九成以上观众对论坛主题持认可态度，论坛主题符合社会热点，受到观众的普遍欢迎。论坛对观众具有较高的吸引程度，约60%的观众参加过2届以上论坛。首次参加论坛的人数占观众总数的41.2%，这说明随着高交会论坛活动层次的提高和影响力的扩大，将会有更多的新观众加入论坛活动。 The survey showed that over 90% of visitors thought the subjects of forum complied with social hot spots, which are widely welcomed by the visitors. The forum has relatively high attraction extent to the visitors; about 60% visitors ever participated in over two sessions of forums. The number of the first time participants accounted for 41.2% of the total number of visitors, which shows as the improvement of the activity level of High-tech Fair and the expansion of influence, more new visitors will join the forum activities. ? 论坛符合热点程度 opinion on the forum 凸显，大多数观众是为论坛本身而来。 The survey showed that non-CHTF participants accounted for 80.4% of the forum participants, most of them, just came for the forum.. 参与论坛的大部分观众为本科学历 Most forum participants with a bachelor degree 调查显示，具有本科和硕士学历的观众为参与论坛的主要部分，其中本科学历占58.6%，硕士学历占17.2%；具有博士学历的观众占1.7%。 论坛品牌优势凸显，8成观众为非高交会参展商 The survey also showed most For the brand competitive advantage of CHTF Forum，non-CHTF participants makes up 80% 调查显示，非参展商占据了论坛参与者的大多数，占80.4%，高交会论坛活动的品牌优势已经forum participants had high-education backgrounds, 58.6% of the forum participants with a bachelor degree, 17.2% with a master's degree and 1.7%